Data analytics company Euromonitor International has revealed its top Global Consumer Trends for 2026, with the annual report identifying four global trends that highlight crucial shifts in consumer behaviour.

In a reality shaped by cost of living, authenticity and wellbeing expectations, these trends are at the core of consumer behaviour worldwide.

Alison Angus, head of innovation at Euromonitor International, said: “The future of consumer behaviour is characterised by a desire for comfort, self-expression and cutting-edge wellness solutions, driven by the need for authenticity and simplicity in an increasingly complex world.”

Euromonitor’s top Global Consumer Trends in 2026 are:

• Comfort Zone: Consumers are seeking comfort and simplicity amid global volatility, with 58 % experiencing moderate to extreme stress daily. They are looking for products that provide emotional reassurance, like natural and wholesome ingredients. Businesses need to develop products and services that offer comfort, boost confidence, simplify life or promote balance to help consumers find serenity in uncertainty.
• Fiercely Unfiltered: Consumers are embracing bold self-expression and radical honesty. Half of all consumers seek products and services that reflect their unique identity, while 65 % feel society accepts who they truly are. Companies need to focus on hyper-segmentation for targeted strategies to resonate with specific customer profiles or buyer personas.
• Rewired Wellness: Demand for high-tech, medically validated wellness solutions is growing with consumers willing to pay for premium products with scientific formulations. 49 % of consumers would be willing to pay 10 % or more for premium beauty products with a scientific formulation. Brands can leverage data-driven storytelling to demonstrate health benefits and educate consumers on product value.
• Next Asian Wave: East Asian brands, particularly Chinese companies, are gaining global influence by combining affordability, innovation and digital-first experiences. China’s projected export value is expected to reach USD4 trillion by 2026. Businesses should optimise mobile-first digital experiences and design frictionless shopping journeys that blend content and commerce to remain competitive.

J2O, the UK’s number one adult soft drink¹, is rolling out a new look across its core fruit blends range this summer, taking it from a classic favourite to a modern icon. The rebrand will bring vibrancy to shelves across retail and inject more fun into shopper’s social occasions, reinforcing itself as a key adult soft drink choice.

The new packaging will keep the brand fresh and relevant for its current audience of adults and families but also look to engage and recruit Gen-Z as the next generation of soft drink shoppers. The key changes, which maintain its well-known colourful range, include a modernised logo and a cleaner, less busy look on-pack to ensure the highly recognisable brand stands out even more on-shelf.

To celebrate this, J2O is launching an on-pack promotion this summer, including holiday voucher giveaways. This includes a weekly draw running for 13 weeks offering two consumers the chance to win a £1,500 voucher to book a unique summer hangout plus £500 spending money. Running from 1 July to 22 September, all consumers need to do to have a chance of winning is buy any J2O multi-pack^* and scan the QR code on-pack or visit this link – T&Cs apply.^**

J2O is a well-known and trusted favourite, with 87 % brand awareness2 and £59m RSV in grocery³, so the brand is well placed to support retailers with growth in the adult soft category. Shoppers are increasingly looking for more choice in this area, particularly among the younger generation, with 1 in 5 18–24-year-olds now choosing soft drinks as their preferred alcohol-free drinks option⁴, so this is a great moment for retailers to also update their soft drinks range for summer.

Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “We know J2O sits at the heart of many soft drink social occasions, whether it’s a BBQ, family dinner or spontaneous catch-up with friends. So, with this modern new rebrand we hope to reinforce J2O as that desired choice for consumers of all ages. In fact, soft drinks buyers are increasingly looking for more flavour choice and products which deliver on taste, especially as the alcohol moderation trend continues to rise, so there was no better time for us to revitalise our core range.

“The on-pack promotion is also another way we are making sure J2O stands out with our new look and feel, offering unique stays to spend time with friends and family over a J2O. On-pack promotions are a great way to incentivise purchase amongst shoppers and drive basket spend, so we’re glad to also be supporting our retail partners with this competition over summer.”

The relaunch will be supported by a £1.2 million ‘Get to the Juice’ media campaign, targeting Gen-Z and family audiences across social, digital, OOH, podcast partnerships, and online video content to keep the brand front of mind throughout summer. The campaign is set to reach 97 % of Gen-Z and 61 % of all UK adults.

*4s and 10s glass bottles or 4s and 12s cans, multipack shrinks not included
**Short terms and conditions: 18+, UK. Promo Period: 09:00 01/07/25 to 23:59 22/09/25. Purchase necessary. Internet access, UK bank account and valid email required. To enter, purchase a promotional J2O product (instore or online), scan the QR code where available or visit www.j2o.co.uk/hangouts, enter full name, email, and upload receipt. Retain receipt. Max 1 prize per person. Max 1 entry per 1 receipt. Wrap up Draw period 23/09/25 to 30/11/25. Prizes awarded via weekly Prize Draw and wrap up draw; 25 x prizes to the value of £2,000 (£1,500 Airbnb eGift card redeemable online at Airbnb.com, plus £500 cash payable via bank transfer). 2/week for 12 weeks plus 1 wrap up prize. Full T&Cs, prize details, and entry: www.j2o.co.uk/hangouts. Promoter: Britvic Soft Drinks Ltd. Subject to availability. Full terms and conditions can be found here.
1Nielsen IQ, Total coverage, Adult social drinks Carlsberg Britvic defined, 52we 15/02/25; **CGA total out of home (Licensed and Foodservice) Adult – Carlsberg Britvic defined) 52we 31/12/24; ***Share of brands is by total adult i.e adult on trade plus adult off trade
2Kantar Brand Power study, Soft drinks Update, May 2024
3NielsenIQ(RMS), Total J2O Carlsberg Britvic defined, Total grocery inc discounters, Value sales MAT to 24/05/2025
4Kantar Alcovision; Drinkers % 12we 31st Dec 2023

Combining convenience with sustainability benefits

Ampol Food, a leading innovator in the food and beverage manufacturing industry, has opted for SIG’s on-the-go carton bottle, SIG DomeMini, for the launch of its V-FIT premium rice-based nutritional drink range. This launch marks SIG DomeMini’s market entry in Thailand – combining on‑the‑go convenience of a plastic bottle with the sustainability benefits of a carton pack.

The launch aligns with Thai consumers’ increasing demand for sustainable packaging when making purchase decisions. The main material of the SIG DomeMini carton bottle, designed for recycling, is FSC^™-certified paperboard. It is manufactured using 100 % renewable electricity and has a lightweight and space-saving design. With the high share of forest-based renewable material as well as a sophisticated resource-efficient and space-saving design, SIG DomeMini comes with a number of environmental benefits compared to alternative packaging options like single-use plastic bottles.

By packaging its V FIT premium rice drinks in SIG DomeMini, Ampol Food delivers a sleek, distinctive, and ergonomic carton pack with a large, centrally positioned cap, that allows consumers to drink as from a bottle and that is easy to open and reclose – a perfect fit for busy, health conscious consumers.

The SIG DomeMini 12 Aseptic filling machine is capable of aseptically filling 12,000 packages per hour – in a total of seven volume sizes from 180 to 350 ml on one and the same filling machine with volume change in just 15 minutes. This maximises efficiency and flexibility, providing an excellent return on investment for beverage manufacturers.

New research reveals how food and beverage brands can lead innovation for millions facing sensory and nutritional challenges

IFF a global leader in food, beverage, and health and wellness, has released a new report highlighting how the rapidly growing GLP-1 consumer market is reshaping the sensory experience and nutritional needs associated with eating and drinking. The report outlines how food and beverage manufacturers can better support this emerging consumer segment with products that align with their evolving preferences.

“IFF is empowering our customers to lead the next wave of food and beverage innovations beyond traditional formulations, including helping GLP-1 consumers have choices they desire,” said Erik Fyrwald, IFF CEO. “We aim to bring back the joy of eating and drinking by offering more healthy, great-tasting nutrition choices for all consumer segments, including GLP-1 users.”

Disconnect on three levels

Despite the rapid rise in GLP-1 medication use, most food and beverage products fall short of meeting the needs of these consumers – or aligning with how they now experience food. IFF has identified a disconnect on three key levels:

1. Nutritional: GLP-1 users are eating less but require more from every bite and sip. They need nutrient-dense, smaller portions that efficiently deliver protein, fiber and hydration—without overwhelming flavours.
2. Sensory: Eighty-five percent of GLP-1 consumers report significant changes in their food and beverage preferences. Common aversions include fatty foods, sweets, deli meats, coffee and alcohol. Dry, sticky or dense textures are also frequently rejected.
3. Emotional: Many consumers are navigating a changed relationship with food—one that may involve a sense of loss, social disruption and a search for new meaning in nourishment.

Understanding the GLP-1 consumer personas

IFF is in the early stages of exploring GLP-1 consumer segmentation to help brands move beyond a one-size-fits-all approach toward one grounded in empathy, specificity and long-term relevance. The company’s latest outlook introduces key consumer personas, which are expected to evolve over time:

• Health Hacker Holly: Proactive, data-driven and focused on long-term wellness, she views GLP-1 as part of a broader bio-optimisation journey. She seeks functional benefits in formats such as protein bars, smoothies and enriched hydration blends, prioritising high-quality protein, added fiber and digestive support.
• Remedy Reacher Ron: Often managing chronic conditions such as diabetes, he uses GLP-1 to reclaim his health and sees food as both medicine and maintenance. He looks for fortified snacks and gut-friendly options aligned with medical guidance, favoring meal kits and low-glycemic shakes.
• Glow Getter Gail: Transformation-minded and focused on lifestyle and self-image, she wants food that aligns with her goals and identity – aspirational yet approachable, with “glow-up” appeal. She seeks portion-conscious indulgences, beauty-boosting nutrition and enjoyable flavours in formats such as smoothies, functional waters and shareable treats.

The outlook also outlines how the food and beverage needs of each GLP-1 persona evolve over time. In the initial treatment phase, consumers need support managing smaller portion sizes and medication side effects. The transitional phase focuses on preventing regression, requiring flexible serving sizes and flavour intensity options that adapt to changing cravings. In the “forever” phase, consumers seek to sustain their new routines with habit-forming formats for daily use, nutritional fortification and pre-portioned, high-satiety foods.

Driving empathy-powered innovation

IFF has introduced a comprehensive framework to support food and beverage manufacturers in addressing the complex sensory and nutritional needs of GLP-1 consumers. The framework is designed to guide both the reformulation of existing products and the development of new offerings, tackling challenges such as muscle mass maintenance, satiety, digestive support and sensory preferences. To demonstrate practical applications, IFF has developed a suite of AI-refined, consumer-tested product concepts that show how manufacturers can optimize their portfolios for this rapidly expanding market.

Located on the Florida Polytechnic University campus, the IFF site is powered by advanced technology, expert knowledge and a holistic citrus ecosystem in the heart of Florida’s citrus belt.

IFF announced the opening of the Citrus Innovation Center in Lakeland, Florida, in partnership with Florida Polytechnic University. This 30,000 square foot facility encompasses state-of-the-art capabilities in botanical research leveraging its LMR by IFF natural ingredients expertise, processing, analytics, product creation for scent and taste, and includes a 360-degree digital immersion room. Designed with sustainability in mind, the center offers job opportunities in research, customer experience, supply and operations.

“Citrus is vital to our creations in scent and taste, with enormous potential for innovation across our businesses,” said Erik Fyrwald, IFF CEO. “The Citrus Innovation Center embodies our unwavering dedication to innovation, and our commitment to creating enduring external partnerships that help us to bring leading solutions to our customers while doing more good for people and planet.”

The Citrus Innovation Center will focus on applications in food and beverage, fine fragrance, body care, and fabric & home care. Equipped with cutting-edge technologies, IFF customers can anticipate rapid product development, explore innovative citrus applications, and conduct advanced product testing. The facility is designed to foster collaborative innovation partnerships, aligning with IFF’s culture and values. Additionally, the center boasts direct access to industry-leading experts, academia and on-site prototyping capabilities, enabling customised solutions. Supporting approximately 40 jobs, the facility offers room for expansion, with opportunities for job rotations, professional development, and training – paving the way for future growth and innovation.

“The grand opening of IFF’s Citrus Innovation Center on our campus marks a pivotal milestone for Florida Poly, launching a bold partnership that will drive pioneering research and create transformative opportunities for our students and faculty,” said Dr. Devin Stephenson, president of Florida Polytechnic University. “This powerful collaboration will accelerate discovery and technological advancement in the flavor and fragrance industry, while marking the beginning of a research park that will fuel innovation and economic growth.”

Attention to detail is central to the building’s design. Its unique architectural expression, combined with views of the campus and surrounding nature, complements the center’s goal of minimising its environmental footprint. Key sustainability features include LEED silver certification, a solar array system that meets the site’s entire power demand, the use of well and reclaimed water for irrigation, energy-saving processes, and a comprehensive recycling program in partnership with Recycling Services of Florida.

The Beverage Industry Environmental Roundtable (BIER) announced the release of Version 4.3 of its groundbreaking Beverage Industry Greenhouse Gas (GHG) Emissions Sector Guidance. This latest iteration is designed to further support the beverage industry in aligning with global GHG reporting protocols while enhancing consistency, accuracy, and leadership in emissions calculation and reporting.

A comprehensive tool for sustainability in the beverage sector

The updated guidance builds on BIER’s commitment to providing beverage companies with sector-specific tools that go beyond standard protocols. It supports the industry’s efforts to measure, manage, and report emissions effectively across Scope 1 (direct), Scope 2 (indirect), and Scope 3 (value chain) categories. By tailoring the framework to the unique needs of the beverage sector, the guidance ensures actionable insights and meaningful progress toward decarbonization.

“Version 4.3 represents a critical step forward for the beverage industry,” said Erica Pann, Executive Director of BIER. “It enables companies to confidently navigate the complexities of GHG reporting while fostering greater transparency and accountability within the sector.”

Key updates in Version 4.3

The latest guidance incorporates cutting-edge developments in GHG reporting standards and methodologies, including:

• Alignment with Emerging Standards: Integrating updates from the Corporate Sustainability Reporting Directive (CSRD) and the Science-Based Targets initiative’s (SBTi) FLAG guidance for forest, land, and agriculture emissions.
• Enhanced Methodologies: Improvements in data allocation for recycling, transportation logistics, and cooling models to ensure accuracy and compliance.
• Focus on Transparency: Strengthened protocols for data verification and disclosure to meet the demands of stakeholders, from regulators to consumers.

Commitment to net zero leadership

As part of a broader commitment to a net-zero future, BIER member companies are embracing ambitious science-based targets. Many have pledged to achieve net-zero emissions by 2040-2050. The updated guidance underscores near- and long-term decarbonization strategies, providing a clear pathway to align with global climate goals and build resilience in the face of climate change.

A collaborative industry effort

Developed by BIER, a technical coalition of leading global beverage companies, the guidance exemplifies the power of collective action. It unites the industry under a shared framework for measuring and reducing emissions while driving innovation and sustainable practices.

“This guidance reflects the beverage industry’s leadership in sustainability,” said Inez Prosee, GHG Guidance Project Manager and Associate Director at BIER. “By working together, we’re setting the standard for GHG reporting and creating a more sustainable future for the entire sector.”

The Beverage Industry Greenhouse Gas (GHG) Emissions Sector Guidance, Version 4.3 is available for download at https://bit.ly/BIERGHG25.

With the launch of its trend prediction tool Symvision AI^™, Symrise can deliver valuable and actionable insights for food and beverage manufacturers to develop successful innovations. By using AI and a unique data structure it anticipates trends for flavours, ingredients and claims. This helps identify promising market opportunities. The tool enables manufacturers to develop market-relevant food and beverage innovations by analysing multiple data sources and understanding how trends move across the globe and product categories.

In a rapidly changing world, getting ahead of consumer demands has become essential. As consumer preferences for food and beverages shift, manufacturers need to decode and anticipate market changes. This is crucial to create market-relevant food and beverage innovations that consumers love and that cater to their ever-changing wishes. Now, what kind of flavours, ingredients and claims do consumers exactly want? To answer this question, Symrise developed Symvision AI^™, a trend prediction tool designed to predict the future of taste, nutrition and health.

“Consumer taste preferences change over time. Symvision AI^™ allows us to anticipate these changes and predict trends for flavours, ingredients and claims. It enables us to deliver consumer-preferred taste, nutrition and health solutions for food and beverage innovations at the right time in the right place”, says Leif Jago, Global Marketing Manager Food & Beverage at Symrise.

