Carlsberg Britvic is expanding its 7UP range with 7UP Pink Lemonade, a zero-sugar variant that delivers the ultimate refreshment with its lemon, lime and raspberry flavour. The launch was rolled end of April across selected retailers and then become more widely available in grocery, convenience and foodservice.
7UP is the number one lemon and lime brand in GB1 and this represents its first launch since 2020. 7UP Pink Lemonade looks to capitalise on the growing role of innovation in driving growth in the flavoured carbonates category, which, over the last three years has accounted for 35 % of total flavoured carbonates value growth2. With its zero-sugar recipe, it provides an appealing alternative for consumers seeking no-sugar options without compromising on taste or refreshment.
Research from the brand has shown that the colour pink cues flavour, hydration, and refreshment3, making the eye-catching pink liquid and packaging a key factor in driving shopper engagement. Flavour is the number one consumer choice driver4 so, to tap into that trend and add variety to the 7UP range, Pink Lemonade offers a refreshing new option that caters to both loyal brand fans and new shoppers looking for something different.
Ben Parker, VP Sales – Off Trade, Carlsberg Britvic, said: “7UP Pink Lemonade represents a fresh twist for what is such a popular brand. As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in Retail Sales Value5, it presents an exciting opportunity for consumers and retailers. We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers. We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.”
7UP Pink Lemonade is available in 330 ml cans, 500 ml bottles (both in plain or price-marked packs), two litre bottles and multipacks of eight 330 ml cans. Initially launching across selected retailers, the exciting addition to the category will then become more widely available in grocery, convenience and foodservice. It will be backed by a multi-million pound campaign launching this summer, including OOH, social, influencers, PR and shopper marketing.
1Nielsen IQ RMS, Carlsberg Britvic Defined Fruit Carbonates, GB Total Coverage, Value Sales, L52 wks, w/e 05.04.25
2Nielsen RMS, Carlsberg Britvic defined Fruit Carbonates, GB Total Coverage, Value Growth, 52 w/e 29.03.25, 52 w/e 30.03.24, 52 w.e 01.04.23
3Shopper Centric – Health and Wellbeing Pre- evaluation, June 2024
4Greenshots, Britvic Shopper Research, 2024
5 Nielsen IQ RMS, Britvic Defined Fruit Carbonates, GB Total Coverage, Value Sales, L52 wks, w/e 05.04.25
Somersby, a market leader in the modern cider segment, is introducing an innovation new product to the market: Somersby Zero. This is the first alcohol-free cider with no sugar and no calories, now available in Germany.
With the Beyond Beer category continuing to thrive, this launch reflects the Carlsberg Group ability to align with key consumer trends, offering a carefree alternative for those who want to enjoy consciously – without compromising on taste.
More freedom, more enjoyment, more options
Under the motto “Zero means more”, Somersby Zero represents a new era of carefree enjoyment: more ease in social gatherings, more variety for nutrition-conscious consumers and more trend awareness. The new Zero range consists of two flavours:
Apple – The popular classic in the cider portfolio
Yuzu & Lemon – A refreshing flavour with the extraordinary taste of the Asian citrus fruit yuzu, characterised by an intense fruitiness with a slightly tart taste that combines notes of grapefruit and tangerine
Gunnar Fischer, CMO Carlsberg Germany, says: “With Somersby Zero, we are delighted to launch a product on the German market that is not only unique, but also a real game changer in the modern cider sector. Somersby embodies the joy of life, lightness and special moments of delight – exactly what Somersby Zero is all about. We are proud to be the first market within the Carlsberg Group to launch this promising product, ensuring we have the right choice for every taste in our portfolio.”
Pioneer of the Zero trend
With Somersby Zero, the brand is positioning itself as a pioneer of a growing wellbeing trend. More and more people are seeking alcohol-free, sugar-free and calorie-free alternatives that align with a modern, active lifestyle. According to a YouGov survey, 49 % of 18 to 24-year-olds have already chosen to abstain from alcohol. At the same time, demand for low-calorie and sugar-free products continues to rise. Somersby Zero is not only the first alcohol-free cider – it also sets new standards for enjoyment without compromise.
