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News 19.07.2010

Rose’s Cocktail Infusions introduces the lighter Side of Mixing

Rose’s, a leading brand in the Dr Pepper Snapple Group portfolio, introduces Rose’s Cocktail Infusions® Light – the first-ever line of light martini mixers. With a third fewer calories than leading regular martini mixers*, Rose’s Cocktail Infusions Light is a better-for-you choice that doesn’t compromise great taste. Just in time for summer pool parties, the product is now available at retail locations nationwide…

First Ever Light Martini Mixer Makes it Easy to Pour, Stir and Enjoy Delicious Drinks at Home with 1/3 Fewer Calories than Leading Regular Martini Mixers

Rose's, a leading brand in the Dr Pepper Snapple Group portfolio, introduces Rose's Cocktail Infusions® Light – the first-ever line of light martini mixers. With a third fewer calories than leading regular martini mixers*, Rose's Cocktail Infusions Light is a better-for-you choice that doesn't compromise great taste. Just in time for summer pool parties, the product is now available at retail locations nationwide.

"Rose's understands consumers want better-for-you choices as well as great taste," said Jaxie Alt, vice president of marketing for Rose's. "Rose's Cocktail Infusions Light is an innovative option that allows consumers to impress their friends with trendy cocktails and the benefit of fewer calories."

Available in two new flavors, Rose's Cocktail Infusions Light make it easy to pour, stir and enjoy delicious drinks at any gathering. The product line that features no artificial sweeteners is available in Cosmopolitan Light, a blend of cranberry and lime  flavors, and Tropical Fruit Twist Light, a blend of tropical fruit flavors including orange, pineapple and fruit punch.

The suggested retail price of the new line extension is $4.59 and is packaged in the same unique curvy bottle as all Rose's Cocktail Infusions products – fitting perfectly with the whole line of mixers.

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