California-based company aims to revolutionize how consumers experience food and beverage products with natural modifier that enhances flavour, amplifies taste characteristics and improves “Kokumi” mouthfeel effect.
The U.S. subsidiary of one of the world’s top flavour & fragrance development companies is on a mission to unlock the flavour and taste potential in a broad range of food and beverage products across North America.
T. Hasegawa USA introduced its new natural flavour modifier Boostract™ to the North American market. This innovative new technology aims to revolutionize the way consumers experience food and beverages by adding or enhancing the effect of kokumi (which translates to “rich taste” in Japanese). Kokumi increases the richness of taste while maintaining balance between different flavours for a more satisfying experience in foods and beverages.
Developed over a two-year period as an exclusive technology by T. Hasegawa, Boostract solves a recurring challenge that many of the world’s top food and beverage brands face: delivering a consistent taste experience to consumers. The goal is ensuring the sensations of flavour, taste and characteristics are true to the original product recipe, which often presents a major problem during production.
“The moment a food is harvested or produced, it typically begins declining in taste, so an extra flavour boost is required to better define a delicate flavour note,” explained T. Hasegawa’s VP of research & development, Jim Yang. “Often the nuances of flavour complexity are lost during large scale production, so Boostract enables us to deliver a better flavour and taste experience for our customers and ensure consistency in their products.”
In addition to enhancing the kokumi effect and improving flavour, Boostract is an effective masking agent, eliminating unwanted flavour notes in confectionary products and ‘functional gummies’ while boosting the desired flavors in protein bars, ice cream and more.
Boostract also reinforces T. Hasegawa’s leadership in the sports nutrition and coffee/tea categories because the product can both mask bitter flavours and amplify the mouthfeel inherent in these beverage products. The Boostract flavour modifier can also boost the sweet characteristics of fruit notes, such as making citrus taste fresher, or highlighting the distinct flavour notes of an exotic tropical fruit in beverages.
Boostract is developed through three different mechanisms utilized by T. Hasegawa, including extraction, enzyme and thermal reaction technology. These mechanisms are used alone, or in various combinations, depending on the food or beverage product application. The end result is a clean-labelled natural product that is not yeast-based like other flavour modifiers and can even be organic certifiable in the future.
T. Hasegawa’s Boostract flavour modifier is currently available in dairy and non-dairy versions (in both liquid and powder form), with a tomato-based variation adding to the lineup soon. Additional Boostract varieties are currently in development, including Vanilla, Chocolate, Coffee and Tea.