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People & Events 26.11.2010

Messe München And NürnbergMesse To Cooperate: drinktec PET Segment At BRAU BEVIALE As Well In Future

drinktec, the world’s leading fair for beverage and liquid food technology, and Brau Beviale, the European trade fair for beverage raw materials, technologies, logistics and marketing, will cooperate in…

drinktec, the world’s leading fair for beverage and liquid food technology, and Brau Beviale, the European trade fair for beverage raw materials, technologies, logistics and marketing, will cooperate in future in the PET segment. The organizers of the two exhibitions, Messe München GmbH and NürnbergMesse GmbH, have concluded a corresponding agreement under which the PETpoint, the PET segment at drinktec, will also take place at Brau Beviale in Nürnberg in future, starting in November 2011.

The PETpoint presents mainly technologies and accessories for the manufacture and recycling of drink bottles made of PET (polyethylene terephthalate). PLA (polylactide) and other plastics for beverage containers are also represented at the PETpoint. The PETpoint has been an integral part of drinktec, the world’s leading trade fair for beverage and liquid food technology, since 2005 and operates there under its own label. Messe München GmbH acquired the rights to the PETpoint brand from the heidelberg business media GmbH (hbmedia) of Heidelberg on 1 October 2009. At the last drinktec in September 2009, some 120 exhibitors showed their products at the PETpoint on a gross area of 11,000 m², which was 50 per cent more space than in 2005.

Annual cycle

The PETpoint will take place for the first time at Brau Beviale in Nürnberg from 9–11 November 2011, after which an annual cycle is planned. In practice, this means that Nürnberg will host the PETpoint every year except for the drinktec years, in which Brau Beviale does not take place. The next PETpoint at drinktec – which takes place in Munich every four years – will therefore be in 2013.

PETpoint pavilion in Nürnberg

The PETpoint in the Nürnberg exhibition centre in 2011 will occupy a pavilion in hall 2. At least 30 exhibitors are to be obtained initially for the premiere of the PETpoint in Nürnberg. The organization of the PETpoint, especially hall allocation and exhibitor acquisition and support, remains in the hands of the drinktec team at Messe München. The PETpoint 2011 will be marketed as part of visitor promotion for Brau Beviale.

European Beer Star 2013 in Munich

The “European Beer Star”, the noted international beer competition held regularly at Brau Beviale in Nürnberg, is to be presented for the first time at drinktec in Munich in 2013. The competition is organized by the German brewing associations, Verband Private Brauereien Deutschland and Verband Private Brauereien Bayern, in cooperation with the Association of Small and Independent Breweries in Europe (S.I.B.).

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