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News 20.01.2012

Relaxation Product drank® Is The “Official Product of the End of the World”™

Innovative Beverage Group Holdings, Inc. announced that the Company will add a new tropical…

Innovative Beverage Group Holdings, Inc. announced that the Company will add a new tropical blend aptly named, drank® Island. Time, to its popular relaxation product line. IBGH CEO Peter Bianchi, developed Island Time with the end of the world in mind. The ancient Mayans, along with many other civilizations, have pointed to December 21, 2012 (12/21/12) as the end of days based upon astrological cycles and the alignment of planets. Bianchi decided that with this year as possibly our last, he would create another product to help calm and relax.

drank® is the world's first-ever relaxation product of its kind and has developed a nationwide, cult-like following that has provided a viral movement of increased popularity. At the helm of this movement, Bianchi is a self-professed 'Type A' personality who realizes the need for our society to slow down and enjoy life once in a while.

drank® is an extreme relaxation dietary supplement to hit the market designed to help calm and relax. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect. Since launching drank® to select markets in early 2008, it has become the go-to product for consumers looking to relax their mind and body.

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