“Cranfidence to Win” and “Don’t Clown” show you what you can do with all that power of the Cranberry
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, today rolled out a new creative campaign under its All That Power™ masterbrand work, this time focusing on the attributes of its “Better For You” beverages that are designed to help meet the needs of an individuals’ diet. Developed by Orchard Creative, the campaign features two TV spots, one for Diet Cranberry Juice Cocktail and the other for the new Immunity Orange Mango and Revitalize Cranberry Pineapple juice drinks.
In each spot, the lead character is overtaken by an overwhelming newfound confidence, or “Cranfidence,” inspired by Ocean Spray’s incredible feat of making Better For You juice products without sacrificing flavour. The spots close with an extension of this cranfidence to its audience, landing on the campaign line YES YOU CRAN™. Both comedy-driven films are directed by the award-winning Jeff Low (Biscuit), making this a back-to-back collaboration between Low and Orchard, right on the heels of their widely-lauded Ocean Spray® Holiday work which featured jiggling cranberry sauce disrupting a boring holiday meal – recently named among Ad Age’s and Adweek’s top ads of 2022.
Leveraging Brightseed’s artificial intelligence, Ocean Spray will unlock new compounds inside the Cranberry, powering next generation health innovation in the superfruit’s healthy product line
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, and Brightseed, an A.I.-led biosciences company recognized as a World Economic Forum Technology Pioneer, announced an agreement to leverage Brightseed’s A.I., Forager®, to profile the compounds in cranberries and surface new connections between cranberries and human health. The collaboration with Brightseed puts Ocean Spray on the path to having the world’s most comprehensive nutritional profile of the cranberry — including the cranberries’ previously unknown bioactive compounds and potential health benefits.
“Similar to how different grapes produce different wine varietals, each cranberry strain can be extraordinarily diverse in their phytochemical composition, resulting in different colours, flavour nuances, size, and a trove of health-promoting bioactive compounds,” said Katy Galle, Senior Vice President of Research & Development at Ocean Spray Cranberries, Inc. “Our agreement with Brightseed puts us on a path to profiling our cranberry varieties and understanding their health potential like never before. The insights from this agreement will support us as we continue to innovate healthy products for our consumers, in addition to informing how we grow, separate, and treat our cranberries to optimize for target health benefits and sustainability.”
Cranberries have long been considered a superfruit and are celebrated as a rich source of polyphenols with high antioxidant activity. “Some of the cranberry’s potent health benefits are well-known, including their impact on bladder and kidney function. With over 100 cranberry varieties, the vast majority of compounds in cranberries have never been explored for their impact in the human body, however, they carry enormous potential to open up new dimensions for health and wellness.”
According to Christina Khoo, Director Emerging Science, Nutrition and Regulatory Affairs at Ocean Spray Cranberries, Inc., leveraging the A.I Forager to deep dive into the bioactive components in cranberry varietals helped accelerate Ocean Spray’s innovation activities to evaluate exciting health benefits of cranberries including immunity and cognitive health and build the scientific evidence.
“We are thrilled at the early findings of this discovery work which is showcasing how important crop diversity and growing practices are for bioactive content and expression,” said Sofia Elizondo, Co-founder and Chief Operating Officer of Brightseed. “The question Forager is able to answer is not just ‘what is in a cranberry?’ but also ‘what is different about all these cranberry varieties?’ With Forager’s insights, Ocean Spray’s stewardship will be taken to the next level and so will consumer comprehension of what a cranberry can do for health.”
Forager, Brightseed’s proprietary A.I. and an R&D 100 Award winning technology, illuminates what have been traditionally opaque to science – the complex, molecular structures of plant compounds – and maps their impact on human biology. In a few months of A.I.-powered analysis on Ocean Spray’s cranberry strains, Forager found 10x more bioactive phytochemicals and 4x more phytonutrients across a sample of Ocean Spray’s cranberry varieties. Moreover, multiple cranberry strains were packed with more than 350 bioactive compound classes with promise to positively impact immunity and cognition – new territories of health benefits that were previously unknown in cranberries.
Forager’s discoveries may then be evaluated through in vitro validation and potentially human clinical trials to enable clinically proven claims for Ocean Spray’s future product innovations.
Ocean Spray Wave™ was developed in close collaboration with Walmart to address the rising demand for great tasting, lightly caffeinated sparkling beverages that keep people moving through their day
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, introduced Ocean Spray Wave™, a refreshing, naturally caffeinated sparkling water with a splash of real fruit juice. A healthier option for consumers looking to bypass sugary caffeine drinks without giving up on flavourful taste, Ocean Spray Wave™ was incubated, developed and shipped in less than a year launching exclusively with Walmart in the US and is a result of the cooperative’s agile approach to product development and innovating to offer healthier options for everyone.
The collaboration with Walmart led to the creation of a lightly caffeinated beverage as consumers look for healthier options to sustain themselves throughout the day. With a new generation of consumers primed to try Ocean Spray beverages following its 90th harvest and the social media sensation around the Dreams Challenge and popularity of the Cran-Raspberry juice, the brand is glad to introduce Ocean Spray Wave™ in the midst of the company’s current explosion to connect with younger consumers and what they seek in their day-to-day.
