Plenish, one of the number one brands for single shots in the UK, announced three new wellness shots as it continues to lead development of the category, including Kids Shots as a category-first, Ginger Energy providing a balanced energy lift from vitamins C, B6 and iron, plus natural caffeine, and a new redesigned format with 420 ml multi-serve Dosing Bottles.

The shots category is seeing unwavering growth and is predicted to grow in value from £42 million RSV to £115 million RSV by 2027. Plenish is continuing to drive the category growth with innovative additions to its existing range of shots, which respond to the growing number of consumers who are investing in their health and wellbeing.

Plenish Kids Shots

Plenish is proud to introduce Kids Shots as a UK-first in the category as it reaches new audiences with a delicious and nutrient-packed 60ml vitamin shot designed to support the growth and development of children aged between 4 and 11. Plenish Kids Shots are available in two flavours: Berry and Mango and are fortified with essential vitamins and minerals while containing no added sugar or preservatives. The vitamin shots contain 100 % of a child’s recommended intake (RI) of vitamin D for bone health, 100 % RI of vitamin C for immune support, iron for cognitive development and zinc for additional immunity.

Children are in a rapid period of growth and development, and with the percentage of young children at risk of iron deficiency increasing yearly in England and vitamin D deficiency apparent across the UK population, fortified food and drinks can help to provide the key nutrients required at this life stage. Plenish has carefully selected a blend of vitamins and minerals which are essential for children, to address these deficiencies, including vitamin C to aid iron absorption. Plenish Kids Shots meet the England School Food Standards and last outside of the fridge for 8 hours, allowing them to be enjoyed at breakfast, as a healthy addition to a packed lunch or a child-friendly nutrition boost during the day.

Plenish Ginger Energy

Plenish Ginger Energy is spicing up the shots category. The 60ml shots (also available in the new 420ml multi-serve Dosing Bottle format) provide a natural source of caffeine from Yerba Mate (20mg/100ml) for a balanced lift. Plenish Ginger Energy offers energy release from vitamin C, B6 & iron and an invigorating sensorial experience provided by the ginger root coupled with the balanced caffeine from the Yerba Mate and the effective blend of vitamins and iron. The launch marks a new occasion for Plenish as it addresses new needs with the shot which is designed to replace an afternoon coffee or provide a pre-workout kick.

Plenish 420 ml multi-serve Dosing Bottle

Transforming its existing Dosing Bottle format to enter new daily consumption occasions with greater value and convenience, Plenish is introducing a new 420 ml multi-serve Dosing Bottle across its range of shots, now providing seven shots in one convenient bottle. Dosing Bottles are the leading format for wellness shots, holding a 62 % category share, worth £30 million. Plenish’s uniquely designed bottles which contain dosing marks for extra convenience provide a more accessible format and a convenient way for shoppers to enjoy the range, including Ginger Immunity, Turmeric Recovery, Berry Gut Health, Mango Sunshine, and the newly launched Ginger Energy.

Russell Goldman, Managing Director of Breakthrough Brands at Carlsberg Britvic, said: “The launch of Kids Shots, Ginger Energy, and our new multi-serve Dosing format marks a significant next step in the shots category – one that Plenish is uniquely positioned to lead. These new innovations are designed to unlock new occasions, attract new audiences, and make functional wellness even more accessible. By responding directly to consumer needs and working closely with our retail partners, we’re not just expanding our range but driving category growth and bringing plant-based health to more people than ever before.”

The expansion of Plenish’s range of shots will be brought to life throughout the summer, as it continues its ‘Give it a Shot’ campaign launched in January, including the implementation of nationwide out of home advertising, display and paid social media across Instagram and TikTok, shopper marketing and exclusive events. The out of home creative will focus on the health and lifestyle benefits of Plenish’s new shots, appearing in small and large format across London between May and June 2025.

In addition to the creative campaign and media sponsorships, Plenish is running a paid social media campaign across its Instagram and TikTok channels, with content produced by wellness and lifestyle creators.

Uncle Matt’s Organic^®, one of the #1 selling brands of organic orange juices in the US, announced the launch of Uncle Matt’s Organic^® Ultimate Athlete^® Pre-Workout Shot, aimed to boost athletic performance, hydrate and reduce oxidative stress – all in one gulp. The 2 oz shot was formulated in collaboration with the Denver Broncos’ in-house chef and is a proprietary blend of organic beets, orange juice, coconut water, ginger, and lemon juice designed to support peak performance. The shots are available on https://shop.UncleMatts.com and will be rolling out to select retailers in the US in the next few months.

Uncle Matt’s Organic^® Ultimate Athlete^® Shot starts with the highest quality OJ, using only 100 % organically grown fruit that is free from synthetic fertilisers, pesticides, and GMOs. The juice is blended with powerfully proven multi-functional ingredients like:

• Organic Beet Juice & Powder: This ingredient can’t be “beet” for a boost in athletic performance as well as reduced muscle soreness.
• Organic Coconut Water: Coconut water is a naturally sweet source of hydration without any added sugar. It contains electrolytes like potassium and sodium that help your body maintain fluids and sustain performance.
• Organic Ginger Juice: Scientific studies say strenuous physical activity can lead to increased oxidative stress and inflammation. Ginger contains antioxidant compounds like gingerols that have anti-inflammatory properties to combat that.
• Organic Lemon Juice: Lemons, an abundant source of Vitamin C, have been studied for their potential impacts on lowering stroke risks and preventing asthma.

Demonstrating the brand’s willingness to experiment and be at the forefront of the functional beverage sector, Moju said the latest launch speaks to emerging natural electrolyte trends by harnessing the power of pickles. A movement which, the company said, is set to “dominate” the global health and wellbeing sector over the coming year. This salty beverage is already making waves in the nutritional category in the US, gaining significant traction among athletes thanks to its functional benefits, according to the company.

The limited edition, cold-pressed shot is packed full of electrolytes, known for aiding muscle recovery, during and post-workout. Brewed using fresh pickles from UK’s ‘The Pickle House’ company, the shot has a unique, fruity yet salty favour. With 263 mg of natural electrolytes per shot, it feeds your body exactly what it’s craving during your workout.

Fitness fanatics have noticed the power of pickle juice really taking effect, especially when it comes to training longevity and recovery, making the juice the latest training drink of choice.

This is backed up by studies that have proven pickle juice works better than water for reducing muscle cramps. Moju has been a leader in the gut health sphere, making pickle juice an obvious choice for its latest limited edition. Moju has harnessed the pickle fever to create a product that is achieving cult status, supporting Moju’s position as one of the market leaders in the functional drinks sector.

For a limited time only, the Moju Monster Shot is available to purchase from 31st October online at https://mojudrinks.com/ – £19.75 for 12 x 60ml