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Flavours & Ingredients 19.07.2010

WILD Flavors, Inc. develops Flavors and Concepts for Coconut Water

WILD Flavors, Inc. continues to be innovative in product and flavoring offerings, and has expanded into the coconut water trend through the research and development of not only flavors that test well in coconut water applications, but in new marketable concepts that utilize coconut water…

 

WILD Flavors, Inc. continues to be innovative in product and flavoring offerings, and has expanded into the coconut water trend through the research and development of not only flavors that test well in coconut water applications, but in new marketable concepts that utilize coconut water. As consumers grow to love the health benefits of coconut water – so will their taste palettes, especially when paired with WILD's sensory tested flavors for coconut water formulations.

Flavors developed and tested for acceptance in coconut waters include tropical fruits such as mango, passionfruit, açai berry, strawberry guava, lime citrus, tropical pineapple, and pomegranate berry. In addition, WILD has developed a unique "young green coconut flavor" that makes coconut water taste like it is fresh from the tree!

Utilizing vast expertise in health and wellness solutions, WILD has also developed concepts that contain coconut water and have added flavors, colors, sweeteners, juices, teas, and/or health and wellness ingredients. These concepts include a Coconut Water-Sports Drink with added electrolytes (sodium and potassium) and vitamin C; a Coconut Water-Green Tea with green tea, green tea polyphenols, and vitamin C; and a Coconut Water-White Tea with white tea, white tea polyphenols, and vitamin C. WILD is currently working on additional coconut water concept offerings for Juice Drinks and Enhanced Waters.

Coconut water has huge growth potential in the marketplace. WILD is committed to meeting our customer's needs in addition to consumer taste preferences and need states. This market is particularly grabbing the interest of athletes due high levels of potassium and electrolytes, as well as addressing the needs of regular exercisers and consumers looking for new natural great tasting beverage. WILD has the innovation and technology necessary to develop pioneering customized products in this market.

 

 

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