Macfruit 2013 Is Ready To Begin, Here Is The Programme

The international fruit and vegetable-growing exhibition will be held at Cesena Fiera from 25th to 27th September. The main events include a preview of the kiwi fruit on 24th September and the Oscar Macfrut awards for innovation.

Everything is ready for the 30th edition of Macfrut, the international exhibition dedicated to the fruit and vegetable supply chain, which will be held at Cesena Fiera from 25th to 27th September. Once again this year, the three-day event will cross borders: the 2013 edition will see an increase in foreign delegations, in particular from Mediterranean countries, with the participation of buyers and operators from the large-scale retail trade.

In addition to the presence of foreign visitors, a wide range of conferences is scheduled aimed at encouraging and promoting discussions on agri-food topics. Furthermore, the latest trends in the fruit and vegetable sector will be examined, from production to distribution.

The exhibition preview will take place on Tuesday 24th September with a conference on the kiwi fruit (starting at 10.30am in the Sala Europa). Leading experts from the sector will gather for a day to analyse various aspects, focusing in particular on production prospects, new markets and the impact of bacteriosis on the economy.

The Macfrut show will begin on Wednesday 25th September, in Sala Europa at 10.30am, with a conference entitled “New relationships between the U.S. and the EU: opportunities for the fruit and vegetable industry”, promoted by the Emilia-Romagna Region.

For further information and the complete programme, please visit www.macfrut.com