Market launch with a major media campaign
The launch of Somersby Zero will be accompanied by the brand’s most extensive marketing campaign in Germany to date. This includes a high-impact out-of-home presence at highly frequented locations in focus cities as well as targeted digital activations on platforms such as Snapchat, YouTube and Instagram. Activations at major festivals in summer and the CSDs in Hamburg and Berlin, a summer roadshow and extensive sampling campaigns put the new product directly into the hands of consumers. Additional attention will be created by eye-catching zero mix displays in stores and a free trial campaign, which will be extended through digital media.
The launch is part of a global plan to introduce Somersby Zero, starting with Germany as the lead market in 2025, followed by expansion into broader markets in 2026, beginning with Poland and Sweden.
Company’s largest-ever campaign will support zero sugar, full-flavour line rolling out in the US this fall
Zero sugar juices are known for having zero flavour – until now. Welch’s, the leading name in bold fruit flavours for over 150 years, is changing the game with the launch of their new line of zero sugar juices that don’t compromise on flavour.
“We heard from our more health-conscious consumers that they wanted a zero-sugar juice option that didn’t compromise on flavour, and the options currently in the juice and refrigerated aisles just weren’t delivering on that ask,” said Scott Utke, Chief Marketing Officer at Welch’s. “Our team worked tirelessly to innovate a line of zero-sugar juices that are bursting with the bold, fruit flavours Welch’s is known for, and we believe this new line is a game-changer for consumers who are mindful about the choices they are making when it comes to sugar.”
In September, Welch’s largest-ever marketing campaign, “You Gotta Sip It, To Get It,” will kick off to support the new line of zero sugar juices. From social to streaming, custom integrations to sponsorships, and sampling to experiential events – the campaign will appear across various consumer touchpoints. Highlighting the puzzling moments in life that make our heads tilt in curiosity. However, once one tries Welch’s Zero, these bewildering moments transform into a refreshingly flavourful experience – reinforcing the notion that “You Gotta Sip It to Get It!”
Welch’s Zero Sugar is available in two refreshing refrigerated flavours: Passion Fruit and Grape (59 oz cartons), and three delicious shelf-stable flavours: Tropical Punch, Strawberry, and Concord Grape, offered in multi-serve (64 oz) and single-serve (10 oz) sizes. Crafted with the same commitment to quality and flavour that has made Welch’s a trusted household name, each serving is bursting with vibrant, real fruit flavour with 0 grams of sugar and provides an excellent source of Vitamin C (20 % of DV).
All flavours of Welch’s Zero will be available in juice aisles and refrigerated sections at retailers in the US starting September 1.
The launch of Ocean Spray® Zero Sugar marks the first national brand to introduce a zero-sugar product with no artificial sweeteners in the shelf-stable juice aisle.
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, has announced the launch of Ocean Spray® Zero Sugar Juice Drink, the first beverage from Ocean Spray with bold flavour, 0 g of sugar, and no artificial sweeteners*.
Ocean Spray® Zero Sugar Juice Drink will be available in two flavours, Ocean Spray’s iconic Cranberry flavour and Mixed Berry, a new flavour to the brand’s beverage portfolio. Made with real fruit juice and sweetened with stevia*, Zero Sugar is an excellent source of Vitamin C.
“From full flavour blends to refreshing diet and now bold zero sugar, Ocean Spray is committed to developing product innovations that continually meet the needs and desires of consumers who are seeking out more options for their juice drink,” said Trinh Le, Vice President, Next Generation Beverages and Omni-Channel Marketing at Ocean Spray. “We’re excited to be the first brand to introduce this new innovative product in the shelf stable aisle and continue our legacy of beverage innovation.”
Ocean Spray® Zero Sugar is the latest in the brand’s developments to create more health-conscious options for today’s shoppers. Earlier this year, Ocean Spray launched another “better-for-you” juice line, which includes Immunity Cranberry Blueberry Acai, Immunity Orange Mango, and Ocean Spray® Revitalize Cranberry Pineapple Juice Drink. These function-forward beverages are made with real fruit juice, no artificial sweeteners*, and zero added sugar.
