Fruit Shoot is making a splash this June by entering the squash category with two flavours: Berry Galaxy (Strawberry and Blueberry) and Tropical Jungle (Orange and Mango). With squash making up nearly half of all soft drinks for kids¹, Robinsons Fruit Shoot’s latest move means retailers can offer parents a refreshing alternative from a brand they already know and love.

As the number one kids’ drinks brand in the UK², Fruit Shoot is ideally placed to expand its portfolio into squash. Already a favourite with shoppers, its core range (Orange and Apple & Blackcurrant No Added Sugar Juice Drink) is growing by + 1 %³ (vs last year) and its naturally flavoured water range, Hydro, at + 12.8 %⁴ (vs last year). The new squash is aimed at children aged between 3 and 8 years old and is all about taking them on a flavour adventure through eye-catching pack designs and delicious flavour combinations.

Ben Parker, Retail Commercial Director at Britvic comments, “We can see a clear demand in the kids category for larger sharing formats, so this was the perfect time to expand Fruit Shoot into a brand-new category. As a well-known and trusted brand, Fruit Shoot is well placed to leverage its strong appeal with kids5 and parents, helping retailers to drive further sales within the category.”

The squashes have already launched into Amazon and Ocado, with a wider launch set for 2025, and has an MRSP of £2.

¹Kantar Usage Panel In Home & Carried Out, Britvic Defined Dilutes, Share of Total Soft Drinks, Dilutes share of Total Soft Drinks by Age (Under 10s = kids), 52we 14.04.24
²Nielsen IQ RMS, to WE 13.04.24 MAT TY, Total Coverage GB inc Discounters, Britvic Defined Kids Database, Fruit Shoot, excluding Private Label, Value Sales & CGA by NielsenIQ, 52wks to December 31st 2023, Total Coverage OOH. Fruit Shoot, Value Sales
³NielsenIQ RMS, Total Coverage GB incl discounters, Britvic Defined Kids Database, Sales Value % Chg vs last year, 12 w/e 25.05.24
⁴NielsenIQ RMS, Total Coverage GB incl discounters, Britvic Defined Kids Database, Sales Value % Chg vs last year, 12 w/e 25.05.24

The newest juices blend adaptogens with the highest-quality produce, furthering the brand’s mission to provide authentically crafted juices to consumers in the US

Natalie’s Orchid Island Juice Company, the world-class juice brand known for crafting clean-label, mindfully sourced artisanal blends, announced the introduction of two tomato-centric blends: Red Tomato Reishi and Green Tomato Lion’s Mane. The expansion of Natalie’s Holistic Juice Portfolio is a natural evolution for the brand that has been handcrafting unrivaled juices for more than 30 years. Both blends are available to order on the Natalie’s Juice website and at Kroger, King Soopers, Fry’s, Ralphs, Smith’s, Fred Meyer and QFC in the US.

Tomatoes are a nutritional powerhouse, packed with vitamin C, potassium, fiber, folate and the antioxidants lycopene and beta-carotene. Diets rich in tomatoes have been shown to provide a range of health benefits, including a reduced risk of heart issues, lower risk of cancer and better skin health. Not only are tomatoes healthy—they are versatile and delicious, as proven by Natalie’s regeneration of the generational classic juice.

To recognise and celebrate both red and green varieties of the amazing tomato, Natalie’s created two first-of-their kind, fresh-pressed tomato juices that provide a clean source of hydration and support the entire wellness ecosystem. These blends each harness the power of thoughtfully sourced adaptogenic ingredients, alongside carefully selected non-GMO produce, including:

• Tomato Reishi: Fresh-Pressed American Red Tomatoes, Reishi Mushrooms, Black Pepper, Himalayan Salt and Lemon
• Tomato Lion’s Mane: Fresh-Pressed American Green Tomatoes, Tomatillos, Pineapples, Lime, Lion’s Mane Mushrooms and Himalayan Salt