Almost 9 in 10 (89 %) parents across the UK are concerned that their children aren’t getting enough vitamins and minerals in their everyday diets, according to a new study.
The study, which surveyed parents across Great Britain, suggests the rising cost of living is partly to blame, with over 1 in 3 (38 %) saying food and drink rich in vitamins and minerals can be expensive to buy. The survey also revealed almost half (47 %) of British parents have no clear idea what foods or drinks their children are consuming at school – making it difficult to ensure they are maintaining a healthy, balanced diet.
However, the study also revealed a lack of awareness among parents about the levels of essential vitamins and minerals in everyday staples such as fruit juice – which are inexpensive and easy to consume as part of children’s daily routine.
Fruit juice is an easy, affordable way for children to get a head start on key nutrients*: for example, a standard 150 ml glass of orange juice provides more than 90 % of the recommended vitamin C intake. A recent study published in the journal, Nutrition Research Reviews, found that 100 % fruit juice currently provides over a quarter (26 %) of the vitamin C intake for children across the UK, with the average child consuming just two to three small glasses a week.
While most Brits recognise that orange and other fruit juices are a good source of vitamin C – essential for a healthy immune system, skin health, and helping to increase iron absorption – the research revealed that many parents are unaware of the added health benefits provided by fruit juice which contains vitamins, minerals and plant bioactives.
For example, 9 in ten parents are unaware that orange juice contains folate – proven to support normal immune health and helping to reduce tiredness and fatigue. The majority of UK parents (87 %) also don’t know that orange juice contains potassium, a mineral which supports normal muscle function – helping children to stay fit and active.
The study revealed the small amount of calories in a typical small glass of fruit juice – just 20-40 kcal per day or 1-2 % of a child’s average daily calorie intake. Almost half (46 %) of parents across the UK mistakenly think fruit juice contains added sugar, despite the fact that 100 % fruit juice never contains added sugars, colours or preservatives and cannot be diluted with water under UK and European law.
Leading nutritionist and dietitian, Dr Carrie Ruxton, said: “Children’s health remains a top priority for parents across the country. However, with continuing financial pressures and uncertainty around kids’ food consumption at school, parents are finding it hard to keep track of what their children are eating and encourage healthier food choices.
“Although promoting and maintaining the health of your kids may feel like stressful at times, there are easy, affordable ways to ensure your children are fighting fit, and armed with all the vitamins and minerals they need. A simple first step is ensuring your kids have a daily glass of orange juice, which not only provides up 90% of the vitamin C recommendation per day** but is packed with a wide range of nutrients and antioxidants to support immunity, energy levels and active lives.”
Carrie Ruxton’s top five easy, quick and affordable ways to keep children healthy are:
- Drinking Daily Juice: Giving children a daily glass of 100 % orange juice with breakfast will naturally increase their intakes of vitamin C, folate and potassium to support normal immune health and muscle function. It doesn’t matter whether you buy a carton of fruit juice or squeeze it at home – both are rich in vitamin C.
- Fibre-tastic: Fibre is an essential nutrient to encourage the growth of beneficial gut bacteria and promote healthy digestion. An affordable way to weave this into your kids’ diets is to swap sugary breakfast cereals for wheat biscuits or bran flakes, or add peas, beans or sweetcorn to evening meals.
- Taste the rainbow: Aim to give your kids five portions of fruit and vegetables every day. Try adding blended or grated veg into pasta sauces, or bananas to sweeten desserts. Buying frozen veggies and fruit is an affordable way to preserve key ingredients for longer.
- Delicious Dairy: Yogurt drinks and desserts are often a good source of calcium and vitamin D for children, which are important for growth and maintaining strong bones. They are also relatively affordable when brought in multi-packs.
- Get fishy: Giving children a portion of oily fish each week will provide inflammatory omega-3 fats to improve brain function, alongside key bone strengthening nutrients such as zinc and selenium. Tinned fish such as tuna is affordable, has a long shelf life, and is an easy after school meal served with pasta, sweetcorn and mayonnaise.
*Walton J & Kehoe L (2024) Current perspectives and challenges in the estimation of fruit juice consumption across the lifecycle in Europe – PubMed (nih.gov).
