PROFEL, the European Association for preserved Fruit and Vegetables, and AIJN, the European Fruit Juice Association, held a breakfast event at the European Parliament, to mark the start of the new EU mandate.
Kindly hosted by MEPs Herbert Dorfmann (IT, EPP) and Christine Schneider (DE, EPP), the event allowed both sectors to present themselves and demonstrate the benefits of fruit juices, frozen and canned vegetables, canned fruit and compotes in terms of health and sustainability. Prof. Javier Gonzalez, Professor at the University of Bath, validated the important role juices and preserved fruit and vegetables play towards healthier diets. Ms Betty Chang, from EUFIC (European Food Information Council), presented findings on the state of consumer awareness of the benefits of these products. Mauro Poinelli from DG AGRI wrapped up the event, stressing the need to communicate better on the health benefits, and mentioned the role EU promotion programmes and the School Fruit scheme as important instruments.
The ability to access and afford nutritious and sustainable foods is a challenge for many consumers, particularly in the current economic climate and declining purchasing powers. Fruit juices and preserved fruit and vegetables offer valuable solutions by enabling consumers to meet their nutritional needs1 in a healthy and cost-effective way. Fruit juices and preserved fruits and vegetables provide essential vitamins and minerals in a form that is quick and easy-to-consume. They retain much of their nutritional value and can be stored for long periods so can be available throughout the year.
AIJN President Javier Lorenzo and PROFEL President Jan Ingelbeen welcomed the exchange with decision makers: “We call for the recognition of the important role our sectors play in the transition towards sustainable food systems and healthier diets. The common aim has to be to increase the EU citizen’s consumption of fruit and vegetables, in all their forms.”
1Currently consumers across the EU are a long way from achieving the WHO’s minimum recommended daily level of 400 grams per day per capita. In a Eurostat study from 2019, a staggering one in three people (33 %) in the EU reported not consuming any fruit or vegetables daily, and only 12 % of the population were consuming the recommended intake.
The Coca-Cola Company announced that Henrique Braun has been named to a newly created role of President, International Development. In this position, Braun will oversee seven operating units that span dozens of countries and territories around the world.
Braun, 54, currently serves as president of the Latin America operating unit, a position he has held since 2020. Braun is a 26-year veteran of the company who has progressed through a number of roles in North America, Europe, Asia Pacific and Latin America.
“Henrique is a strong leader who has learned and grown in operations across the company,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “Most recently, he has led the Latin America operating unit to outstanding results. Henrique’s work to digitise our business and lead a consumer-centric team makes him an ideal fit for a new, broader role.”
As President, International Development, Braun will have oversight of the Latin America operating unit, along with adding responsibility for six operating units: Japan and South Korea; ASEAN and South Pacific; Greater China and Mongolia; Africa; India and Southwest Asia; and Eurasia and Middle East. The presidents of these operating units remain unchanged; Braun’s successor as president of the Latin America operating unit will be named at a later date.
About Henrique Braun
Braun has worked in a number of functions during his career at Coca-Cola, including supply chain, new business development, marketing, innovation, general management and bottling operations. He has also been a leader in regional, business unit and corporate functions.
From 2013 to 2016, he served as president of the company’s Greater China & Korea business unit. He was named president of the Brazil business unit in 2016, followed by his current role as president of what was then the newly created Latin America operating unit in 2020.
Braun is a dual citizen of the United States and Brazil. He earned a bachelor’s degree in agricultural engineering from the University Federal of Rio de Janeiro. He also has a Master of Science degree from Michigan State University and an MBA from Georgia State University.
Braun takes on his new duties Jan. 1, 2023, and will report to Quincey.
The company also announced that President and Chief Financial Officer John Murphy will add oversight of the company’s Bottling Investments Group, which will continue to be led by President Murat Ozgel.
The saying ‘an apple a day keeps the doctor away’ is well known but is there any truth in it? There may be according to a major ‘super study’, published in the Journal of the American Heart Association1, which found that not only apples – but orange juice, onions, carrots, broccoli and cabbage – are associated with lower risk of heart disease and stroke.
Scientists at the University of Toronto sifted through more than 80 unique cohort studies which, overall, followed up 4,031,896 individuals for an average of 11 years. During that time, more than 125,000 cardiovascular events e.g. strokes and heart attacks were recorded.
Author, Professor John Sievenpiper, commented: “Public health policies discourage the consumption of certain fruit sources such as 100 % fruit juice, dried fruit, and tropical fruits because of their sugar content and promote vegetables before fruit. However, we found that that different sources of fruit, including 100 % fruit juice, were associated with comparable cardiovascular disease risk reduction as that of vegetables.
“Public health guidance to limit the intake of certain fruit sources because of concerns related to their contribution to sugars may have unintended harm in preventing people from meeting fruit and vegetable targets for cardiovascular disease risk reduction”.
Looking at the detail, the study found that drinking 100 % fruit juice lowered the relative risk of dying from a stroke by 33 percent while eating fruit in general lowered risk by 13 percent. Vegetables cut the risk of stroke deaths by 6 percent. For heart disease mortality, fruit, vegetables and fruit juices were similarly associated with a relative risk reduction of around 13 – 14 percent.
According to the authors, the most important individual fruits and vegetables for lowering the risk of developing cardiovascular disease were citrus fruits, 100 % fruit juices, apples, allium vegetables (garlic, onion, leeks, chives), carrots, cruciferous vegetables (broccoli, cabbage, sprouts) and green leafy vegetables (kale, spinach, watercress).
Professor Sievenpiper concluded: “Higher intakes of fruits and/or vegetables are associated with improvements in all cardiovascular disease outcomes, with fruit associated with the largest risk reductions.
“Greater benefits may be seen for some fruits and vegetables supporting recommendations for emphasizing specific fruit and vegetable sources in dietary guidelines. No fruit and vegetable sources were adversely associated with cardiovascular disease, including fruit sources of concern, such as 100 % fruit juice and dried fruit”.
1Zurbau A et al. (2020) Relation of different fruit and vegetable sources with incident cardiovascular outcomes: A systematic review and meta-analysis of prospective cohort studies. J Am Heart Assoc 9: e017728. DOI: 10.1161/JAHA.120.017728 https://www.ahajournals.org/doi/10.1161/JAHA.120.017728
