Tetra Pak Appoints Charles Héaulmé Vice President For Europe & Central Asia
Tetra Pak, the world’s leading food processing and packaging solutions company has appointed Charles Héaulmé (48, French) to lead…
Tetra Pak, the world’s leading food processing and packaging solutions company has appointed Charles Héaulmé (48, French) to lead the Europe & Central Asia region as of January. In this role, Héaulmé will be responsible for 55 countries, 43 sales offices, 13 production locations, 4.550 employees and € 3,5 bio turnover. He succeeds Adolfo Orive, who has been appointed to lead the Tetra Pak business in the Americas.
A challenging industry context
As Vice President of this recently shaped cluster, Héaulmé assumes the responsibility for a diverse geography with a changing business environment for Tetra Pak. Competition of both carton and alternative packaging suppliers is increasing. At the same time dairy and soft drinks consumption – core categories for Tetra Pak – is under pressure. Leveraging on a reshaped organisational structure, Héaulmé’s goal is to drive growth and increase competitiveness to maintain Tetra Pak’s leading position in the industry.
Héaulmé highlights, “Tetra Pak has always delivered continuous growth since its foundation. This impressive track record has been achieved through innovation, customer focus and sustainability. We will continue to build on this strong heritage. And we will focus on better leveraging our strong portfolio, expanding into new market segments and strengthening critical business areas such as Technical Services. We have taken important steps towards creating a culture of continuous improvement and excellence with our customers and I am committed to reinforce this in the coming years.”
Since joining Tetra Pak in 1999 Charles Héaulmé has held leadership positions in several countries in Europe and Latin America. Most recently he was the Managing Director of Tetra Pak Iberia. He has lived and worked in 9 countries during his Tetra Pak career, experiencing various business contexts, from sustaining the business in economic crisis to deploying growth strategies.