** Salar FJ et al. (2024) Comparison of vitamin C and flavanones between freshly squeezed orange juices and commercial 100% orange juices from four European countries – PubMed (nih.gov)
Leading soft drinks business, Britvic, is announcing a further £13 million investment into a fifth canning line at its Rugby factory.
Based on the Glebe Farm Industrial Estate, the investment is expected to create up to 20 new jobs across engineering and manufacturing, as well as providing Britvic’s apprentices with an opportunity to take up full-time positions in the business.
The announcement is part of c.£40 million worth of investment into the factory over the past two years and takes the site into the top five largest soft drinks manufacturing sites in Europe.
Paul Graham, Britvic Managing Director in Great Britain, commented: “This investment is another example of our commitment to our people, product and planet goals.
“Developing our state-of-the-art supply chain means that we can increase the production capacity of peoples’ favourite brands, create more jobs and improve efficiency helping to reduce waste. We look forward to seeing the new canning line in action!”
These investments follow Britvic’s broader c.£250m business continuity plan investment in its British supply chain, which was completed in November 2019 and reflects the Group’s ongoing commitment to the continuous improvement of its operations.
The new set-up will see capacity increase by 14 %, producing 80,000 recyclable 330 ml cans per hour of some of the UK’s favourite brands including Tango and Pepsi MAX. The first cans are expected to hit shelves in the next few weeks.
The announcement follows the £27 million canning line investment in the factory in 2021 and £19 million to upgrade Britvic’s national distribution centre last year.
From now on, JuiSea Shipping will operate a regular shipping service from Ghent in North Sea Port for the export of orange juice to the United Kingdom. North Sea Port thus manages to strengthen its position as a foodport.
JuiSea Shipping is a collaboration of Refresco and Trilobes, both with headquarters in the Netherlands. The orange juice will be loaded on board the 89m vessel MV Marilie in Ghent at Louis Dreyfus Company and Citrosuco. Chartered by JuiSea Shipping, this vessel will sail between Ghent and the port of Portland, UK, 32 times a year, where it will be offloaded for Refresco’s Bridgwater plant. The vessel, sailing under the Finnish flag, will carry both concentrates of orange juice and fresh orange juice.
Global players
For the import and export of orange juice, North Sea Port is home to companies from all over the world. The Refresco Group is the world’s largest independent bottler of soft drinks and fruit juices. It operates with over 10,000 employees at more than 60 production sites in twelve countries. Trilobes specialises in tank construction, terminals and ship cargo systems for liquid bulk. It operates on all continents, for example in Brazil, Belgium and Japan.
Foodport
So from now on, orange juice will also be shipped to the United Kingdom from Ghent. This strengthens one of North Sea Port’s strategic pillars. Indeed, with this shipping service, the port is further developed as a foodport. Brazil and the United Kingdom are therefore of great importance here: in 2021 Brazil was the third most important trading partner for North Sea Port, the United Kingdom the fourth.
In 2020 and continuing into 2021, COVID-19 has profoundly affected trading in the UK, with the cider market losing 16.3 %* volume in 2020, dropping to 7837.36 thousand hectolitres, according to GlobalData. However, the leading data and analytics company notes that, with restrictions being lifted and most businesses emerging from lockdown, the possibility of a successful trading year for many companies should not be ruled out, especially those heavily involved in beer and cider production.
Chloe Gbadero, Senior Beverages Analyst at GlobalData, comments: “The lifting of restrictions is great news for companies such as C&C Group, a large cider producer in the UK, which saw a 56.1 %** revenue decline during 2020 due to lockdown measures and an overall downturn for the industry. In H2 2021, C&C Group, and many other companies, have potential to see volume uplifts compared to last year, now that bars and pubs have reopened. This, combined with the potential for warm and sunny weather during the summer months, will continue to encourage outdoor dining and companies would do well to take advantage of the remaining summer months to recoup sales losses during lockdown.”
In GlobalData’s most recent survey in the UK, 21 %*** of respondents demonstrated that when it comes to alcoholic beverages, including cider, fruity flavours are the most appealing. This is 4 % more than citrus flavoured alcoholic products, highlighting a gap in the market for unique flavoured fruit ciders – which producers could benefit from through innovation of products for the remainder of 2021, as usually UK consumers are not the most experimental, preferring sweet and fruity flavours over unique/novel.
