Danone and Chiquita start Joint-Venture to Market fruit-based Drinks
Danone announced today that it will start a joint-venture with Chiquita Brands International, Inc. to market fruit-based drinks, based on Chiquita’s Just Fruit in a Bottle® platform, in Europe. The joint venture will…
Over the last four years, Chiquita’s Just Fruit in a Bottle® product has become one of the leading fruit smoothie brands in Europe with distribution in 12 countries, generating approx € 20 mln sales in 2009. The new joint-venture, which will be headquartered in Paris, will be the exclusive distributor of Chiquita Just Fruit in a Bottle® and all future Chiquita branded beverage products in Europe. The joint-venture combines Danone’s world-class nutritional research and development capabilities as well as its complementary geographical presence with Chiquita’s brand equity and local sales and supply chain expertise to extend Just Fruit in a Bottle® more efficiently and effectively.