Califia Farms^®, a leading, premium, plant-based beverage brand in the U.S., is turning on vacation mode with the launch of an all-new product line, Califia Farms Creamy Refreshers. Made with nearly 60 % less sugar than leading fruit juice beverages^*, these new delights bring fans back to Califia’s fruity roots that began 15 years ago. Available in four refreshing flavours like Strawberry Creme and Key Lime Colada, each Refresher combines coconut cream with real juice to provide natural nourishment and Califia’s signature irresistible goodness.

“Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants. Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious, and fresh,” said Suzanne Ginestro, CMO, Califia Farms. “Today’s consumer embraces mindful indulgences and we’re proud to bring a new little sweet treat to retail shelves.”

Crafted with simple, plant-based ingredients, all four Refreshers have less sugar than leading competitors, are soy-free, gluten-free and have just the right amount of sweetness. Enjoyed best over ice, flavours include:

• Strawberry Creme Refresher: Blends real strawberry juice with coconut cream for a smooth and refreshing delight at any time of day. 9 g of sugar per serving.
• Key Lime Colada Refresher: A bright, refreshing blend of real key lime juice with smooth coconut cream for a satisfyingly creamy taste. 8 g of sugar per serving.
• Piña Colada Refresher: Indulge in the classic and refreshing combination of real pineapple juice with coconut cream for a tropical, plant-based treat. 9 g of sugar per serving.
• Orange Creme Refresher: A sweet, citrusy blend of real orange juice and smooth coconut cream for a perfectly balanced and nostalgic treat. 10 g of sugar per serving.

Refreshers first appeared at Expo West and have a MSRP of USD 5.99 and are available in the U.S. at Albertsons, Target, and Kroger.

The U.S. juice market is expected to reach 3.35B this year¹ with 57 % of consumers purchasing juices in the past year, and nearly two-thirds drinking juice weekly.² Gen Z and millennials purchase the most juice, as evidenced by the cascades of social media moments showing influencers’ fun beverages treats throughout the day. Additionally, as juice consumption rises, so do concerns around ingredients. In fact, sugar reduction claims are the most popular benefit among non-alcoholic beverage launches.³

About Califia Farms (pronounced “Cal-uh-FEE-ahh” like California)
Califia Farms is on a mission to create a future where plants replace dairy, without compromise. Headquartered in Los Angeles, Califia produces innovative, healthy and great-tasting plant-based options. The brand’s wide range of plant milks, creamers, barista products, brewed-to-blend coffees, teas, and juices and are made using the highest-quality ingredients from whole food plant sources. Driven by shifting consumer demands for clean and sustainable products, Califia introduced hugely successful organic options with simple ingredients in 2023. The company continues to reduce its footprint, contributes to resilient agriculture and accelerates the circular economy, through actions like converting to 100 % recycled plastic in all its bottles and working with almond growers to plant organic crops. Founded in 2010, today Califia is one of the leading plant-based beverage brands in the U.S. and has on-the-ground operations in the U.K. with a brand presence in several other countries.

^*Compare 8-10g of sugar per serving in Califia Farms Creamy Refreshers vs. an average of 24g sugar per serving in leading fruit juice beverages.
¹“Juices Market in the United States.” Statista, accessed Feb. 20, 2025, https://www.statista.com/outlook/emo/beverages/non-alcoholic-drinks/juices/united-states.
²Innova Market Insights. (n.d.). Juice market trends in the U.S. Retrieved February 19, 2025, from https://www.innovamarketinsights.com/trends/juice-market-trends-in-the-us/
³GlobalData. (2024). The Sugar Challenge Report 2024: The evolution and future outlook of calorie and sugar reduction in soft drinks. Retrieved from https://www.globaldata.com/custom-solutions/solutions-in-action/sugar-challenge-report-2024-evolution-future-outlook-calorie-sugar-reduction-soft-drinks/

Bevolution Group, one of most diverse and innovative beverage manufacturers in the US, announced the launch of Dr. Smoothie’s Watermelon Kiwi Refreshers. This is the latest flavour of its widely successful Refreshers line of beverages to help consumers refresh and recharge with a hint of green coffee extract.

Dr. Smoothie Refreshers are crafted from real fruit juice and green coffee extract, which is a natural energy boost that consumers will love any time of the day. These fresh-tasting beverages offer more than just simple refreshment.

The new Watermelon Kiwi Refreshers joins a growing portfolio of Dr. Smoothie Refreshers that include Strawberry Acai; Watermelon Cucumber Mint; Wildberry Hibiscus; Peach Mango; Blood Orange Coconut Ginger; and Dragon Fruit Lychee.

These lightly caffeinated beverages are perfect for smoothie shops, cafes, bars or any foodservice establishment that caters to consumers seeking a unique, premium option for their beverage menu that delivers a blast of refreshment with a great taste.

Just like the other Refreshers beverages, the new Dr. Smoothie Watermelon Kiwi Refreshers is just pure goodness: no artificial colours or preservatives, no HFCS, sweetened with cane sugar and stevia, shelf-stable, made with real fruit juice and natural flavours, gluten-free, lactose-free, vegan and blended in the US.

Dr. Smoothie Refreshers Watermelon Kiwi are available in 46 Fl oz, shelf-stable bottles and are sold to foodservice distributors or direct in the US.

Customers looking for their last sips of summer can find two new delicious and vibrant green drinks, the Kiwi Starfruit Starbucks Refreshers^® Beverage and the Star Drink, now available at Starbucks stores across the U.S. Following a successful launch in Canada earlier this summer, the drinks are the newest refreshing beverages to join Starbucks permanent menu.

Customers can use the Starbucks^® App to find a store nearby, order ahead and have contactless payment. And for those who want their favorite Starbucks drinks and food without leaving home there is always Starbucks^® Delivers.

New Kiwi Starfruit Starbucks Rfreshers Beverage

A tropical combination of starfruit flavored juice and real kiwi pieces, hand-shaken with ice. Now on the permanent menu to transport you to summer with every sip, no matter the time of year. With less than 100 calories in a Grande (16 fl. oz. beverage), the Kiwi Starfruit Starbucks Refreshers joins the Starbucks Refreshers platform, alongside customer-favorites Strawberry Açaí Starbucks Refreshers^®, Very Berry Hibiscus Starbucks Refreshers^® and Mango Dragonfruit Starbucks Refreshers^®.

New Star Drink

This refreshing new beverage adds coconutmilk to our new Kiwi Starfruit Starbucks Refreshers Beverage for a creamy and refreshing sip that’s under 200 calories in a Grande (16 fl. oz. beverage). Now on the permanent menu alongside other creamy customer favorites like the Pink Drink, Violet Drink and Dragon Drink.