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News 30.07.2015

Mixed Flavour Juice Growing By 100 Million Litres In Troubled Global Juice Market

In recent years consumers have started to favour premium juices with mixed flavours over historically popular…

In recent years consumers have started to favour premium juices with mixed flavours over historically popular single flavours such as orange and apple. Canadean’s latest annual Soft Drinks Market Insight reports find that global sales of orange and apple juice declined by half a billion litres between 2013 and 2014 to under 12 billion litres.

This compares with more than 13.5 billion litres of combined global sales only five years ago in 2009. “In many Western markets fewer people have a traditional breakfast meal and more consumers are concerned about the high sugar content of juices. Flavour mixes are providing a much-needed volume boost for struggling juice manufacturers,” says Chris Strong, analyst at Canadean.

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