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News 19.08.2010

Magenta Melons, 10 Years young and going strong

Magenta celebrates its 10th spring this year as one of the Europe’s most well known melons. Its great features – brix, color and taste – have made it a seller’s and consumer’s favorite and…

Magenta celebrates its 10th spring this year as one of the Europe's most well known melons. Its great features – brix, color and taste – have made it a seller’s and consumer’s favorite and it’s poised for 10 more years of success.
"I’m particularly attached to the Magenta melon," says Daniel Kretzschmar, Nunhems Produce Chain Manager for Europe, Middle East and Africa, "because for the last ten years it has established itself as an unbeatable classic four-season product that retailers appreciate for its consistency and great taste.”
 
Magenta melons are a solid and reliable product that retailers have come to trust. First, it’s available throughout the year, from overseas growers in the Southern hemisphere in winter and from Mediterranean and Southern European growers in the spring and summer. Its consistent quality, uniform size, long shelf life and subtle aroma have made it an unstoppable winner.
 
It’s also easy to manage in food departments because it is sold as a unit and requires no weighing, or special handling and packaging. This all adds up to an exceptionally high level of profitability because there is near-zero waste, no damage and no loss. Once it’s on the shelf, it ends up in the shopper’s basket and not in the unsold bin!
 

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