Following the continued success of Tango’s rotational flavour series Tango Editions, Britvic is bringing its latest ‘Edition’, Tango Mango, to shelves and chillers this February. Tango Editions combine bold tastes, liquids and pack designs to produce striking products that stand out on shelves and in chillers. Succeeding Tango’s popular Paradise Punch flavour, this latest rotation is set to meet the demand for Mango flavoured drinks, giving shoppers more sugar-free options without compromising on taste.

Tango has more than doubled in sales in the last three years¹, now worth over £96m RSV, and is still in double digit growth (+ 24 %).² The brand’s successful rotational flavour series has seen Tango Paradise Punch become the number one flavoured fruit carbonate new product development of 2023³, now worth over £13.6m RSV,⁴ with the year before seeing Tango Berry Peachy crowned the number one fruit flavoured carbonate new product development of 2022⁵. What’s more, following its launch last June, Tango Apple Sugar Free is now worth £23.5m RSV⁶. These results demonstrate the brand’s well-placed position to grow the fruit flavoured carbonates category further with its latest flavour, particularly with mango flavoured drinks in double digit growth versus last year (+ 26 %).⁷

Ben Parker, Britvic’s Retail Commercial Director in Great Britain, said: “Our next big flavour launch, Tango Mango, drives appeal among new and existing Tango fans, generating additional sales opportunities for retailers. We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand. In addition, Tango Mango aims to attract a broader range of shoppers including Gen Z and families, expanding sales opportunities for retailers. Innovating in the fruit flavoured carbonates category will always be important to Tango – with new and exciting sugar free flavours, which play on the brand’s bold, fun tone and personality, helping to increase consumer purchases.”

Tango Mango is the latest sugar free flavour from Britvic, with the company’s continued innovation and reformulation programmes meaning an average of just 22 calories per 250 ml serve across its drinks portfolio globally. All activity is enabling the company to offer consumers healthier choices as part of its long-term Healthier People sustainability strategy.

Available from 1 February for 12 months, the fruit flavoured carbonate will be available to enjoy in formats to be consumed at home or on the go, helping retailers to tap into this market and drive soft drink sales with a popular flavour. The latest Edition is expected to be another success following consumer research⁸ and features a bold, modern pack design that is sure to catch shoppers’ attention and encourage them to Get Tango’d. The flavour will be available in a variety of formats: 330 ml can, 500 ml bottle, 2 litre bottles, 8 can multipack and 24 can multipack. The launch of Mango Tango will be supported by social media and influencer activity to increase awareness.

¹NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Latest 52 Wks 3YA – w/e 09/01/21 (£46,393,571) vs Latest 52 Wks – w/e 06/01/24 (£96,161,604)
²NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Value % Chg vs YA, Latest 52 weeks to 30.12.23.
³NielsenIQ RMS, Total Coverage GB, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2023- w/e 30.12.23
⁴NielsenIQ RMS, Total Coverage GB, Value sales, Fruit Flavoured Carbonates, Britvic Defined, Latest 52 wks w/e 30.12.23
⁵NielsenIQ RMS, Total Coverage GB, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2022- w/e 31.12.22
⁶NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Latest 52 weeks to 30.12.23.
⁷NielsenIQ RMS, Total Coverage GB, Value sales, Total soft drinks, Mango flavoured drinks, Latest 52 wks w/e 30.12.23
⁸MMR Consumer Research 2023 Base, rep sample n=159

Tango is continuing to give the tastebuds in the UK a spanking with the launch of its popular apple flavour in a sugar free format. Tango Apple Sugar Free is the latest addition to the popular range, tapping into the growing demand for sugar free products. It captures that same great Apple Original taste, sugar free.

The Tango brand has doubled in size in the last five years, becoming the fourth largest brand in the fruit flavoured carbonates category¹. Now worth over £61million², Tango is well placed to continue its growth through sugar free flavours, which currently deliver £25million (+ 54 % vs last year) in value sales³. Tango Apple has a lot of heritage and has seen multiple organic social campaigns asking to bring it back in more pack formats. To satisfy consumer demand for sugar free flavours⁴ and, as the number one factor when choosing soft drinks is low sugar content⁵, it is the perfect time to introduce Tango Apple in a sugar free formulation.

Ben Parker, Retail Commercial Director at Britvic commented: “Tango has a proven track record when it comes to new product development with Tango Berry Peachy Sugar- Free the number one new fruit flavoured carbonate in 2022⁶. Tango’s long heritage with the apple flavour and strong taste credentials, mean Tango Apple Sugar Free is well placed to continue this success and drive growth.”

Britvic is a leader in healthier soft drinks and well over 90 % of its brands in the UK are either no or low sugar drinks. Globally, its portfolio contains an average of 25 calories per 250 ml serve, with drinks in its Great Britain market being even lower.

Tango Apple Sugar Free is available in Tesco now and launches from mid-September across the wider market in a range of pack sizes.

¹Nielsen IQ RMS, Fruit Carbonates Britvic Defined, Total Coverage, Value Sales, MAT 23.4.22
²Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22
³Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22
⁴Lumina Intelligence Channel Pulse, October 2021
⁵Mintel Soft Drinks Review – UK – June 2021
⁶Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22