Ocean Spray® Zero Sugar Juice Drinks will be available in the US at grocery stores and Walmart in November 2023
*Contains stevia leaf extract, which has been further processed
Created with gamers for gamers, the new Coca-Cola® Ultimate Zero Sugar represents a bold, kinetic expression of Experience Points (+XP), the universal unit of rewards players earn as they progress through a game. The latest limited-edition Coca-Cola Creations drop was crafted in collaboration with League of Legends developer Riot Games.
Coca‑Cola® Ultimate Zero Sugar’s striking packaging design fuses elements of both iconic brands, taking visual cues from League of Legends lore – including a bespoke “Ultimate” crest with a blue Hextech backlit glow, a Spencerian Script inspired by Nexus crystals in “Runeterra” and a bold, gold-and-back manifestation of the Coca-Cola Creations logo.
“Coca-Cola Creations is all about creating unique and authentic experiences anchored in youth passions, and gaming is one of the largest and fastest-growing communities in the world,” said Oana Vlad, Senior Director, Global Strategy, The Coca-Cola Company. “We dipped our toes into this space last year with Coca-Cola Zero Sugar Byte and the artist Marshmello’s limited-edition Coca-Cola, but this is the first time we have partnered with a gaming company to develop a Coca-Cola flavour.”
Coca-Cola Ultimate Zero Sugar will be sold for a limited time in the United States, Canada, China, South Korea, Latin America and Africa. A full-sugar version is available in the United States, Canada and Mexico.
“We’re excited for players to taste the new +XP flavour, a unique and bespoke collaboration with Coca-Cola, a globally recognised brand loved by millions,” said David Mulhall, Head of Business Development and Partnerships at Riot Games. “They share many of the player-focused values we have at Riot, and we are honoured to be the first gaming collaboration for Coca-Cola Creations.”
The holistic product experience celebrates every player’s gaming journey. Like the six preceding Coca-Cola Creation drops, Coca-Cola Ultimate Zero Sugar will bridge the virtual and real worlds with a series of disruptive digital and IRL activations. League of Legends players can put their skills to the test via a series of in-game missions that unlock a sequence of limited-edition Ultimate Emotes through July 18.
Fans also can scan an on-pack QR code to access the Coca-Cola® Creations Hub, where they can access a League of Legends-inspired Ultimate Emote Generator Instagram filter, pre-order a custom Coca-Cola Ultimate Zero Sugar mini fridge by Cooluli, and upload a selfie to see themselves in their Ultimate form on a cinematic gaming journey.
“The super-personalised experience lets anyone – not just League of Legends enthusiasts – become the hero of their own Ultimate journey,” said Natalia Suarez, Brand Director, Coca‑ColaTM, North America. “It pays off the idea that Coca-Cola is for everyone.”
Coca-Cola and Riot Games will bring the “Ultimate” experience to life with communities of passionate gamers around the world through League of Legends Nexus Crystals drop events in Los Angeles, Shanghai and Mexico City.
Coca-Cola Ultimate Zero Sugar builds on a longstanding collaboration between Coca-Cola and Riot Games celebrating the power of gaming to unite people around the world in competition and fandom. In 2022, the brands announced a multi-year global partnership to co-create unique fan experiences for League of Legends: Wild Rift and Wild Rift Esports. From 2014-2016, Coca-Cola teamed with League of Legends for its World Championship and created custom viewing experiences with highly coveted collectible merchandise in multiple countries through cinema partnerships.
With hundreds of millions of players globally, League of Legends continues to be one of the most-played competitive games in the world. A unique game that blends speed, strategy and high intensity, it has grown to become a global phenomenon over its decade-long history by hyper-serving its loyal communities.
“The idea that fueled Coca-Cola Ultimate was a celebration of the player’s journey,” said Chase Abraham, Director, Global Content & Creative, Coca-ColaTM. “Riot Games aspires to be the world’s most player-forward gaming company, and we see a lot of harmony between our values. A shared passion to get it right with players first and foremost drove the strategy and nature of what we wanted to deliver.”