Gbadero continues: “It would be interesting to see if alcohol companies will consider further promoting their pre-existing flavoured beverages or introduce new variants in order to encourage further growth. For instance, Old Mout has introduced a new watermelon and lime flavoured variant to its range, following the successful launch of its pineapple and raspberry flavor.
“After a less than favourable 2020, which has fueled long-term loss in the forecast period to 2026, there is still light at the end of the tunnel for this well-established and popular category, provided that producers continue to innovate in line with changing consumer behaviors, and collaborate with on-premise locations to promote cider consumption.”
*GlobalData’s Intelligence Centre – Quarterly Beverage Forecast
**C&C Group – Annual Report 2020
***GlobalData’s Consumer Survey – Q2 United Kingdom
Ball Corporation, one of the world’s leading manufacturers of infinitely recyclable aluminium beverage packaging, is planning to significantly increase its manufacturing capacity, with new cutting-edge facilities in the UK and Russia.
With an increasing consumer call for more sustainable purchasing options and a growing number of new brands and beverage categories choosing cans, demand for aluminium packaging is rapidly expanding around the world. Each facility would produce, from 2023, billions of cans a year across a range of formats and sizes, and provide up to 200 skilled jobs in a fast-growing but stable sector.
In the UK, Ball has identified a site at the SEGRO Park Kettering Gateway, an established industrial development in Northamptonshire. Ball has submitted its formal application to North Northamptonshire Council and anticipates breaking ground during 2021, following a period of public consultation.
The planned Kettering plant will represent Ball’s third beverage can manufacturing facility in the UK, adding capacity to its established plants in Milton Keynes and Wakefield. The plant will supply cans for domestic customers in a growing range of categories, which now includes hard seltzers, wines, ready to drink cocktails, together with pure and enhanced water brands.
To serve the fast growing Russian market, especially in the beer and energy drinks categories, Ball is planning to build a plant in Ulyanovsk in Western Russia. Ball Beverage Packaging Naro-Fominsk has signed a cooperation agreement for its construction with the Ulyanovsk Regional Government, who in June also awarded the development ‘Highly Significant Investment Project’ status.
The Ulynavosk plant will take the total in Russia to four, with established manufacturing facilities in Naro-Fominsk, Moscow Region; Vesvolozhsk, St. Petersburg Region; and Argayash, Chelyabinsk Region.
Paul Graham, GB Managing Director at Britvic, has been appointed as the new President of the British Soft Drinks Association (BSDA) trade body following election at its AGM.
Paul takes over from Nichols CEO Dr Marnie Millard OBE, who led a number of initiatives during her time as President, including the BSDA’s role as a founder-member of Circularity Scotland Ltd, a scheme administrator for Scotland’s deposit return scheme (DRS).
Paul joined Britvic in September 2012 having worked in a range of commercial roles across all trade channels for United Biscuits and Mars Confectionery. He was promoted to his current position in July 2013 and was appointed Vice President of the BSDA in 2020.
He said: “I am delighted to be elected as the new BSDA President. I aim to continue the outstanding work of Marnie and past presidents on making further significant progress on a wide range of soft drinks-related issues, not least helping our partners in the hospitality sector get back on their feet after an extremely challenging year.
“As a founder-member of Circularity Scotland, the BSDA continues to work closely with the Scottish Government to develop its DRS, which is currently due to be introduced in 2022, although we are eager to see the Scottish Government review this date to help ensure delivery of a well-designed DRS system in Scotland that works for consumers and businesses.”
William Watkins, Founder and Owner at Radnor Hills, has been elected to replace Paul as Vice President of the BSDA. William founded Radnor Hills in 1991 on his family farm based on the Welsh borders. The business now produces more than 350 million products per year.
The BSDA represents UK producers of soft drinks, including carbonated drinks, still and dilutable drinks, fruit juices and bottled waters. Membership includes the majority of Britain’s soft drinks manufacturers as well as franchisors, importers and suppliers to the UK soft drinks industry.
