Elopak Introduces Eco – Smart, Green, Efficient

Eco™ is the latest innovation from Elopak which provides efficiencies in carbon footprinting, costs and consumer functionality for fresh and ESL milk packaging. Eco™ is designed to use fewer raw materials for a lower carbon footprint of up to 10 %. New design through two curved Eco™ front panels and the ergonomic Eco™ Grip  produces  advanced consumer functionality and experience. The first beta site production in Austria is reporting significant consumer preference of Eco™ cartons for regional milk brand Pinzgau Milch.

Eco™ gives an improved CO2 footprint through the use of lighter board and a lightweight closure – Elo-Cap™ UE light. Fewer raw materials enables Eco™ to be a more sustainable choice for increasing consumer groups sensitive to environmental issues.  It is estimated that for every 1 million blanks, approximately 5-15 tonnes of CO2 will be saved.

The carton is designed with side and front score lines to create the Eco™ Grip, devised with the optimum grip function in mind for a natural, easy and secure handling experience. Elopak has designed the Eco™ Activator E-PS82, which is installed on the conveyor downstream from the filling machine to activate the score lines and create the Eco™ carton. The score lines create a slimmer profile and direct any bulging through the front panel for a different shaped carton on supermarket shelves.

The first Eco™ cartons are being produced in Austria for Pinzgau Milch for both fresh and ESL milk. This is a beta site where the new concept is undergoing mechanical and consumer testing. Elopak has worked with Pinzgau to initiate a market research tool through an on-carton sticker asking consumers to go online and provide feedback on the new carton. Eco™ is launched first for fresh and ESL markets. Elopak will continue to develop the Eco™ concept for other product segments.