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Filling & Packaging 11.11.2011

Ball Corporation First To Introduce Popular European Can Size In North America

Ball Corporation is the first beverage can supplier to manufacture a…

Ball Corporation is the first beverage can supplier to manufacture a 568 ml can – about 19.2 ounces – in North America. The new can size extends Ball's global beverage can portfolio leadership.

"The 568 ml can, often called a royal or imperial pint in the United Kingdom, offers Ball's North American customers a new option to differentiate their brands and appeal to consumers," said Robert M. Miles, vice president, sales, for Ball's metal beverage packaging division, Americas. "Can size has proven to be an important element of branding and Ball now offers more than 20 can sizes worldwide."

The sleek looking 568 ml beverage can's unique size – approximately the height of a 24-ounce can and the diameter of a 16-ounce can – provides beverage makers with valuable on-the-shelf differentiation and is ideal for energy drinks, teas, alcoholic beverages and other premium products. As with all Ball aluminum beverage cans and aluminum bottles, the 568 ml can contains the highest percent of recycled content on average of any beverage substrate, chills quickly, is stackable and 100 percent recyclable.

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