Eve – a new low-calorie fruit spritzer
Eve is a fruity and natural light alcoholic drink covering the occasions where women meet and socialize in company with their best friends. The idea behind Eve comes from Feldschloesschen, Switzerland from where Eve is made in cooperation with Carlsberg Group.
Eve is a fruity and natural light alcoholic drink covering the occasions where women meet and socialize in company with their best friends. The idea behind Eve comes from Feldschloesschen, Switzerland from where Eve is made in cooperation with Carlsberg Group. The name is used internationally – Eve is a synonym for women and femininity.
Performance Eve is considered a new category in the field of malt based alcoholic beverages. In 2006 Switzerland launched Eve, and is the largest “one market” innovation for Carlsberg within Western Europe.
Key communication target
Eve is for the self-confident, sophisticated and professional women aged 25-35 years old.
What is Eve?
Eve is a sparkling, fruity and natural drink with low alcohol content:
- 3.1% alc. vol.
- Natural fruit juice
- Produced out of malt and syrup – all natural
- No bitterness, slightly sparkling
- 49 kcal / dl (30% less kcal than white wine, 40% less kcal than red or sparkling wine)
- Light color depending on flavour
- To be consumed from the bottle or glass (or with a straw)
- Lychee, Grapefruit & Passion fruit flavors
- Fermented from natural raw materials and is brewed out of malt and syrup – all natural