WILD Flavors, Inc. develops naturally-derived, acid-stable blue Color

WILD Flavors, Inc. has developed an acid-stable, naturally-derived blue color additive for use in food and beverage applications. This revolutionary product complements WILD’s full line of Colors from Nature® with a brilliant blue color.

 

WILD continues to research and develop technologies and innovations that benefit the manufacturers of consumer packaged goods. Long considered a “Holy Grail” of the color industry, there has been consistent demand for an acid stable blue color additive for food and beverages. With its strong technical expertise to create and deliver unique solutions, WILD will be the first in the United States to provide a naturally-derived blue color additive that is fully suitable across most food and beverage applications. As a global leader for natural colors, WILD’s development involves natural ingredients for a blue color additive that is acid-stable with a pH range of 2.5-8.0. The current FDA-compliant blue color additives offered within the industry are only stable when applied in neutral pH products (pH 5.5-7.0).

WILD’s naturally-derived blue color additive is manufactured completely with fresh fruit, and therefore, exempt from certification under Section 21 CFR 73.250. It is: