Prinova has launched its clinically supported pre-workout ingredient CitraPeak® in Europe.
The unique product is the first 100 % soluble form of hesperidin – a flavonoid that occurs naturally in citrus fruits. Its vasodilatory and pump effects make it ideal for pre-work-out applications.
In CitraPeak®, hesperidin is bonded to tapioca starch, making it 100,000 times more soluble and 347 times more bioavailable than standard hesperidin, allowing rapid activation.
The benefits of CitraPeak® are supported by a range of published clinical studies. They include:
- Increase in physical output: Research shows that CitraPeak® helps increase, energy and physical output
- Rapid release: Over 100,000 times more soluble1 and 347 times more bioavailable than standard hesperidin, CitraPeak® activates in just 30 minutes.2
- Increase in thermogenic effect: In a cold condition test, surface temperatures were 5.4 °F higher among a CitraPeak® group than a control, with users reporting increased sweating at room temperature.3
- Nitric oxide pump effect: CitraPeak® is broken down in the body into hesperetin (of which hesperidin is a glycoside), which has been linked to increased release of nitric oxide4 and related pump effects.
- Increase in blood flow: In another clinical study, CitraPeak® was found to increase blood flow by 18 % compared to a control.5
Ongoing research is also exploring the product’s benefits in areas like V̇O2 max, recovery, mood and cognitive performance.
James Street, Global Marketing Director at Prinova, said: “CitraPeak® is a one-of-a-kind ingredient for pre-workout applications. It offers all the clinically proven benefits of standard hesperidin – like increase in thermogenic effect and release of nitric oxide. However, for the first time it delivers them in a completely soluble form, so that the vasodilatory and pump effects of hesperidin are noticeable extremely rapidly. CitraPeak® is a game-changing pre-workout ingredient, and we’re delighted that its benefits are now available to active consumers in Europe.”
Sourced from citrus peels, CitraPeak® is clean, near colourless, near tasteless and odourless.
1H Mitsuzumi et al. Glucosyl Hesperidin Lowers Serum Triglyceride Level in the Rats Fed a High-Fat Diet through the Reduction of Hepatic Triglyceride and Cholesteryl Ester. Japanese Pharmacology & Therapeutics 39(8): 727-740 (2011)
2M Yamada et al. Bioavailability of Glucosyl Hesperidin in Rats. Bioscience Biotechnology and Biochemistry 70(6): 1386-1394 (2006)
3K. Yoshitani et al. Effect of a-Glucosylhesperidin on Poor Circulation in Women. Journal of Nutritional Science and Vitaminology 61: 233-239 (2008)
4L Liu et al. Distinct Effects of Naringenin and Hesperetin on Nitric Oxide Production from Endothelial Cells. Journal of Agricultural and Food Chemistry 56: 824-829 (2008)
5S. Endo. Dietary Glucosyl Hesperidin Improves Blood Flow, Skin Color and Skin Conditions. The Society for the Study of Hesperidin (2015)
New Prinova concepts at FiEurope 2024 will demonstrate how manufacturers can tap into the latest food and nutrition mega-trends.
Over the past year, Prinova’s bespoke market research has identified the major consumer trends shaping the future of food and nutrition. At FiEurope, the premix expert will showcase a range of concepts that demonstrate how manufacturers can tap into them with innovative new products.
They have been created to provide an example of a possible “good for you” range:
- Good Guts: In Prinova’s most recent research, gut health emerged as the concern most likely to affect consumers’ purchase decisions. This light and refreshing lemon ginger tea for immune support and digestive health is designed as the perfect addition to their daily routines. It includes two powerful prebiotics, Aquamin® and inulin, as well as L-Glutamine – a primary fuel source for immune cells in the gut. They are combined with an expertly formulated blend of vitamins and minerals to help support the digestive tract, immunity and energy levels.
- Good Mind: Prinova identified demand for cognitive wellbeing as one of nine mega-trends for 2024. Flavoured with cherry and grapefruit, this tasty drink offers consumers clean and sustained alertness without the jitters. It contains a blend of well researched ingredients associated with improved concentration and cognitive function, including vitamins, minerals and natural caffeine from green coffee beans.
- Good Game: With consumers turning to healthier beverages as they reduce their alcohol intake, this refreshing kiwi lime beverage offers a convenient way to replenish and energise. Natural electrolytes from Aquamin® aid hydration, which is combined with amino acids for recovery, and B-vitamins and minerals for energy.
- Workout Cookies: Botanicals are one of the ingredients consumers most look for in sports nutrition products. These cookies contain a blend of pomegranate, panax ginseng root and lychee extracts for recovery, oxidative stress reduction and endurance capacity.
- Gaming Gummies: As gaming continues to grow in popularity, players are increasingly recognising the impact that intense sessions can have on their physical and mental performance, as well as the importance of enhanced reaction times. This has increased demand for products with functional ingredients such as nootropics. Containing L-Tyrosine, taurine and natural caffeine, these gummies are designed to address focus, memory and attention.
James Street, Global Marketing Director at Prinova, said: “Prinova’s in-house expertise and research insights have helped us to identify the key trends shaping the future of food and nutrition. At FiEurope, it’s all about inspiring manufacturers to tap into them. Whether it’s the rising demand for cognitive wellbeing, the ‘sober-curious’ trend in beverages, or innovative new sports nutrition solutions, we’re continually tracking the many ways that consumers’ needs are changing. And as these new concepts demonstrate, we have the portfolio of ingredients and the expertise to help you meet them.”
FiEurope will take place between the 19th and 21st of November 2024 at Messe Frankfurt. Prinova will exhibit at Stand 3.1K70, where visitors will also be offered a sneak preview of pre-workout ingredient CitraPeakTM . Set to launch in Europe in 2025, the clinically supported product is the first 100 % soluble form of hesperidin – a flavonoid that occurs naturally in citrus fruits.
