Innovation In The Stability Of Carotenoid Based Natural Colors Answers Demands Of Craft Soda Category

The Naturex R&D team has gone one step further in stabilizing natural yellow and orange colors for the beverage sector. The company has expanded its range of naturally sourced pigments to offer new carotenoid-based colors that are more resistant to light and oxidation.

The stability of β-carotene has been significantly improved by using a specific rosemary extract to prevent pigment degradation from light exposure. “Rosemary extracts are well known and largely used for their antioxidant properties,” explained Nathalie Pauleau, Business Manager at Naturex. “Our R&D team has developed a unique solution that combines antioxidants and natural β-carotene to offer an innovative highly stable color solution for beverage applications,” she added. Stability has been measured by accelerated ageing tests and shows significant results.

This innovation is a good ingredient solution to help Naturex gain positions in the natural color and natural antioxidant markets. The group has recently unveiled its strategic plan (BRIGHT2020) for the next 5 years in which it reaffirms its growth ambitions in these 2 markets. The company has confirmed its commitment to offer 100 % natural solutions for the food and beverage industry.