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VOG Products guarantees certified organic apple products year-round thanks to its unique regional supply chain. The organic raw materials come directly from the producer organisation’s members, among which are some of the largest organic apple organisations in Europe.
Sustainable origin and processing
Established in 1967 by apple farmers, today VOG Products – the fruit processing company from South Tyrol (northern Italy) – is a key partner of the international food and beverage industry – especially in the organic sector. The raw material is exclusively procured from the Trentino-South Tyrol region, which ensures sustainable, regional processing.
Year-round availability and strict control
Alongside continuous product availability, VOG Products offers seamless traceability and strict quality controls. Coupled with the highest certification standards, these measures safeguard customer trust around the globe.
Direct procurement creates trust
“We procure organic raw material directly from our members – two producer organisations and 17 fruit cooperatives – to ensure maximum reliability in terms of the origin, traceability and identity of our products,” stated Christoph Tappeiner, CEO of VOG Products.
Diversity and quality in the organic range
The organic portfolio of VOG Products has constantly expanded. The company supplies high-quality products with the seal of the Bioland and Demeter organic farming associations and also has Bio Suisse and Naturland certifications. The guidelines of these associations go above and beyond those of the EU regulation and include specifications for social sustainability.
VOG Products processes between 300,000 and 400,000 tonnes of fruit every year – pears, apricots, peaches, kiwis and cherries in addition to apples. The raw material in certified organic quality is also available monovarietal in order to fulfil customer requirements.
Beatson Clark’s flexible service and centuries of experience proved to be the winning formula for premium soft drinks company Eager Drinks.
The glass manufacturer based in South Yorkshire has just finished its production run for over 200,000 new and unique glass bottles for Eager Drinks’ new mixer range – Cold Brew Tonics.
Eager, founded in 2007, approached Beatson Clark last year to help them package their first glass bottle drinks range. All of Eager’s other soft drinks, including its signature cloudy apple juice, are packaged using cardboard.
To ensure the success of the new range in a competitive market, founder of Eager Drinks Ed Rigg knew the look and feel of the bottle was imperative to its longevity in the soft drinks market.
“Owing to the fact that Cold Brew Tonics is our first range packaged using glass, we had strict criteria for its look, feel and quality to ensure it was in keeping with our brand and commitment on sustainability,” said Ed.
“We wanted a bottle which used recycled glass in some way and wanted it to look contemporary and modern yet traditional to the touch. We didn’t want an off-the-shelf design. We wanted a bottle which was going to make an impression in a competitive market.
“Beaton Clark’s approach matched our vision. In terms of flexibility, service and quality, they win every time compared to competitors in the UK and abroad.”
Working closely with Eager Drinks, Beatson Clark designed and produced a unique 200ml white flint glass bottle. The brief was to produce a container which looked modern and contemporary but had a traditional and vintage feel to it.
The container is heavier than a standard bottle to give a high-quality, premium feel in line with its intended consumer market. The bottle is embossed around the shoulder with the words ’EAGER’ and around the base with the words ‘PRODUCED IN SMALL BATCHES’.
Jonathan Clark, Account Manager at Beatson Clark, commented: “It’s been a pleasure to work with the Eager team from concept right through to production. As Ed has found out, what we offer in terms of service is only matched by the quality of the product we make.
“For an established drinks company entering the competitive mixer market for the first time, the packaging is just as important as the quality of what’s inside. The drinks are different to anything else on the market owing to the unique production process, and the packaging reflects that.”
Each flavour in the range – Tonic, Light Tonic, Smoked Tonic, Lemonade, Ginger Beer, Artisan Lemonade and Club Soda – is produced by packing bunches of dried fruit peel into hessian bags and placing the oil-rich rinds in cold water for 24 hours before the product is carbonated.
“Each mixer has a purer and deeper flavour than any other mixer drink on the market, so we wanted to make sure the taste is preserved for as long as possible. That’s why we chose glass, because it does that better than any other form of packaging and it’s 100 per cent recyclable,” said Ed.
The premium, high-end range was launched last month and is already on sale in bars, hotels and restaurants across the country.