Caribe Juice, maker of WTRMLN WTR®, #1 selling cold pressed watermelon juice brand in the US, announces the launch of WTRMLN® ADE, a first-of-its-kind, clean cold-pressed ultra-hydrating lemonade that harnesses the hydration superpower of real watermelon in a delicious and refreshing lemonade. Each 12 oz bottle packs a whopping 600 mg or more of electrolytes, on par with shelf stable sports drinks, thanks to its high concentration of naturally electrolyte-rich watermelon, and touts 100 % DV Vitamin C, No Added Sugar, and half the calories and sugar of traditional lemonade. WTRMLN® ADE is available in 3 popular flavours: Lemonade, Strawberry Lemonade, and Limeade.
“Everyone loves the taste of watermelon, but many consumers do not realise that watermelon is naturally packed with extraordinary amounts of electrolytes, especially potassium, as well as L-Citrulline, an amino acid that aids in muscle recovery post-workout, and lycopene, an antioxidant powerhouse,” said Luis Solis, CEO of Caribe Juice. “Having just wrapped up our second year in a row of double-digit growth, now is the perfect time to lean into Wtrmln momentum with new innovation.”
WTRMLN® ADE is a full flavour sport lemonade that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water without all the junk ingredients found in most sports drinks. Like all WTRMLN® products, the base is cold pressed watermelon juice, which delivers one of the cleanest sources of hydration on the planet. Combined with lemon and other real juices, the result is a super-hydrating delicious lemonade that delivers the key functional benefits found in watermelon, such as clean electrolytes, vitamins and antioxidants.
WTRMLN® ADE will be available in retailers such as Target, Stop & Shop, and Whole Foods (starting September) as well as regional accounts throughout the Northeast and West Coast in the US.
Bevolution Group, one of most diverse and innovative beverage manufacturers in the US, announced the launch of Dr. Smoothie’s Watermelon Kiwi Refreshers. This is the latest flavour of its widely successful Refreshers line of beverages to help consumers refresh and recharge with a hint of green coffee extract.
Dr. Smoothie Refreshers are crafted from real fruit juice and green coffee extract, which is a natural energy boost that consumers will love any time of the day. These fresh-tasting beverages offer more than just simple refreshment.
The new Watermelon Kiwi Refreshers joins a growing portfolio of Dr. Smoothie Refreshers that include Strawberry Acai; Watermelon Cucumber Mint; Wildberry Hibiscus; Peach Mango; Blood Orange Coconut Ginger; and Dragon Fruit Lychee.
These lightly caffeinated beverages are perfect for smoothie shops, cafes, bars or any foodservice establishment that caters to consumers seeking a unique, premium option for their beverage menu that delivers a blast of refreshment with a great taste.
Just like the other Refreshers beverages, the new Dr. Smoothie Watermelon Kiwi Refreshers is just pure goodness: no artificial colours or preservatives, no HFCS, sweetened with cane sugar and stevia, shelf-stable, made with real fruit juice and natural flavours, gluten-free, lactose-free, vegan and blended in the US.
Dr. Smoothie Refreshers Watermelon Kiwi are available in 46 Fl oz, shelf-stable bottles and are sold to foodservice distributors or direct in the US.
Functional beverage company, LIFEAID debuts refreshing new flavour FOCUSAID Watermelon Mint to add to its growing family of functional performance beverages.
LIFEAID, The Performance Beverage Company, brought the first flavour variation of one of its most popular blends, FOCUSAID, to market in the US. Getting the sustained and clean energy you need is easier when drinking a product free from chemical sweeteners, such as sucralose, and fillers, such as taurine. FOCUSAID delivers the natural flavours of bright crisp watermelon coupled with the cooling effect of mint.
Nootropics are brain-boosting vitamins and supplements, whose recent inclusion in the functional beverage space continue to grow in popularity in the market. As one of the leading nootropic beverages on the market, FOCUSAID Watermelon Mint, remains sodium and artificial sweetener free as well as vegan, non-gmo and gluten-free.
“FOCUSAID was one of the first nootropic beverages to hit the wider retail market and has remained a staple in our portfolio with retailers and online consumers. It only made sense to do a line extension to a fan-favourite with an additional refreshing crisp flavour,” says LIFEAID Co-Founder and President Aaron Hinde.