Coca-Cola® Creations lends the iconic Coca-Cola brand to new expressions fueled by collaboration, creativity and connection. Each sequential, surprise-and-delight drop includes a limited-edition flavour– complemented by designs and experiences – inspired by music, gaming, sports and other consumer passion points. The Coca-Cola Ultimate Zero Sugar launch follows the six fantasy-flavoured Coca-Cola® Creations drops: Coca-Cola® Starlight, Coca-Cola® Zero Sugar Byte, the artist Marshmello’s Limited Edition Coca-Cola®, Coca-Cola® Dreamworld, Coca-Cola® Soul Blast and Coca-Cola® Move.
vitaminwater® announced the addition of two new flavours – ‘with love’ and ‘forever you’ – to its zero sugar lineup, plus an innovative reformulation for all six zero sugar flavours. The new zero sugar reformulation offers our latest sweetener formula that includes monk fruit and stevia in addition to added vitamins and nutrients. The products are now available in the US at mass retailers, grocery stores and convenience stores.
The new flavours serve as an extension of vitaminwater’s promise to ‘nourish every you.’ Inspired by the notion that multiple sides of “you” have needs, vitaminwater encourages individuals to nourish each and every one. Whether your body, your emotions, or your complexities, vitaminwater has something in its suite of products to celebrate your multifaceted self.
Joining vitaminwater’s zero-sugar rainbow of flavours, ‘with love’ and ‘forever you’ provide new nutrition that can add positivity for each of your “yous”:
- ‘with love’ is delightfully infused with raspberry and dark chocolate for a unique taste. The nutrient-enhanced water beverage features a liquid boost of magnesium (85 mg) to help support heart health and 100 % antioxidant vitamin C alongside vitamin A (25 %) and vitamin E (30 %).
- ‘forever you’ contains tropical coconut lime flavours with white curcumin (18 mg) alongside 100 % antioxidant vitamin C, vitamin A (25 %) and vitamin E (30 %). Both drinks are a great source of vitamin b3, vitamin b5, vitamin b6, and vitamin b12.
Twenty-one years after Monster Energy first ripped onto the scene and changed the beverage industry forever – it’s finally here: Monster Energy Zero Sugar.
With a full launch in Q1 of 2023, consumers can finally enjoy the amazing taste of the flagship original Monster Energy Green… but without sugar.
With a re-tooled energy blend, an innovative new sweetener system and years of trial and error, Monster’s team of mad scientists finally perfected a concoction that is 100 % Monster and 0 % sugar. Primed with 160mg of caffeine – like its predecessor – Monster Energy Zero Sugar helps fight fatigue, improve mental performance and focus, and motivates you to work (and play) harder.
Uncle Matt’s Organic®, #1 selling brand of organic orange juice in the US, announced the launch of two new offerings for kids: No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150 % DV Vitamin C, plus 25 % DV Vitamin D and Zinc for immune support. This lunchbox essential is rolling out now, just in time for back-to-school season, at select retailers nationwide including Whole Foods Market, The Fresh Market and MOM’s Organic Market.
Lemonade Juice Box Fast Facts:
- 10 Calories per 6.7 oz serving/carton
- 150 % DV Vitamin C per serving
- 25 % DV Vitamin D per serving
- 25 % DV Zinc per serving
- Not from concentrate lemon juice and strawberry puree (never concentrated!)
- Sweetened with organic stevia
- No toxic pesticides, GMOs or artificial junk
- USDA certified organic
- Certified glyphosate residue free by The Detox Project
According to the American Heart Association, the average American consumes more than three times the recommended amount of sugar. The number for kids is even worse, as they are consuming 81 grams per day, equaling over 65 pounds of added sugar per year. American children are ingesting over 30 gallons of added sugars from beverages alone.
Finding ways to reduce intake without sacrificing on taste is key. When exploring alternatives to table sugar, the American Heart Association has stated that leaning on natural alternatives to sugar, like stevia, may be your best option. Uncle Matt’s Organic® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes contain organic Reb M Stevia, which delivers the desired, sugar-like sweetness that consumers want, with zero calories, and without the health concerns associated with artificial sweeteners.
Uncle Matt’s Organic® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes are now available for an SRP of USD 4.99 (8-pack of 6.7oz boxes). 1 Year Shelf-Life.
Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced the launch of the Zero line in response to growing consumer demand for lower calorie, lower sugar functional beverages. Electrolit Zero will fill store shelves across the U.S. this month in three flavours: Berry Blast, Lemon Breeze and Fruit Punch Splash.
