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As per Fact.MR, a provider of market research and competitive intelligence, the global emulsion stabiliser for beverages market is anticipated to increase at a CAGR of 4.8 % from 2023 to 2033. The market is valued at USD 1.5 billion in 2023 and is thus expected to reach USD 2.4 billion by 2033-end.

Pectin has various health advantages such as lowering cholesterol, shortening the length of reflux episodes, and preventing diarrhea. As a result, pectin emulsifier demand for beverages is increasing substantially on a global level.

The market is anticipated to expand rapidly as consumers become more aware of the advantages of beverage emulsion. Rising demand for novel beverage products across a variety of industries, including food service, retail, and others, is the key driver of the market. Sales of emulsion stabilisers for beverages are increasing as customers demand beverages with more unique textures and flavours.

“Rapid increase in consumption of ready-to-drink healthy beverages”

More than ever, people are turning to easily accessible nutritious food and beverages due to hectic lifestyles, busy schedules, and a lack of time to enjoy them. The need for emulsion for beverages is increasing as producers offer ready-to-drink beverages with more nutrition, taste, colour, and flavour.

  • Major businesses in the food and beverage industry are concentrating on providing ready-to-drink healthy beverages to meet consumer demand.

The variety of convenience food products has expanded as a result of technological advancements in the packaging sector. Growing customer preference for ready-to-drink beverages has significantly contributed to market expansion.

Competitive landscape

Leading companies are focusing on new developments and introducing diverse product offerings. They are engaged in R&D operations to produce unique formulations that are more beneficial to end users following safety regulations to reduce environmental impact.

Major market participants are concentrating on quality control of value-added products to meet the requirements of end users. They are placing a lot of emphasis on product standards, collaborations, pricing trends, and supply chain management to grow their market position.

As discerning consumers seek product transparency, F&B manufacturers are inclined towards suppliers and distributors that follow clean label guidelines. Aware of these market dynamics, key market players are entering new ventures of clean-label production wherein clean-labeled offerings have become means to enhance brand image and attract health-conscious consumers.

The global market for CBD drinks accounted for USD 5527.13 Million in 2022. The market is anticipated to cross a valuation of USD 62748.24 Million by 2032. The market is expected to grow with a CAGR of 27.5 % in the forecast period.

CBD beverages have gained popularity as cannabis products were legalised by the Farm bill (Agricultural Improvement Act) in the US in 2014. The rising awareness of the health benefits of CBD products has elevated the growth of the CBD beverages market globally. Cannabidiol is a non-psychoactive molecule found in cannabis, which is extracted from leaves, resin, and flowers of marijuana or hemp.

There is rising awareness about the health benefits of adding cannabis-infused drinks to the diet are impelling factors of growth in the market. These cannabis drinks made their earlier appearance in the industry in commodities such as brownies and gummy bears which are often treated as unhealthy options. The drinks have become the most preferred way for consuming THC is likely to heighten the growth of CBD drinks arcade.

What are the drivers of the CBD beverage market?

“Rising awareness of the health benefits of CBD beverages”

CBD beverages are considered a natural remedy for a variety of health conditions. CBD-infused beverages are believed to treat varieties of health conditions including pain, anxiety, central nervous system disease, epilepsy, and many more.

Rising awareness of consumers on the wellness of the products and a growing number of health-conscious consumers is driving the growth of the CBD beverage market. Also, consumers’ preference for natural products over pharmaceutical products will also boost the CBD beverage market. Moreover, potential customers of BVD beverages are more willing to spend on legal CBD products, especially by baby boomers.

Competitive Landscape

The industry players are focused on the growth of the business by investing heavily in product research. These players are tapping into dynamic and competitive market structures likely to propel them in future years. This market is showing extensive opportunities for new companies.

Mergers and partnerships are opted for by many companies to excel and maintain market position in the forecast period. In 2020, BevCanna and Mota Ventures have announced a joint venture which likely to open novel distribution ways for both firms. The partnership is expected to bring benefits for each other out of the partners’ expertise.

Get to know more: https://www.factmr.com/report/3388/cbd-beverages-market