Xampla research among the UK public found that two in five consumers (39 %)¹ are concerned about their vitamin D intake, rising to half of those aged 18 – 34¹. Particularly in the UK as we go into shorter days and longer nights, the importance of Vitamin D for bone health and a healthy immune system is pulled into sharp focus.

With nearly three in five consumers (57 %)¹ preferring to boost their vitamin intake through food and drink products rather than tablets, a solution for transporting and storing vitamins – at their full efficacy – within consumer’s favourite products, is critical.

However, preserving essential vitamins, such as Vitamin D has been a significant challenge for brands to overcome. Though vitamin D is vital for our overall health, it is very easily degraded by sunlight, pasteurisation and low pH when it is added to products.

As a result, vitamin D added to, say, orange juice is significantly less potent when it reaches supermarket shelves than it was in the factory, and less potent again by the time it is poured into a glass.

Xampla and Britvic’s partnership is therefore a game-changer for the food and beverage industry. A groundbreaking collaboration will bring to market their micropackaging technology, which protects vitamins and nutrients in liquid from UV light, external pH and heat shock by encasing them in an edible layer of plant-protein material.

This incredible 100 % vegan and gluten free technology isn’t limited to just vitamin D; it can be deployed for micropackaging any oil-based vitamin or flavouring, including vitamin A, D, E, or K. Best of all, drinks using this technology can be transported in clear plastic bottles because the nutrients are already protected from UV light.

This is particularly important, as Britvic’s research has shown that consumers are 40 % more likely to recycle clear bottles over coloured ones.

The exciting part of this partnership lies in its ability to bridge the gap between consumer needs and the limitations of traditionally unstable added ingredients. Britvic is proud to have been supported by the UK’s innovation agency, Innovate UK, in recognition of the opportunity this presents for the industry.

Now an additional Better Food For All government grant, which recognises innovation in nutrition, will enable Britvic to increase the roll out of these microcapsules on an even larger scale.

In the future, consumers will find an array of drinks fortified with vitamins, housed in clear recyclable plastic bottles, on local supermarket shelves. Together Britvic and Xampla are empowering consumers to make healthier choices without compromise.

¹Polling commissioned by Xampla. Fieldwork completed by Yonder from 12 August to 16 August 2022 of 4,000 UK adults.

Leading branded soft drinks business, Britvic is joining forces with University of Cambridge-backed tech company Xampla in a GBP 1 million packaging innovation partnership.

After 15 years of Cambridge research, Xampla has developed the world’s first plant protein material for commercial use. This revolutionary material uses pea protein to make microscopic capsules that protect vitamins within liquid, stopping them from being broken down by sunlight.

Xampla’s work has seen the company secure GBP 1 million in funding from the UK Government’s innovation agency, Innovate UK, to scale up the technology and material processing.

The innovation is critical to delivering drinks fortified with vitamins in clear plastic bottles. Clear plastic bottles are considered a positive by consumers, with Britvic’s research showing that people are 40 % more likely to recycle clear bottles over coloured ones. However, the downside of clear bottles is that they let more UV rays in, losing the necessary protection for vitamin D.

Simon Hombersley, CEO of Xampla, said: “We are delighted to be partnering with Britvic to deliver innovation that will revolutionise the drinks industry and it is extremely exciting to see what our material can do at scale. Xampla works with businesses to help solve their biggest problems while also enabling customers to meet their sustainability goals.

“Britvic has a proud history of fortifying its products with vitamins and seeking sustainability in its packaging. Our partnership is about helping to do both even more effectively. We can’t wait to get started.”

Last year, major Britvic brands Fruit Shoot and 7UP made the shift to clear bottles to drive up recycling rates and Britvic has started to add vitamins B, C and D to Robinsons Fruit & Barley.

Meanwhile, leading Irish squash brand MiWadi 0 % Sugar contains vitamins B, D and zinc and children’s favourite Fruit Shoot has been fortified with multivitamins since 2016. Added vitamins C and D help support the immune system and the growth of strong bones, while B vitamins contribute to energy release.

Sarah Webster, Director of Sustainable Business at Britvic, said: “Our work with Xampla supports our Healthier People, Healthier Planet strategy.

“By agreeing this GBP 1 million partnership with each other, we have shown the power of collaboration between established players and cutting-edge innovators to deliver Healthier People and Healthier Planet.

“Xampla technology has the makings of a ‘win-win’, enabling delivery of greater nutritional value in the drinks people love, while ensuring that more products can come to market in clear, recyclable bottles.”

Britvic has a long history of fortifying drinks with vitamins. The FTSE 250 company started life in 1845 as The British Vitamin Product Company, with a mission to provide customers with an affordable source of nutrition. The company is committed to a programme to reduce unnecessary plastic and is working with Xampla through an Innovate UK-backed grant to develop new formats for delivery of soft drinks and nutrients within drinks.

News of the Britvic partnership follows a successful Xampla world first product launch with meal kit manufacturer Gousto last year, where Xampla created an edible film to be used as wrapping for stock cubes. The trial kits – for making an Indian Spiced Carrot & Lentil soup recipe – sold out within one hour of going on sale.

About Xampla
Xampla is a spin-out from the University of Cambridge. Its Supramolecular Engineered Protein has been developed over the past 15 years. It has created the world’s first plant protein material for commercial use. Its material performs like synthetic polymers, but decomposes naturally and fully without harming the environment. Xampla is the first UK University spin-out to be awarded B Corp status.