Over the past months Freshfel Europe has been advocating in cooperation with its members for more flexibility from the UK when it comes to the obligation for EU fresh produce exports to the UK to carry phytosanitary certificates from 1 April. In an announcement (March 11th) by the UK government about the adjustment of the timelines in the introduction of controls for EU imports, made in a written statement by RT Hon Michael Gove, Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, is therefore warmly welcomed by Freshfel Europe and the fruit and vegetables sector as a crucial relief to enable the sector to smoothly adapt to Brexit in the ever-challenging context of the ongoing COVID-19 pandemic.
In the announcement, the UK agrees to postpone the introduction of phytosanitary certification obligations for most fresh produce, considered low risk plant products, until January 2022, when documentary checks will start to apply. Physical checks at Border Control Posts on fresh produce will only be applied from March 2022. Freshfel Europe General Delegate Philippe Binard emphasized that, “Freshfel Europe has been voicing strong concerns over the last months and we consider that this postponement is essential to ensure the supply of the UK market and the continuation of trade flows through the Channel, across which the EU27 exports over 3 million tonnes of fresh fruit and vegetables a year”. Currently EU supply represents 40 % of the UK’s internal demand for fresh produce.
Following this welcome news, the sector further calls EU and UK authorities to make the most of this extended 9- month transition to speed-up preparations to ensure the smooth running of operations in 2022. The challenge remains enormous – over 750,000 phytosanitary certificates will be required on an annual basis to sustain EU-UK trade in fresh produce, a substantial economic and administrative burden, and a threat to the capacity of the industry to continue ‘just in time’ operations if administrative procedures are not sped-up. Freshfel Europe Director for Trade and Market Access Natalia Santos-Garcia Bernabe, highlighted that, “In Freshfel Europe and FPC’s letter to the RT Hon Michael Gove, the sector reiterated the need for electronic certification transmission between the EU and the UK to be up and running before the end of the year through the e-Phyto hub”. The postponement will give more time on both side of the Channel to work on digitalization and the successful introduction of electronic certification in 2022.
- Gerald McDonald Ltd wins Japanese deal selling £500,000 worth of organic juices
- The Department for International Trade helped the company attend trade shows in Japan where it acquired new customers
- The UK-Japan Comprehensive Economic Partnership Agreement concluding earlier this month means 99 % of UK goods exported to Japan will be tariff-free
An Essex-based drink supplier that was founded over a century ago has secured a £500,000 deal to sell its organic fruit juices to Japanese businesses through to April 2021.
Founded by spice trader Gerald McDonald in 1917, the self-named business is now managed by his grandson Gerald and great-grandson Maxim. From its headquarters in Basildon, the juices are exported to over 20 countries, with international sales accounting for 20 % of Gerald McDonald’s £27 million average turnover.
This latest Japanese deal was secured after the Department for International Trade (DIT) assisted the company to attend trade shows and meetings in Japan, where it met new customers. In 2016, Gerald McDonald opened an office in Kobe and DIT is currently providing advice on trademark registration in the country.
Marketing Director at Gerald McDonald, Maxim McDonald: “We are proud to be a British family business and to keep the legacy of my great-grandfather going. Japan has been our biggest exporting step; it is an exciting market and our future focus. It is going to be big for our business and we are in the process of developing our website for future online sales in Japan.”
Gerald McDonald also exports its popular Japanese Yuzu juice outside of Japan and creates bespoke juice mixes at its headquartered blending facility.
On 11 September, International Trade Secretary Liz Truss announced an agreement in principle of the UK-Japan Comprehensive Economic Partnership Agreement, the UK’s first free trade agreement since leaving the EU.
East of England exporters of food and drink, which were worth over £33 million to Japan last year stand to benefit from reductions in tariffs and red tape as part of this deal.
Secretary of State for International Trade Liz Truss: “The trade deal we signed with Japan was a historic moment and will offer tariff-free trade on 99 % of UK exports to Japan, creating new opportunities for people in the East of England and helping level up the whole country. It will help businesses like Gerald McDonald sell more of their fantastic produce to the world’s third largest economy and encourage more of our small companies do the same. More trade and investment is crucial to overcoming the economic challenges of Coronavirus and supporting UK jobs.”
