CocaCola Introduces Mono-Flavour Juice Into Nigerian Market

Cappy, a mono fruit juice has been introduced into the Nigerian fruit juice market by Coca-Cola Nigeria Bottling Company. The mono-flavour fruit juice is a premium international brand that offers rich fruit taste and is fortified with vitamins A, C & E to nourish consumers. The product which comes in orange and apple flavour was launched with beginning of October 2010 in Benin City.

 

Cappy is targeted at the whole family as a wholesome fruit juice, but with a particular focus on health conscious young mothers who are always in search of more healthy ways of replenishing themselves and their families.

 

The entrance of Cappy fruit juice is expected to further stimulate the already competitive juice market and give Coca-Cola Nigeria access to the fast growing single or mono-flavour juice segment.