New General Manager For Frutarom Flavors Europe

Former IFF Flavors EAME lead Karen Crofts-Hotston will take over as head of Frutarom's European flavors business from October

Global flavor and fine ingredients supplier Frutarom announces the appointment of Karen Crofts-Hotston as new General Manager Flavors Europe. She will have responsibility for Flavor Sales, Technology and R&D, as well as site management, and will report directly to Frans Struiwig, General Manager Frutarom Foods Europe.

Karen Crofts-Hotston (48) has more than 30 years' experience in the flavors and fragrances industry, having started her career at Bush Boake Allen and then with IFF. She has experience in all elements of the business from Marketing, Technical, Sales, Creative Management and Business Development at both Regional and Global level.