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Flavours & Ingredients 28.02.2011

In “True Tea”, Döhler And Plantextrakt Have Developed A New Generation Of Premium Tea Drinks

Together, Plantextrakt and the DöhlerGroup have developed a new generation of tea drinks and…

Together, Plantextrakt and the DöhlerGroup have developed a new generation of tea drinks and announced a strategic partnership to market this concept successfully.

In “True Tea”, Döhler and Plantextrakt have developed a new market-ready tea concept which focuses on an authentic tea flavour. It is made from freshly-brewed tea, which is not concentrated. The full flavour profile of the tea is retained and forms the basis of a new segment: premium quality tea drinks. Both partners are convinced that, with this concept, they are continuously stimulating market growth. With the “True Tea” premium concept, beverage companies are opening new positioning and marketing opportunities. The “True Tea” concept appeals perfectly to the trends for naturalness and authenticity.

“True Tea” is the result of a strategic partnership, in which the DöhlerGroup and Plantextrakt are combining their expertise in the development of new tea bases and successful product applications. Plantextrakt, a business unit of the Martin Bauer Group, brings well-developed and comprehensive knowledge to the partnership, from raw materials to the production of high-quality tea bases. Döhler’s expertise in development and application stretches back decades and is available to customers in 21 application centres.

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