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News 12.02.2011

Diet Coke® And Heidi Klum Wave A Flag For Women’s Heart Health

Diet Coke and Heidi Klum joined forces on February 1 to raise awareness and funds for…

Diet Coke and Heidi Klum joined forces on February 1 to raise awareness and funds for women’s heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth® campaign. This year, Diet Coke has created a national game of “Capture the Flag,” inviting people to visit DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programs.

The Heart Truth® campaign has made great strides in raising awareness about the need for a healthy heart, but heart disease is still the number one killer among women. Together, Diet Coke and The Heart Truth® campaign will continue to wave a flag with the hope of motivating women to take action for heart health.

Planting and Capturing Flags across the Country

When people capture flags this February at DietCoke.com/HeartTruth, their actions will generate a donation for heart health programs funded by the Foundation for the National Institutes of Health (FNIH) in support of The Heart Truth® and women’s heart health programs. On the site, people can also learn how to continue to plant and capture real world and digital flags throughout the month. All captures will trigger donations up to a grand total of $100,000.

Diet Coke will be hosting “Capture the Flag” games in Atlanta, Austin, Boston, Chicago, Columbus, Seattle, and Washington D.C. Through these games, the launch event in Los Angeles, online “Capture the Flag” program and a special partnership with SUBWAY® restaurants, Diet Coke will be donating over $300,000 to local heart health organizations in February.

Packaging, Promotions and Advertising

Diet Coke is also bringing the “Capture the Flag” campaign to consumers in stores. For the second year in a row, Diet Coke has released limited-edition cans and bottles in recognition of American Heart Month. This year, the packages feature a stylized stick figure waving a heart flag in support of The Heart Truth®. In addition to these limited-edition cans and bottles, more than six billion packages of Diet Coke will continue to carry The Heart Truth® logo to raise awareness of women’s heart health year-round.

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