Döhler ensures stability for customers in fluctuating citrus sector

Critical challenges arise in the citrus industry as demand outpaces supply chain capabilities. Shortages of fresh fruit caused by environmental factors and greening create uncertainties about future availability. Leading the sustainable citrus movement, Döhler offers innovative citrus taste solutions, assisting customers and driving market resilience.

In a world where trends come and go, one flavour continues to outstand: CITRUS. However, the citrus industry is currently facing a crisis as it struggles to meet the high global demand and faces unprecedented challenges within its supply chain. Population growth, environmental factors, greening disease and most parts of the production being destined for fresh fruit consumption have triggered a shortage of citrus fruit for processing, intensifying concerns about its availability in the future. The ingredients industry is urgently seeking innovative ingredient solutions to meet the surging demand for citrus products.

In response to these uncertainties, Döhler as a leading provider of natural ingredients, ingredient systems and integrated solutions supports their customers in navigating the challenges of the industry with a comprehensive portfolio and services. Providing a unique and personalised citrus experience, Döhler’s deep understanding of citrus allows them to work seamlessly with each variety and ingredient, whether it’s grapefruit juice, orange oil or lemon peel. What sets Döhler apart is its commitment to stability and sustainability amidst market fluctuations. The company’s unique backward integration model positions it not just as a participant but as a primary source in the industry. Emphasising the mindful use of natural resources, Döhler offers innovative solutions that deliver the multi-sensory excellence of citrus, without necessarily relying on citrus fruits themselves.

Through the combination of biotechnology and natural ingredients, Döhler ensures its products are 100 % natural and sustainable. The company’s approach includes the use of non-citrus alternatives, processed gently to maintain quality and performance, aligning with consumer expectations. This strategy demonstrates Döhler’s commitment to resource-efficient alternatives, underlining its role as a responsible and innovative leader in the citrus sector.

According to Marc Pessers, Global Citrus Team Lead at Döhler, “Our unwavering commitment is to enable your consumers to savour the vibrant essence of citrus even during periods of limited raw materials. It is our mission to nourish the world better. As the demand for citrus products continues to surge, the market conditions become increasingly volatile, resulting in overall price fluctuations. Recognising this, Döhler has developed a full range portfolio of citrus ingredients – folded oils, fractions, signature building blocks – and natural flavours such as 100% FTNFs, 95/5 and WONF as well as nature identical solutions.”

Döhler provides direct access to the finest natural raw materials through full vertical integration, enabling their customers to overcome supply challenges and maintain a sustainable citrus portfolio. By conducting fair and transparent business practices, promoting regenerative agriculture and embracing circular economy principles, Döhler guarantees their customers the highest quality citrus solutions while reducing environmental impact.

Recognising the complexity of the current citrus market, Döhler stands ready to collaborate with customers, offering innovative and sustainable solutions. Their extensive expertise and global reach position them as trusted partner in navigating the ever-changing citrus landscape. The company is committed to supporting customers with tailored citrus solutions, ensuring a continuous supply of prime quality products.