Symvision AI^™ – an AI-based multisource prediction tool

To achieve reliable and valid trend predictions, Symvision AI^™ utilises a unique data structure, combining internal and external data sources, including historical data. The tool tracks reliable data at every relevant time point of a trend lifecycle. This ranges from early signals in social media to market and product launch data. Symrise continuously enriches the data sources with additional proprietary research data.

Analysing these data sources with advanced artificial intelligence algorithms enables Symvision AI^™ to decode trends for flavours, ingredients and claims. It provides an understanding of how these trends move across the globe and product categories. In addition, the tool shows which consumer needs and emotional benefits specific taste tonalities address. This allows promising recommendations for specific product categories and markets.

“Several factors make our tool unique. It uses a proprietary multisource data structure that is processed by advanced AI such as machine and deep learning models. We will continuously improve and enrich our dynamic tool Symvision AI^™ with more data points and more features. This will increase the benefits for our customers” adds Dr Dariah Lutsch, Research Manager, Global Sensory & Consumer Insights Food & Beverage at Symrise.

Enabling future-proof food and beverage innovations

All in all, the tool uses a unique approach to allow manufacturers to develop future-ready and consumer-preferred food and beverages with increased speed. At the same time, decoding the movement of trends across the globe and product categories enables the creation of innovations at the right time in a specific market. In addition, producers can address consumer need states as the tool connects taste tonalities with associated emotions. These benefits allow food and beverage manufacturers to innovate successfully with consumer-preferred taste, nutrition and health solutions.

“Symvision AI^™ acts as a fantastic enabler for our business. It connects multiple sources of market and consumer data. It determines how this data is related over time and product categories with a focus on what consumers like and need most. Also, it provides understanding and prediction to guide new Symrise developments. Symvision AI^™ provides a platform capability that will continuously grow and become stronger”, summarises Dr Conor Delahunty, VP Global Sensory & Consumer Insights at Symrise Food & Beverage.

Themed “Make joy through science and creativity”, concepts will focus on transforming megatrends and innovations into opportunities for the industry

IFF is set to unveil a series of groundbreaking food and beverage innovations at Gulfood Manufacturing 2024 leveraging cutting-edge technologies and deep consumer insights. This year’s theme, “Make joy through science and creativity,” underscores IFF’s focus on transforming megatrends into tangible opportunities for the industry.

“We aim to revolutionise the food and beverage industry with innovative solutions that exceed market demands,” said Helga Moelschl, regional president, AMETI, Nourish, IFF. “Our approach combines scientific expertise with a relentless spirit of creativity and agility. We are excited to present concepts that embody these principles. Visitors will experience firsthand how our sustainable and affordable solutions deliver unparalleled sensory delight and functional health benefits.”

IFF will showcase a diverse range of new concepts inspired by key consumer trends like Experiential Delight, Health, and Affordability across various categories, including beverages, dairy, snacks, bakery, culinary, bars and confectionery. These innovations highlight IFF’s technical expertise and creativity in helping manufacturers create products with sensory appeal and functional health benefits, while also reducing costs.

Visitors to the double-story booth can experience the following beverage concepts:

• Cost-efficient dairy drink: Concepts containing IFF’s unique system of specialty stabilisers, emulsifiers, patented flavour technology, and innovative top notes offers impactful savings on the full product composition without compromising on the sensory profile and stability compared to standard milk. Solutions are showcased in plain milk and sweetened flavoured versions, all offering higher calcium levels than standard milk.
• Fizzy beverage with innovative flavours: Designed to connect with consumers’ emotions while offering the benefits of an energy drink, IFF researchers developed IFF Beyond Hedonics™, a toolbox of proprietary consumer research methodologies, to align flavours with functional benefits (IFF Ingredient HealthScape™) and affective states such as energy, happiness, focus and fun (IFF Flavor Feelings™). By leveraging these insights, IFF can help manufacturers build a stronger connection between their brands and consumers.
• Reduced tomato paste in tomato-based sauces: Powered by IFF CURE™, IFF’s Core and Uncommon Replacements & Extenders, this system blend reduces tomato paste by 30 percent or more in ketchup, tomato paste and tomato-based sauces, maintaining flavour, texture, and quality while offering a cost-effective and sustainable alternative for manufacturers.
• Cocoa reduction in chocolate drinks: IFF’s innovative flavours and ingredient solutions can help mitigate the impact of cocoa price fluctuations, ensuring that the taste and functionality of chocolate drinks are preserved even with reduced cocoa content. This approach addresses cost concerns and maintains the high-quality sensory experience that consumers expect.

