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People & Events 11.11.2011

More Than 500 Exhibitors And 30,000 Visitors Expected At 19th iran food + hospitality From 20 – 23 May 2012

Increasing numbers in exhibitors as well as in visitors are expected by the organisers for…

Increasing numbers in exhibitors as well as in visitors are expected by the organisers for next year’s iran food + hospitality. The 19th International Food, Beverage + Hospitality Trade Fair will be held under the auspices of the Iranian ministry of agriculture and organised by Palar Samaneh of Tehran and fairtrade of Germany. The event is scheduled for 20 to 23 May 2012 at the Tehran International Fairgrounds.

The organisers expect to echo the success of iran food + hospitality in 2012. Monika Schaedel, senior project manager with fairtrade, is very optimistic to enhance the number of exhibitors up to 500, an increase of 38.5 % since 2010. Schaedel further: “We estimate more than 30,000 visitors, as an indicator of the ever growing Iranian food service, trade and catering market.”

The UFI approved event again focusses on production of canned foods, non-alcoholic beverages, convenience foods, groceries, flavours and additives, sweets and chocolates. “Claiming to be the country’s leading food, beverages and hospitality trade fair, the event is a perfect place to meet all of the Iranian and international top-level decision-makers from the trade, the food service and catering market in one place,” stated Ladan Maleki from Palar Samaneh.

To create valuable synergies for exhibitors and trade visitors alike, iran food + hospitality takes place concurrently with “iran food + bev tec 2012” (313 exhibitors from 22 countries in 2011) and “iran agro 2012” (121 exhibitors from 7 countries in 2011), the three dedicated events building the frame of “iran agrofood 2012” with altogether 829 exhibitors in 2011. According to official figures of the IIEC Iran International Exhibition Co., 31,831 visitors had been registered for the three events iran agro, iran food + hospitality and iran food + bev tec 2011.

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