FOCUSAID Watermelon Mint is packed with brain-boosting super nootropics and 100 mg of clean crash-free caffeine from green tea and yerba maté. Whether you need a little focus before you kick off the day, or an afternoon energy boost, FOCUSAID Watermelon Mint will be your go to choice! Naturally sweetened with raw, cold-filtered agave, and never with any artificial colours or gut-wrecking artificial sweeteners, FOCUSAID Watermelon Mint has the premium nutrients and vitamins to keep you focused and on point.
FOCUSAID Watermelon Mint will be available to purchase online at lifeaidbevco.com and at select retailers such as Harris Teeter, Albertsons, and Circle K in the US.
New watermelon flavour is the latest addition to the Dew permanent flavour line-up – delivering a refreshing charge
Mtn Dew® is going pink with Mtn Dew® Major Melon™, a new thirst-quenching offering that takes flavour to the extreme. Made for those who embrace fearlessness and fun times in life, this marquee addition to the brand’s beverage portfolio features the great taste of watermelon with a Dew twist. Mtn Dew Major Melon – also available in a Zero Sugar variety – is the first permanent flavour offering in more than a decade and is available in the US now.
“Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” says Nicole Portwood, vice president, marketing, Mtn Dew. “As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the number one choice of flavours tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”
The introduction of Mtn Dew Major Melon is sure to bring fans the feeling of warm summer days – even in the middle of winter. Both Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar are available in the US at retailers and online in 20 oz. bottles, 2 liter bottles, 12-packs of 12 oz. cans and a variety of other single and multipack sizes.
Caribé Juice, a minority-owned business, has acquired WTRMLN WTR, a female-founded company with a mission-forward brand and product portfolio. Caribé Juice is committed to continuing to advance the Drink Clean mission of WTRMLN WTR.
WTRMLN WTR and Caribé Juice have been running parallel paths in the cold-pressed juice world since 2013 and are aligned in the drive to provide clean healthy beverages to people who would not otherwise have access. Like WTRMLN WTR, The Story of Caribé Juice began when founder Luis Solis noticed juice offerings in the United States did not match the quality he was accustomed to drinking while growing up in the Dominican Republic, where natural, fresh tasting, nutrient packed juices are a cultural staple. Solis created the Caribé Juice portfolio made from fruits and vegetables sourced from the Caribbean. Shortly after creating the brand, Solis expanded his company offerings by building a vertically integrated farming and manufacturing supply chain in his home of the Dominican Republic and a company committed to helping small local farmers. Like WTRMLN WTR, whose commitment is about “creating better, more sustainable methods of food production, less waste, a smarter planet, healthier humans, a healthier world, more love, equality, decency and kindness.” The acquisition by Caribé Juice is doubling down on this commitment, getting closer to the source and connecting to the company’s core values.
Both WTRMLN WTR and Caribé Juice abide by a credo where social responsibility leads and they both have a mission to give back. WTRMLN WTR was founded in 2013 on a mission to do good, upcycle wasted watermelons, and educate about the importance of clean food. This mission is the heart of what recruited superstars like Beyonce Knowles Carter, Chris Paul, Kevin Durant, Michael Strahan, Tony Robbins and more to the company investor roster. WTRMLN WTR has done giveback programs with Product(RED), The Whole Planet Foundation, FoodCorps USA and many more. A sentence from the Caribé company website reads, “WE ARE ABOUT PEOPLE; WE ARE ABOUT MAKING A DIFFERENCE AND GIVING BACK IN EVERY WAY WE CAN.” Solis and the Caribé Juice team are committed to maintaining this meaningful commitment.
Both founders, Solis and Levy, have a passion for doing good and believe that business can make a difference in the world. “One of the best aspects of Caribé Juice is that with each purchase, you can be a part of supporting small local farmers in developing communities while making healthy and budget-conscious choices for you and your family,” said Luis Solis. “We are very excited for Caribé to be the steward of the WTRMLN WTR brand. This means taking our farm-to-bottle supply chain closer to the source, keeping our quality super high, and therefore further delivering on our promise to provide clean healthy beverages to people of all walks of life,” said founder Jody Levy of the Caribé Juice acquisition.
Following a stellar 2018, in which BeatBox Beverages, LLC showed YOY growth of 108.5 percent in revenue, 310.7 percent in depletions and 446.7 percent in points of distribution, the company is adding Fresh Watermelon to its Party Punch range, joining Pink Lemonade, Fruit Punch, and Blue Razzberry.
