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News 17.11.2010

Nestlé USA And Jamba Juice Close To Renewing Partnership For Launch Of Ready-To-Drink Beverage Line

Nestlé USA, part of Nestlé, S.A., one of the world’s largest food and beverage company, and Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, revealed they are close to signing a…

Nestlé USA, part of Nestlé, S.A., one of the world's largest food and beverage company, and Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, revealed they are close to signing a renewed partnership for the development of a new line of ready-to-drink energy beverages to be available for retail sale in the northeastern United States in early 2011. Nestlé Jamba All-Natural Energy Drinks will feature real fruit juice boosted with natural caffeine, for a great-tasting, energy drink alternative.

Jamba Juice and Nestlé USA plan to leverage their respective product development talents to create a line of energy drinks that provide a meaningful point of difference to consumers within the $ 8.5 billion energy drink category. The Jamba All-Natural Energy Drinks will be available in three unique flavors: pomegranate blueberry, strawberry banana, and crisp apple. As with all Jamba Juice products, they'll contain no preservatives, no artificial flavors, zero grams of trans fat, and no high fructose corn syrup. Additionally, each 8.4 ounce can contains 70 % real fruit juice, 80mg of natural caffeine, is fat free and 90 calories per serving.

Since announcing their intent to build a licensing growth platform, Jamba Juice has made significant progress in developing licensing alliances to manufacture, market, and distribute Jamba-branded offerings through grocery, convenience, and other retail channels. Both Nestlé USA and Jamba Juice Company continue to explore a number of other joint opportunities to extend the Jamba brand.

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