Tetra Pak launches new packaging material effects to help brands attract shoppers’ attention

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak^® Artistry, to help food and beverage producers revitalise the look and feel of their products.

These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.

Charles Brand, Executive VP, Product Management and Commercial Operations at Tetra Pak said, “In a world where almost everything needs to be ‘personalisable’, we want to provide customers with something unique to help their brands rise above the noise and reach the shopper. The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”

Tetra Pak’s current offerings of packaging material effects include:

• Tetra Pak^® Reflect: to incorporate holographic effects onto the package
• Tetra Pak^® Metallized: to create a metallic effect
• Tetra Pak^® Craft: to give the package the natural look of bare paperboard with wood fibres

More offerings are in the pipeline, including Tetra Pak^® Sculpt, an embossed surface texture for an innovative consumer experience.

The whole range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.