The global NFC (not from concentrate) juice market is experiencing significant changes in consumer preferences, with a strong shift towards healthier and more natural beverage options. This trend is driving notable advancements in the food and beverage industry as consumers seek out less processed and more wholesome juice choices.
The global NFC juice market value is estimated to rise from USD 2.6 billion in 2023 to USD 3.8 billion by 2033. Over the assessment period, global sales of NFC juices are predicted to increase at a CAGR of 8.2 %. Demand in the market is expected to remain high for organic NFC juices. This is due to rising end-user preference for natural and organic fruits and juices. The target segment is projected to hold a market share of 58.1 % during the forecast period.
The NFC juice market is set to witness a robust growth trajectory during the forecast period. This is due to increasing consumer demand for healthy and sustainable food options. Today, consumers are willing to pay a premium for NFC juices. This is because they perceive them as healthier, and more nutritious than traditional juices made from concentrates or other processed sources.
NFC juices are often seen as a way to support local farmers and reduce carbon footprints, as they require less transportation and storage than imported concentrate products. This is also encouraging their adoption and fueling market demand. In a new development that is sure to shake up the beverage industry, the NFC (Not from Concentrates) juice market is poised to redefine consumer expectations when it comes to fruit juice. This innovative approach to juice production promises a fresh, unadulterated taste experience that rejuvenates the market.
Consumers are increasingly seeking authenticity and transparency in their food and beverage choices, and the NFC Juice market is perfectly poised to meet these demands. NFC juices offer a purer and more wholesome alternative to traditional juices which are often made from concentrate and mixed with additives. Companies are diversifying their product lines to meet changing consumer preferences and cater to different tastes and dietary needs. For example, some companies now offer functional NFC juices fortified with probiotics, protein, or fiber, while others offer lower sugar or low-acid varieties.
Certain NFC juice brands are also prioritising sustainability by sourcing fruits from local, eco-friendly farms and using environmentally responsible packaging. This is anticipated to bode well for the market.
Key takeaways from the NFC Juice Market Report:
- The global NFC juice market is expected to reach USD 3.8 billion by 2033.
- Global demand for NFC juices is likely to soar at 8.2 % CAGR over the forecast period.
- Based on product type, the fresh fruit NFC juices segment is estimated to reach a valuation of USD 577.5 million by 2033.
- By product claim, the organic segment is expected to hold a market share of 58.1 % during the projection period.
- The United States market is expected to register a CAGR of 5.0 % through 2033.
- Germany NFC juice industry is projected to thrive at 10.0 % CAGR during the forecast period.
“The global NFC (not from concentrate) juice market is witnessing a refreshing trend towards pure, unadulterated juice options. Consumers now seek transparency, traceability, and a connection to the source of their beverages. This market’s commitment to natural flavours and sustainability aligns perfectly with evolving consumer preferences for healthier, more authentic choices. It’s a positive shift that reflects the growing demand for genuine and eco-conscious products, Nandini Roy Choudhury, Client Partner at Future Market Insights”
Please find more information under https://www.futuremarketinsights.com/reports/sample/rep-gb-18027
Louis Dreyfus Company B.V. announced the successful development of a new product made from not-from-concentrate (NFC) orange juice, presenting a 30 % reduction in natural sugar content and more than triple dietary fiber content, while preserving original taste (Brix value) and vitamin C level.
Further to a five-year research effort by the Group’s in-house R&D laboratory team of food engineers, chemists and biotechnologists in Bebedouro, São Paulo State, Brazil, LDC has developed a successful process to reduce sugar content in orange juice, in line with the company’s commitment to offer nutritious, high-quality juices that address growing consumer demand.
“Complementing our extensive portfolio of juices and ingredients from Brazilian-grown citrus fruits, this new product represents another positive step in LDC’s strategy to diversify revenue through value-added products, including specialty ingredients and products like this one,” said Juan José Blanchard, LDC’s Global Head of Juice. “Leveraging our global network and partnerships, LDC aims to bring this new product to the global market in collaboration with leading beverage industry players, contributing to the advent of healthy, nutritious juice product options that respond to consumer expectations, while continuing to invest in R&D activities targeting further reductions in sugar content.”
Although commercial roll-out is initially focused on Asia Pacific, with an initial launch planned in early 2023 in China, the new product is available to industry customers worldwide, including in Europe, North America and South America, where the Group sees growing consumer demand for healthy, nutritious, great-tasting diet options.
The 2022/23 orange crop from Florida is expected to total 28 million boxes of 40.8 kilograms each, the lowest since 1935/36 and 32 % down from that last season, according to the estimates from the USDA.
However, the damages caused by hurricane Ian have not been considered yet. Thus, the recent report has concerned the agents in the citrus sector. The USDA’s next estimates are supposed to be released on Nov. 9th, however, the damages caused by hurricane Ian are not expected to be considered in that report yet, which is supposed to happen in the December’s report.