Nanovel unveils AI-powered fruit harvesting robot, secures USD 900,000 in funding

The Nanovel AI-powered autonomous fruit-harvesting robot is the world’s first-of-its-kind system designed to pick citrus fruit for fresh markets from large trees with dense foliage, representing a breakthrough in fruit-harvesting technology.

Nanovel, an Israeli AgTech startup, has unveiled an AI-powered autonomous fruit-harvesting robot capable of picking tree fruit for the fresh market. The robot offers a solution to growers worldwide dealing with farm labor shortage and rapidly increasing costs. According to a survey conducted by Western Growers organisation, profitability and labour availability were ranked as the top two challenges faced by specialty crop growers.

Nanovel was established in 2018 by the company’s CEO Isaac Mazor, a successful serial entrepreneur with over 30 years of experience in technology innovation, AI, computer vision, and robotics. Mazor was the Founder and CEO of Jordan Valley Semiconductors, which was acquired by Bruker International in 2015 (Nasdaq : BRKR).

The Nanovel AI-powered autonomous fruit-harvesting robot is the world’s first-of-its-kind system designed to pick citrus fruit for fresh market in dense foliage, representing a high level of technological complexity. The system features a multi-arm platform, which will initially be towed by a tractor. Future versions are planned to include an internal driving unit and autonomous navigation capabilities. The robot’s telescopic arms are equipped with edge computing, advanced vision systems, and AI to identify, assess, and selectively pick fruit with precision that meets fresh market quality standards. In the first phase, the robot is planned to harvest oranges, with later expansion to other types of citrus, the most widely cultivated fruit globally. The company’s crop roadmap includes lemons, grapefruits, avocados, mangoes, peaches, and nectarines.

Each arm of the robot uses a patented end-effector with a vacuum gripper to cradle the fruit and then trim the stems using cutters without damaging the fruit. The fruit is then transported via conveyor belts to bins. The robot uses advanced edge computing to deliver real-time, AI-driven data necessary for fruit picking. This is a key component of Nanovel’s technology, allowing the robot to pick fruit in dense foliage. Nanovel robots will prove invaluable to growers in the United States, where orange harvesting occurs year-round, allowing for high capital utilisation.

With this in mind, the California Citrus Research Board (CRB) has signed a non-dilutive funding agreement with Nanovel, which includes the delivery of a robot after a series of field trials in California, totaling USD 900,000. The field trials are set to start in the spring of 2025, and will be conducted in cooperation with leading citrus growers

A key benefit of the Nanovel AI-powered autonomous fruit-harvesting robot is its ability to significantly reduce labor costs and minimize the logistical challenges associated with hiring seasonal workers. Studies show that manual harvesting is the single most labour-intensive task for fruit farmers, accounting for up to 50 % of annual cultural costs in the citrus industry in developed countries. Additionally, the system can operate day and night, optimising productivity and ensuring crops are picked at optimal times, potentially improving fruit quality and market value.

Furthermore, automating the harvesting process helps avoid the dangerous task of laborers picking fruit while on ladders. This alone supports a huge improvement in worker safety and reduces the risk of accidents and injuries. Additionally, the real-time collection of harvest data by the system, delivers invaluable insights that can be used for packing and marketing activities and can also provide important agronomic insights to growers.

“Our mission is to secure the affordability of fresh fruit through autonomous harvesting,” said Isaac Mazor, Founder and Chief Executive Officer of Nanovel. “Our goal is to deploy Nanovel’s solution into major global citrus markets, particularly in the US and Southern European countries like Spain and Italy. We aim to set a new standard for fresh market harvesting, ensuring high quality and economic viability for growers.”

Pepsi is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining. Pepsi plays a critical role in achieving the PepsiCo positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100 % recycled PET. The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future.