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News 02.12.2013

DuPont Launches HOWARU® Protect Probiotics To Maintain Natural Immune Defenses

DuPont has launched a family of HOWARU® Protect probiotics targeted for …

DuPont has launched a family of HOWARU® Protect probiotics targeted for children, adults and sports enthusiasts.  All three formulations are clinically documented to help maintain natural immune defenses.

The HOWARU® Protect range is available to dietary supplement and food and beverage manufacturers focused on improving consumer health:

• HOWARU® Protect Kids helps keep children healthy during the cold and flu season. Based on a study published in Pediatrics, results showed that HOWARU® Protect Kids supported respiratory health with symptom duration shortened from 6.5 to 3.5 days; a strong reduction in antibiotic use and a reduced number of sick days.

• HOWARU® Protect Adult helps maintain a healthy respiratory function. Based on a study recently published in Clinical Nutrition, data demonstrated a 27 percent reduction of risk of upper respiratory tract illness coupled with the delayed onset of respiratory tract illness versus the placebo.

• HOWARU® Protect Sport helps physically active adults stay healthy for optimal sports performance. Based on a study published in Clinical Nutrition, the formulation promoted a greater level of physical activity; significantly extended exercise duration; significantly improved training intensity and delayed the onset of respiratory infections.

“We are excited to bring these products to our customers to support the health and wellness  of children, adults and sports enthusiasts around the world,” said Fabienne Saadane-Oaks, vice president Health and Protection, DuPont Nutrition & Health. “Probiotics is a fast-growing segment of our business as people increasingly experience the benefits they can provide. Our HOWARU® Protect formulations have been clinically tested and shown to deliver the immune support people need.”

According to industry estimates, the global retail market for probiotics is estimated at $32 billion in 2013 and is expected to grow to $45 billion in 2018. More than 90 percent of the total is attributed to food, beverage and dietary supplements.

Catherine L. Andriadis

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