Thus, local agents believe Florida’s production will be at least 40 % lower than that forecast by the USDA. In 2017/18, when Florida was last hit by a hurricane (Irma), production decreased by 34.6 %, and agents agree that Ian was more destructive than Irma. Besides the damages caused to crops, warehouses and equipment were destroyed too.
In this context, the United States’ necessity of importing orange juice – which was already growing up – is expected to increase even more, which may raise Brazilian juice exports to the country. However, it is important to consider that supply has been low in Brazil, where ending stocks are forecast to be lower than the strategic level (of 250 thousand tons). In August, CitrusBR estimated the ending stocks in the 2022/23 Brazilian season (by June 2023) to total 140 thousand tons, considering higher exports to the USA – however, this increase did not consider the effects of hurricane Ian on Florida crops and production.
So far, imports are following opposite trends in the US, depending on the type of juice: for Not From Concentrate juice (NFC), imports are rising, while for Frozen Concentrate Orange Juice (FCOJ), they are fading. According to Florida’s Citrus Department, from October/21 to August/22, the US imported 9 % less FCOJ than that in the same period of the previous season; however, the imports of NFC juice increased by 43.9 %. On the other hand, ending stocks of both types decreased: 39.5 % for FCOJ and 25.3 % for NFC juice.
Brazil is the US’s major juice supplier. Considering FCOJ, 50.1 % of the total imported by the US in 2021/22 came from Brazil, which was followed by Mexico (42.4 %). Considering NFC juice, 78.6 % of the total imported came from Brazil, against 20.5 % from Mexico.
BRAZILIAN MARKET – The demand for oranges was low in the Brazilian market in the first fortnight of October. According to Cepea collaborators, the unstable weather (with rains and periods of lower temperatures) and the holiday on October 12 constrained consumption. Still, prices remained firm, majorly underpinned by the supply in the in natura market, which is being controlled. For tahiti lime, values faded, due to lower demand. But still, they continued at high levels.
The processing company VOG Products from South Tyrol continuously invests in new technologies. The most recent examples are the NFC juice line commissioned this year and a new sterile tank storage system that is almost completed.
Each of the six new tanks is six metres in diameter and 25 metres high, and can contain up to 625,000 litres of apple juice.
New NFC juice line
The raw goods are moving through the new production line for premium juices that features particularly careful dry transport and uses a cutting-edge belt press.
The new intake line at VOG Products can receive up to 150 tonnes of fruit per hour. It transports the fruit dry and not in water. Sails are used to enable the apples to roll along for processing, which results in fewer bruises and damaged spots. Dry transport has one additional advantage: the system consumes much less water.
The main element for juice extraction is the new belt press, which VOG Products uses to produce high-quality premium juice that features a long shelf life and more appealing colouration.
VOG Products ensures that the juice’s quality and turbidity are consistently in line with consumer wishes. In the separator (centrifuge), solid material and starches are removed from the juice with high efficiency and 100 % automation – exactly to the extent that meets the specified quality standards or the customer’s requirements.
Premium fruit and vegetable ingredients supplier, SVZ, is pleased to announce its new brand tagline, ‘Growing better together’. Accurately demonstrating the business’ sustainable, collaborative values, the tagline also indicates SVZ’s continuing commitment to growing a better, greener world together with its customers and partners.
SVZ is passionate about collaborating with its partners, customers, farmers and suppliers to provide the very best fruit and vegetable purees, concentrates and NFC juices all year round. To further demonstrate the importance of trust, connection and partnerships across the entire supply chain, SVZ’s ‘Growing better together’ slogan represents everything the company stands for in working towards a healthier world for future generations.
SVZ has also refreshed its website to display these collaborative, future-focused values. Easy to navigate and with a refreshed design, the platform reflects the company’s growing better together ideals as it promotes a smoother transaction from concept to consumer.
Pieter Spanjers, CEO, SVZ comments: “At SVZ, ‘growing better together’ is what we do best. From our own employees to our farmers and customers, we’re delighted to work in such close collaboration. It’s only by strengthening these connections that we can create the highest-quality, tastiest fruit and vegetable ingredients.
Take our product development programme, for example, which is based on the latest trends and consumer needs. The ingredients we create are tailored to our customers’ requirements, and it’s only by working closely with our partner farmers that we can ensure that their needs are met with a great taste and high nutritional value. Plus, our connection with growers also means that we can guarantee sustainability credentials in our ingredients, through initiatives like a reduction in pesticides and water usage.
Our new website, which has been built to enhance the user experience, will be a key tool for close collaboration with various stakeholders and we look forward to growing together with our partners on the platform. We work on a global scale with our customers, suppliers and employees of Cosun and SVZ to co-create sustainably sourced ingredients that will appeal to consumers worldwide. Together, we can build a future-proof supply chain for our children and future generations and, ultimately, grow better together.”