Ocean Spray Wave™ contains real fruit juice and 50 mg of naturally sourced caffeine from black tea. The drink also has zero grams of added sugars, no artificial flavors or preservatives and no artificial sweeteners. It is available in four crisp and refreshing flavours: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple.
Ocean Spray Wave™ is currently available online and in store at Walmart.com. To learn more, visit OceanSpray.com. The suggested retail price is $4.98 for an 8 pack.
As Ocean Spray continues to focus on health and wellness, the new beverage aims to feature roughly 40 % less sugar while still delivering a delicious, classic taste
As part of Ocean Spray’s commitment to bringing healthy and delicious products to the market, the agricultural cooperative owned by more than 700 farmer families has announced a partnership with Amai Proteins in an effort to incorporate healthy, sweet proteins into the product portfolio. Through joint development agreements, Ocean Spray and Amai Proteins plan to develop cranberry juice with at least a 40 % sugar reduction, offering consumers more ways to incorporate the cranberry into a healthier lifestyle.
Amai Proteins’ innovative sugar-reduction solution is a hyper-sweet protein that is thousands of times sweeter than sugar. Through computational protein design, Amai Proteins has redesigned sweet proteins to fit the requirements of the market including temperature and acid stability for better shelf-life, great taste and affordable cost. The resulting designer proteins are 100 % protein, and expected to be a healthy, tasty sweetening solution.
Ocean Spray is partnering with Amai Proteins in this ground-breaking designer protein research to continue to provide great tasting and lower caloric solutions for people worldwide, leveraging the best that technology has to offer. The reduced sugar cranberry juice offering will continue to extend Ocean Spray’s tradition of bringing good tasting and healthful products to consumers without compromising the goodness and bold taste of the cranberry.
Additionally, Ocean Spray and Amai Proteins are excited to continue their partnership to develop and apply learnings to additional Ocean Spray products in the future. This is a significant milestone for Ocean Spray and the beverage industry. Many other companies are working to remove sugar and maintain taste but tend to fall short on flavor.
“Ocean Spray is proud to partner with Amai Proteins to bring consumers additional options for changing habits and lifestyles,” said Katy Latimer, VP of Research and Development at Ocean Spray. “We will continue to develop options that showcase the incredible health benefits of the cranberry while highlighting our commitment to health and wellness.”
“Amai Proteins offers the sweetest protein in the world as a tasty and healthy significant sugar reduction solution,” said Ilan Samish, CEO of Amai Proteins. “We are excited to be working with Ocean Spray in bringing our sweet proteins to the iconic cranberry cooperative as a healthy option for consumers to enjoy their favorite cranberry flavor.”
About Ocean Spray Founded in 1930, Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. The Cooperative’s cranberries are currently featured in more than a thousand great-tasting, nutritious products in over 100 countries worldwide. Leading by purpose, Ocean Spray is committed to the power of good—creating good, nutritious food that has a direct and powerful impact for the health of people and planet. All for good. Good for all.
About Amai Proteins Amai Proteins fixes our food system one protein at a time. The first line of products are hyper-sweet designer proteins that are healthy, tasty, and affordable thus enabling significant sugar reduction without compromising taste. Amai (means ‘sweet’ in Japanese) fits proteins to the mass food market by learning how life adapted to extreme environments. Such adaptation mechanisms are applied via computational protein design followed by environmentally-friendly and sustainable production in a brewery using yeast or other microorganisms. The resulting GMO-free delicious protein is inspired by sweet proteins that sweeten exotic fruits found along the equatorial belt. Market launch is expected in 2022.
B1U™ brand will launch functional infused waters, featuring real ingredients including zinc, vitamin C, black tea caffeine, fiber and protein
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced the launch of the B1U™ brand, a new beverage line featuring on-trend functional benefits, simple ingredients, easy-to-understand nutrition, and recyclable packaging. The B1U™ brand aims to demystify nutrition so everyone can make educated and personalized decisions for their own unique body and ultimately “Own the One You™”.
Ocean Spray is continuing its expansion into the health and wellness categories as 65 % of consumers report wanting more functionality out of their food and beverage products*. In order to meet this demand; the B1U™ brand is first unveiling an environmentally conscious, accessible enhanced water as the first product in its line to be followed by further beverage additions in the future.
The B1U™ brand of functional infused waters features four flavors with no sugar or artificial sweeteners:
I need a boost™: Watermelon cucumber infused water with 60 mg of black tea caffeine
I need rhythm™: Strawberry basil infused water with 8 g of plant-based fiber
I need immunity™: Lemon chamomile infused water with 22 mg of zinc and 128 mg of vitamin C
I need power™: Peach kiwi infused water with 10 g of protein
The B1U™ brand is on-shelf in the U.S. at select Target stores this month, will be available at select Walmart stores in December, and is currently available for purchase on Amazon. B1U is available in 16 oz fully recyclable bottles.