Available now for order in Alabama, California, Florida, Georgia, Michigan, North Carolina, Ohio, South Carolina and Texas, BeatBox Beverages President Mark King anticipates shelf-presence this month. Trademarked “The World’s Tastiest Portable Party Punch,” the flavored, wine-based Fresh Watermelon Party Punch is offered in a 500 mL single-serve resealable Tetra Pak (SRP: $3.99; 12 per case; ABV 11.1 percent). In 2018, Tetra Pak sales were up 14.2 percent, with volumes up 13.2 percent (Wine & Spirits Daily), and both RTD and single-serve buying trends grew by more than 20 percent each.
About BeatBox Beverages, LLC
United through a love of music and inspired by the entrepreneurial spirit of Austin, Texas, in 2013 the founders of BeatBox Beverages set out to create something that could help everyone #PartyBetter. By 2014, they ended up on Shark Tank with their Party Punch, walking away with a million-dollar investment from Mark Cuban, the biggest investment the show had ever made. With a proven track record and ongoing mission of creating products that drive incremental profit in high-growth categories – and a team of industry veterans with experience in developing, launching and quickly growing brands – BeatBox Beverages is broadening its portfolio across brands and categories at a steady rate.
Research into buying habits enables innovation with new options aimed at increasing consumer loyalty
For another year, the watermelon and melon teams of Nunhems®’ have shown the benefits of working with a customer-centred approach. Since 27 June and until 4 July, the experimental station at La Palma, Cartagena, has been holding the fourth edition of the Melon & Watermelon Business Event for Experts, the best world showcase to display the enormous capacity for innovation Nunhems® applies, showing producers and distributors in the field a selection of new developments in which the main argument is flavour.
“We are privileged to have a lot of market information, we know each country’s consumer habits perfectly and we constantly listen to the demands of all the links in the food chain, so we did not put a foot wrong some years ago when we began a process of varietal improvement based on flavour. The market has proven us right and we are achieving our goal: consumers who try one of our varieties want to repeat the experience,” explains Juan Sastre, Crop Sales Manager for watermelon in Nunhems®.
Brand launches line of organic premium juice drinks for kids, plus a new drink featuring juice & coconut water
With more than 70 years of innovation under its belt, leading juice company Tropicana continues to evolve to meet consumer demand. Today, the brand is announcing its newest product offerings: Tropicana Kids and Tropicana Coco Blends.
Tropicana Kids is an all-new line of certified USDA Organic premium fruit juice drinks offering delicious taste for kids with nutrition parents expect. Available in three flavors—Fruit Punch, Mixed Berry and Watermelon—Tropicana Kids is made with 45 % real fruit juice and mixed with filtered water, with no added sweeteners, no artificial flavors and is an excellent source of vitamin C. Plus, the packaging features a clear panel so moms and dads can see the goodness inside, and feel good about serving Tropicana Kids to their children.
Tropicana Coco Blends is a tasty Tropicana juice drink featuring a splash of coconut water providing consumers a delicious way to enjoy the coconut water trend. Available in two fun flavors—Pineapple with Coconut Water and Peach Passion Fruit with Coconut Water—Tropicana Coco Blends offer a refreshing twist to great-tasting Tropicana juice with no artificial sweeteners, no artificial flavors and 10 % coconut water.
Both Tropicana Kids and Tropicana Coco Blends are available in early 2018. You can find Tropicana Kids in multi-packs in the juice box aisle at select retailers in the USA and through online retailers. Tropicana Coco Blends can be found in multi- and single-serve sizes with other chilled juices at select retailers nationwide.
Hazera, a global leader in the seed industry, recently introduced the Polimore, a small, tasty, firm seeded watermelon with an exceptionally long shelf life, to the African market. The hybrid fruit was developed to improve on the local watermelon, whose lack of taste, quality, firmness and disease resistance – plus short shelf life and prohibitive price – resulted in very low market demand.
The easy-to-grow Polimore’s adaptability to African conditions will provide a boon. Its long shelf life benefits all involved in the marketing chain – farmers, distributors and consumers – and enables export to neighboring countries without negative results (consumers can still eat the fruit several days after purchase). The Polimore’s total yield – and the price obtained for the crops – are generally higher than those of the traditional watermelons.
Consumers prefer the taste, size (two to three kilograms), shelf life and reasonable price of the Polimore watermelon to those of the larger ones to which they were accustomed. The growth of consumer demand has shown the growers that the switch to Polimore benefits everyone.