“Over the past year, consumers have increasingly looked at their health as a long-term investment, and they are calling for lower sugar, lower calorie options to achieve their hydration goals,” said Caridad Ochoa, Commercial Director with Electrolit. “We all know that hydration is critical to function at our best, and with our Zero line, we can reach a new set of health-minded consumers seeking premium hydration.”
Electrolit Zero will be available in three new flavours: Berry Blast, Lemon Breeze and Fruit Punch Splash. Manufactured with a slightly modified formula, Electrolit Zero will maintain the integrity and scientifically backed ingredients of the current line, with ingredients like magnesium, potassium, calcium, sodium glucose, and sodium lactate for fast, effective hydration.
Consumers will recognize Electrolit’s iconic square bottle and logo on the Zero bottles, with an added Zero label.
Electrolit continues to grow their national footprint and will extend their Zero line to select current retailers, including 7-11, HEB, AMPM, among others. Electrolit can also be purchased at Walmart, Kroger, and more, and through online channels.
About Electrolit
Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, hangovers, or sickness. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Available in nine delicious flavors, Electrolit is currently offered in national, grocery, convenience and online channels across the U.S., including Walmart, Kroger, HEB, 7-11 and more. Electrolit is manufactured and owned by Pisa Pharmaceuticals, the largest pharmaceutical company in Mexico and Latin America.
New watermelon flavour is the latest addition to the Dew permanent flavour line-up – delivering a refreshing charge
Mtn Dew® is going pink with Mtn Dew® Major Melon™, a new thirst-quenching offering that takes flavour to the extreme. Made for those who embrace fearlessness and fun times in life, this marquee addition to the brand’s beverage portfolio features the great taste of watermelon with a Dew twist. Mtn Dew Major Melon – also available in a Zero Sugar variety – is the first permanent flavour offering in more than a decade and is available in the US now.
“Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” says Nicole Portwood, vice president, marketing, Mtn Dew. “As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the number one choice of flavours tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”
The introduction of Mtn Dew Major Melon is sure to bring fans the feeling of warm summer days – even in the middle of winter. Both Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar are available in the US at retailers and online in 20 oz. bottles, 2 liter bottles, 12-packs of 12 oz. cans and a variety of other single and multipack sizes.
JuiceInnov8, a Bangkok based deeptech startup in food biotechnology space, has closed a pre-Series A funding led by 500 Startups (500 Durians and 500 Tuktuks), making the total amount raised (including Seed Round and grants) at USD 1.2 M to date.
As the first venture-backed food-biotech startup in Asia, the company is now on the verge to reinvent global beverage industry with a better & healthier juice that has less sugar & lower calories. By working with leading food & beverage manufacturers worldwide, JuiceInnov8 develops sugar reduction technology platform with natural & non-GM (non-genetically modified) microbes and proprietary sugar conversion process through biotechnology. The technology allows sugar & calories reduction in juice to near zero while preserving its original 100 % juice content and key nutrients.
Proceed from this round will help JuiceInnov8 expand its core scientist & engineering team and help accelerate the development from pilot to commercial scale. The company is now working closely with leading brands & suppliers in the food & beverage supply chain in multiple regions around the globe.
Variety-seeking Coca-Cola fans will soon have a new fun-yet-familiar flavor to reach for.
Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar – the first Coca-Cola trademark flavor innovations in over a decade – hit stores in the USA on Feb. 25 in a range of packaging options.
Kate Carpenter, brand director, Coca-Cola, said the 2016 launch of the One Brand strategy – which combined all Coca-Cola variants under a common visual identity and creative campaign – showcases the breadth of the brand. Following the successful relaunch of Coca-Cola Zero Sugar in 2017, the trademark team began to explore additional growth opportunities.
“What we realized is that we had a diamond in the rough when we looked at our flavors portfolio,” Carpenter said. “The growth of Cherry Coke and Vanilla Coke – and their zero-calorie variants – has been really strong in recent years even with very limited marketing support.”
Despite this growth, only 12 percent of Coca-Cola drinkers were reaching for flavors. “This showed us our fans want choice but are getting it outside the Coke Trademark,” Carpenter said. …
Source: www.coca-colacompany.com