*Kerry Group, Proactive Health: Consumer Demand for Functional Benefits, 2019
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, introduced Ocean Spray® Brew, a first-of-its kind hybrid drink made with real fruit juice and cold brew coffee. With its nearly 90-year old, iconic Ocean Spray® brand, the cooperative is relentlessly driving innovation to accelerate Ocean Spray’s evolution toward health and wellness. The launch of Brew builds on a pipeline of innovation coming from the cooperative, bolstering its mission of connecting farms to families for a better life by delivering a new beverage that is both nutritious and provides natural energy. Brew marks yet another expansion for Ocean Spray into a new category of coffee, and Ocean Spray will continue to drive future growth opportunities for the cooperative this year.
Ocean Spray® Brew will be available in two flavors, Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee. Brew features 100 % Colombian Coffee, with each 8 oz serving containing 40 milligrams of naturally sourced caffeine from green coffee beans, which is equal to a 1/2 cup of coffee. In addition, Brew contains antioxidant vitamin C, as well as vitamin B and real fruit juice, with no added sugar, no preservatives, and no artificial flavors or colors.
Ocean Spray® Brew will be on-shelf in the USA this month in Target, Stop & Shop, Shaw’s, Albertsons, Vons, and Safeway, and will continue to expand to more stores throughout the year.
The Hamburg ingredients specialist Bösch Boden Spies has expanded its range to include selected organic products. The new additions to its portfolio include organic cranberries from Ocean Spray. Organic is all the rage: The proportion of organic products in the range of European food manufacturers is growing steadily. German consumers appreciate this: According to a GfK survey, the share of organic food in total food expenditure in Germany rose from 3.3 percent in 2010 to 5.6 percent in 2017.
The GfK study also found that every fourth new product in 2017 in beverages and food was organic. Ingredients specialist Bösch Boden Spies also sees organic as a growth market, especially in the dried fruit, nuts and snacks segments – but also in beverages. The specialist for natural ingredients based on fruit and nuts recently added a few selected organic products to its range.
Organic Cranberries from Ocean Spray
Since the beginning of the year, Bösch Boden Spies has offered the cranberries of its partner Ocean Spray in an organic grade as well. They are available deep-frozen, concentrate or as dried berries. The trendy red berry provides colorful and tasty accents in organic mueslis, granola bars, drinks, ice cream, trail mixes, salad toppings and other organic snacks. Also new to the Bösch Boden Spies range: organic passionfruit ingredients from Quicornac – available as direct juice and concentrate – as well as organic tomato concentrate from Morning Star (as 28/30 or 30/32 Cold Break and Hot Break pastes).
They complement the organic ingredients that are already in Bösch Boden Spies’ existing portfolio, such as acerola from Niagro (juice concentrate, puree and frozen), Goldenberries (Cape gooseberries – from Terrafertil, dried), banana from Banalight (puree and frozen) and pineapple from Fruitlight (NFC) and blueberries from Les Bleuets (frozen).
Ocean Spray, an agricultural cooperative owned by more than 700 cranberry farmers, announced that it has added two beverage lines to its extensive product portfolio: Ocean Spray® Organic 100 % Juice Blends and Ocean Spray® Pure Cranberry (Unsweetened) 100 % Juice.
Ocean Spray® Organic 100 % Juice Blends are the perfect combination of organically grown North American cranberries from family farms, with other organic fruit juices. Organic 100 % Juice Blends contain no added sugars1, preservatives or artificial flavors and are available in three delicious flavors: Cranberry, Cranberry Apple and Cranberry Blueberry. All Ocean Spray® Organic 100 % Juice Blends are non-GMO2 and feature the USDA Organic seal (certified organic by QAI). Each flavor has 100 % Vitamin C per serving and each 8-ounce glass is equivalent to one cup of fruit. An 8-ounce glass of these blends contains 100-130 calories, depending on the flavor.
For the pure, authentic taste and unique health benefits of the cranberry, Ocean Spray’s Pure Cranberry (Unsweetened) 100 % Juice contains no added sugars1, artificial flavors, preservatives or colors and is non-GMO2. Each one-liter bottle provides the health benefits from the juice of more than 900 cranberries! An 8-ounce serving is only 60 calories and is equivalent to one cup of fruit to support daily nutritional needs. The juice can be enjoyed on its own or added to smoothies or sparkling water for an extra health boost.
“By adding Organic and Pure (unsweetened) beverages to our line up, we’ve rounded out our portfolio of “good-for-you” juices and juice drinks,” said Patrick Cramb, Ocean Spray’s Director of Beverage Marketing. “We continue to develop innovative products to deliver the cranberry’s healthy attributes in formats that fit the lifestyles of consumers around the world.”
Ocean Spray® Organic 100 % Juice Blend and Ocean Spray® Pure Cranberry (Unsweetened) 100 % Juice are available nationally in the US. The suggested retail price of Ocean Spray® Organic 100 % Juice Blends is $3.99 per 1 liter bottle, while Ocean Spray® Pure Cranberry (unsweetened) 100 % Juice is $5.98 per 1 liter bottle.
1 These products are not low calorie foods – see Nutrition Facts for sugar and calorie content. 2 These products do not contain genetically engineered ingredients.