The UK also plans to become a member of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), which will open up 11 key pacific markets for UK exporters, reducing tariffs for UK business (95 % of goods traded between members are tariff-free).
Freshfel Europe is holding its 2019 Annual Event in connection with The London Produce Show and Conference on 5-6 June in London, UK. With the Annual Event programme now finalised and registrations open, Freshfel Europe is anticipating animated discussion on this year’s theme, ‘Building opportunities for fresh produce in an unpredictable business environment’.
Freshfel Europe, the representative association of the fresh fruit and vegetable sector at EU level, will gather its members from across Europe in London at the Annual Event to discuss strategies for dealing with the current uncertain business environment. Following the Statutory Annual General Meeting and a review of 2018 activities, Freshfel Europe will debate two focus topics, the latest promotion ventures from across Europe endeavouring to stimulate fresh fruit and vegetable consumption and the future UK trading relationship
Jo Ralling from The Food Foundation will kick off the morning Freshfel Public Conference session with a detailed presentation on The Food Foundation’s promotion efforts and its successful Peas Please campaign. This will be followed by an explanation by Dan Parker, also from The Food Foundation, on the UK’s latest promotion campaign Veg Power targeted at children. Freshfel Europe will also be giving a preview of its pan European promotion campaign in collaboration with Aprifel as well as other current EU promotion campaigns focusing on fruit and vegetables and health.
After a networking lunch participants will attend the joint UK Fresh Produce Consortium-Freshfel Europe Seminar on Trading with the UK. A key discussion point during the seminar will be how future market access may evolve for trading with the UK. Speakers include experts from the UK regulatory authority, market analysts and fresh produce industry traders.
The 2019 Freshfel Europe Annual Event is open to non-members and more information and details on how to register are available here. The London Produce Show and Conference full programme is also available here.
Last year’s hot summer boosted UK water drinks consumption by more than 7 % to 4,267 million litres, according to a new report from food and drink experts Zenith Global. This was worth an estimated £ 3,330 million at retail prices.
Sales of plain bottled water in retail packs increased by 7.9 % to 3.4 billion litres, whilst sales of flavoured, functional and juicy waters rose by 7.2 %.
A key driver behind the growth was the warmest summer on record, according to the Met Office. The new soft drinks levy from April 2018, on products with a higher added sugar content, appears to have had a limited impact, after most manufacturers pre-emptively reformulated many products to avoid the tax.
Pressure undoubtedly increased on producers to improve their environmental profile. For the first time, the report documents packaging innovations such as recycled content as well as examining initiatives in recycling and deposit return schemes.
Zenith Global predicts that the UK market will continue to grow robustly, but at a slower pace than in recent years. “Our forecasts to 2023 show an upward trend of 3 – 5 % a year,” commented Zenith Global Senior Consultant Robin Bell. “Debate about plastic and recycling are likely to remain centre stage and we expect to see more packaging from alternative materials becoming mainstream,” he concluded.
GlobalData’s Q4-2018 Quarterly Beverage Forecast reported a remarkable 6 % volume increase in consumption for UK Squash and Syrups in 2018*, the first time the category has seen growth since 2011.
Roisin Vulcheva, UK & Ireland Research Manager for Consumer at GlobalData, says, “This was an impressive result, particularly as Squash and Syrups have experienced several years of consecutive decline. The strong performance was driven by an array of factors including good weather, growth in adult soft drinks and new product development. Throughout 2018, there was a raft of premium launches helping Squash and Syrups to stage a turnaround and inject value growth back into the category.”
Throughout the year, growth was positive across all quarters, however summer was the key period of trading for the category, with the UK recording one of the hottest summers on record which helped to boost consumption.
Britvic was also instrumental in driving growth throughout the year. It invested heavily in Squash and Syrups, expanding its offering to appeal to a more mature demographic, in what is typically a category largely geared towards children. Britvic launched several new products targeted towards the adult segment under its Robinsons brand in 2018.
Interestingly, still ready-to-drink drinks, which include brands such as Capri Sun and Robinsons Fruit Shoot that also cater to the children’s demographic, declined by 10 % in volume terms for the year*, largely impacted by concerns around sugar and artificial sweeteners.
