Sidel, a leading provider of equipment, services and complete line solutions for packaging liquids, foods, home, and personal care products, established a new office in Almaty, Kazakhstan. The strategic decision aims to bring Sidel’s expertise closer to its customers and best support their growth in the region.

Sidel has been serving the Central Asia and Caucasus (CCA) region for more than 10 years. The region is a significant market with Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan, Turkmenistan, Kyrgyzstan, Georgia, and Armenia exhibiting growing GDP and disposable income levels.

Building upon the strong relationships Sidel has already developed with fast moving consumer goods producers in CCA, the company will continue to significantly invest in this region, providing its high standard solutions and services while supporting the local market needs.

The new office will give producers direct access to Sidel’s regional expertise, including local project management, advanced engineering solutions and on-the-ground support services that understand and respond to local market nuances.

Sidel is also committed to investing in the local labour market, leveraging local talent, and developing skills in all core operational functions, including sales, project management and services.

Sidel has expanded its presence in Africa with the opening of a new office in Nairobi, Kenya. The move increases its support for its customers in East Africa, a key market for Sidel and one of the continent’s fastest-growing regions.

Sidel has been serving the African market for many years. Building on this, the new East Africa office will enable it to drive development in the region by working more closely with customers to provide them with dedicated engineering capability and on-the-ground customer service.

“East Africa continues to show impressive market growth in Sidel’s core business areas of beverages, food, home and personal care packaging,” says Vishal Gupta, Managing Director for Sidel Services East Africa. “This is more than an office, it’s a symbol of our commitment to the African market, to our customers and to developing the skilled local engineering and operational talent pool.“

The East Africa region is made up of 15 countries, from Eritrea in the north to the island of Mauritius. Tanzania, Uganda, Kenya and Ethiopia have some of the highest levels of GDP and disposable income growth on the continent, indicating significant potential for years to come.

The new Sidel office, which was officially opened on 28th July, is located in the heart of Nairobi’s central business district alongside sister company TetraPak as well as the African head offices of other international companies.

Africa is home to the world’s youngest and fastest-urbanising population and has the potential to become one of the major sources of global growth. At more than one billion, sub-Saharan Africa’s population is currently growing at around 2.7 % a year – more than twice as fast as South Asia and Latin America.