Doehler White Diamond – A natural bright solution

Titanium Dioxide (TiO2) is banned as a food ingredient in the EU; other countries are planning to do the same. Manufacturers face the challenge of finding a safe alternative.

Doehler is a global producer, marketer and provider of technology-driven natural ingredients, ingredient systems and integrated solutions for the global food, beverage and nutrition industry. Based on the latest technologies, the Doehler R&D experts have developed a natural white alternative that can replace TiO2 in food applications.

Doehler’s White Diamond is a natural white that provides whiteness and opacity for a variety of different food products. Free of nanoparticles, easily metabolised and with additional nutritional benefits, it is the most cost-effective natural white alternative currently available.

Doehler White Diamond offers bright new possibilities for those requiring a high performing natural white solution. It delivers whitening solutions for bakery creams, powder beverages, hard-boiled candies as well as pan coatings for all kinds of confectionery and is also suitable for a wide range of other applications. Highly compatible with other ingredients and acid stable, Doehler White Diamond is a globally accepted food additive.

Top 4 megatrends shaping global beverages in the year ahead

TREATT take a look at the top 4 megatrends set to shape the future of the beverage industry, sharing the latest global data and insights.

For each megatrend TREATT get closer to the key drivers affecting consumer behaviour, what this means for beverages across the world and helps to answer your questions around consumer trends.

The megatrends are:

1. Health and wellbeing

Health and wellbeing has morphed from a trend to a way of life but remains a key motivator of consumer behaviour globally. From the silent generation to Gen Z, all are embracing both a preventative and curative approach to health in a holistic and more personalised way than ever before. Across the CPG landscape TREATT is witnessing a rapid evolution of this megatrend.

2. Sustainability and ethics

The health of the planet is now the top consumer concern. There is a mounting awareness and concern surrounding the scale, complexity, and interdependence of shared social and environmental challenges globally. As the pandemic continues to highlight global inequalities, sustainability and ethical consumption concerns will only increase in significance and further impact consumer purchasing behaviours.

3. Sensory and indulgence

Consumers are seeking enjoyment beyond tangible products themselves. They are becoming more “experience-driven” and are willing to pay more for an enhanced brand experience. It is therefore becoming increasingly important for brands to perform at an experiential level, and offer varied, novel, and complex sensations for optimal enjoyment.

4. Digital lifestyles

Shopping and consumption patterns continue to evolve at a rapid pace in our digital world. In a hyper-connected, technology-enabled society, consumers seamlessly integrate the use of multiple technologies into their lives an d buying behaviour.

Please access the full Global Beverage Megatrends Report under: https://www.treatt.com/resources/top-4-mega-trends