Vulcheva concludes, “Clearly the introduction of new flavours, packaging and more premium propositions helped to drive growth in the category which was further boosted by a hot summer. Looking ahead to 2019, the Squash and Syrups category is one to watch as it ticks the box in relation to several current key trends in the UK soft drinks market. More innovation is expected from branded players throughout 2019, with private label brands expected to emulate the efforts of branded players.”
*UK Quarterly Beverage Forecast Q4-18
As the government contemplates a ban on the sale of energy drinks to children in England, Jonathan Davison, Beverage Analyst at GlobalData, a leading data and analytics company, gives his view on the news: “Considering a ban on energy drinks sales in the UK defined by age might seem premature given the already pervasive impact of the recently introduced sugar tax. A handful of energy drinks brands have reformulated their products and the *22 % volume sales increase of low calorie energy drinks in the UK in 2017 v 2016 would suggest the industry is making progress.
“Such action from the government would of course have an effect, but if reducing caffeine and sugar intake is the goal another approach could simply be to look at capping energy drink pack sizes instead. Larger energy drink pack formats have fast become the norm in the UK, particularly 50cl which has more than doubled in volume over the last 10 years to dominate the category. Limiting energy drink pack sizes to 25cl and below, and potentially the quantity that can be purchased, could go some way to addressing the current concerns without the need for an outright ban.”
* GlobalData Consumer Intelligence Centre
UK consumption of water drinks rose 7 % in 2017 to nearly 4,000 million litres, with a retail value of £3.1 billion, according to a new report from global food and drink experts Zenith.
Sales of plain bottled water in retail packs increased by 8 % to over 3,100 million litres, while volume through bottled water coolers grew a more modest 2 % to 310 million litres. This marks a slowdown in growth from the preceding four years, partly as a result of poor summer weather. Conversely, sales of flavoured, functional and juicy waters, which increased by 2 % in 2016, advanced by 5 % in 2017, after more strong branded players entered the market.
Plain bottled water, with average annual consumption of 54 litres per person, strengthened its market dominance in 2017 to account for 87% of total sales. Flavoured water’s share of the market fell to 11 % volume share, with juicy and functional water making up the remaining 2 %. In terms of water types, still water drinks accounted for 83 % of total volume in 2017, with sparkling water drinks contributing 17 %.
The top 5 UK plain water brands – Highland Spring, Evian, Buxton, Nestlé Pure Life and Volvic – are collectively responsible for 30 % of total water drinks sales, whilst the top 5 water plus brands – Volvic Touch of Fruit, Calypso Clear, Trederwen Essence, Drench Juicy and Perfectly Clear – account for 5 %.
Zenith forecasts that, by 2022, the total market for UK water drinks will reach 5.3 billion litres, 32 % above 2017 levels. Plain bottled water is set to lead this advance, with average growth of 6 % per year. Flavoured, functional and juicy waters are forecast to expand more slowly.
In Spring Statement the Chancellor, Philip Hammond, announced a call for evidence on using the tax system or charges to address single-use plastic waste in the UK.
The review will look broadly across the whole supply chain, from production and retail to consumption and disposal.
In his speech, Philip Hammond insisted that any measures will seek to change behaviour and encourage innovation, rather than raise revenue. Any such revenue raised will be invested into developing “new greener products and processes” and to kick-start this Government is committing £20 million now from existing budgets to “businesses and universities to help stimulate new thinking and rapid solutions in this area.”
Responding to the announcement, BSDA’s Director General Gavin Partington (British Soft Drinks Association) said:
“As an industry we recognise that more can be done to reduce litter and increase recycling rates and so we welcome the launch of the innovation fund to develop new greener products and processes.
“The ambition is for all our packaging in the UK to be 100 % recyclable, that consumers recycle and that drinks containers do not end up as litter in our towns, countryside, rivers and oceans.
“We have long believed that reform of the current compliance system would create greater transparency, and lead to increased investment in UK recycling infrastructure, more so than a tax on a single material.
“We believe that by working together with governments, NGO’s and other stakeholders real progress can be achieved to make the UK the world leader in creating a truly circular economy.”