For more information please visit: www.svz.com
The Bevolution® Group portfolio just got juicier. The B2B foodservice beverage manufacture is adding not-from-concentrate (NFC) juices to its already robust portfolio that spans from juices and lemonades to smoothie and cocktail mixers, even functional refreshers and add-ins.
Now, new Lemon NFC, Lime NFC, and Pomelo NFC juices join Bevolution’s premium Tropics® brand.
Quality is the defining characteristic of NFC juices. There are no additives or compromising preservatives, just a single ingredient picked peak of season. The delivered product is as fresh as if squeezed that day, naturally rich in colour, flavour, and aroma. It’s a simple but important difference that a chef or mixologist worth her salt will appreciate.
Ease of use and consistency are added benefits of choosing a single-strength juice. One bottle of Tropics 100 % Lime Juice NFC yields as much as 41 hand-squeezed limes without the prep. It can streamline operations and elevate a recipe, providing a key route to efficiency and premiumisation. Use back of the house or front, from cooking and baking to beverage. Whether making a marinade, cheesecake, or signature cocktail, Tropics brings stunning quality and reliable consistency within reach.
That’s because the premium Tropics brand sources from the world’s best growing regions. For example, Tropics 100 % Lemon Juice NFC is made with Spanish lemons selected for their multi-dimensional flavour. Lime and pomelo varieties are equally appealing, respectively sourced from Mexico and the Texas Rio Grande Valley.
“It’s all about taste,” says Head of Sales Robert Corlett. “Quality, great-tasting products with broad application – like our new all-natural NFC juices – bring value to the front of the house as well as the back. That’s when you offer more than a product. You offer a total solution.”
Lightly pasteurised and cold-filled into HDPE containers, Tropics’ new clean label NFC juices are packed in 6-61.5 fl. oz. cases and promptly flash frozen. Product is available for sale immediately. 100 % Orange Juice NFC will join the line later in 2021.
About Bevolution Group
Bevolution® Group is a leading manufacturer of foodservice and specialty coffee beverages. The B2B company offers a versatile portfolio of innovative, high-quality beverage solutions from brands like Tropics®, Dr. Smoothie®, Lemon-X®, and Refrasia®. Bevolution Group additionally offers customized product development and manufacturing capabilities. Markets serviced include restaurants and bars, hotels, healthcare organizations, cafés and coffeehouses, convenience stores, casinos, education campuses, and military facilities across the U.S., Canada, Latin America, and the Caribbean. Production facilities are located in Chicago, Frostproof, FL, and Fullerton, CA.
Mexifrutas and ct Finance AG (with its subsidiary Frutco AG) have signed an agreement for close collaboration in various fields.
Mexifrutas is working in the field of processing of tropical fruits in Mexico and Costa Rica. Mexifrutas will open a new factory for banana puree and pineapple juice NFC as well as -concentrate in Costa Rica in early 2020. Mexifrutas main market is North America.
ct Finance AG is managing a group of companies, which are working in the field of farming, farm management, processing and marketing of raw material and retail products. ct Finance AG main market is Europe.
In the first step, Frutco AG as subsidiary of ct Finance AG, will market banana puree of Mexifrutas in Europe and Middle East. Customers who were previously served directly by Mexifrutas will continue to be supported on this journey. In Summer 2020 Frutco will open as well a processing plant for banana puree In Colombia. Both groups have control over large plantations of bananas to fulfill the request of multinational customers to secure resources for them.
For the customers these two origins have a great advantage:
- Risk reduction because of Storms, Political issues, Force Majeure
- Best Customer Service by language, at place just in time
Both parties have hands on the raw material – security of supply – transparent supply chains and food safety.
In line with the company motto “Turning the best out of nature into Multi-Sensory & Nutritional Excellence”, Doehler will present pioneering ingredients, ingredient systems and integrated solutions for the beverage industry to visitors at BrauBeviale, which will take place in Nuremberg from 12 to 14 November 2019.
From reduced-sugar adult soft drinks in innovative flavours, to fruity and fresh NFC juices, to refreshing fruit-infused water and full-bodied, alcohol-free beers, visitors to the Doehler stand can discover inspirational ideas for their next successful product. All innovation concepts are based on a comprehensive portfolio of natural ingredients ranging from natural flavours, natural colours, health ingredients, pulses & cereal ingredients, dairy & plant-based ingredients, fermented ingredients, fruit & vegetable ingredients to ingredient systems, as well as a diverse range of certified organic ingredients.
The next generation of beer-mix drinks
Beer remains one of the world’s most popular alcoholic beverages. Primarily young consumers are looking for diverse product concepts in innovative flavours, a fact that offers tremendous market potential for beer-mixes. Doehler will present exciting beer-mix concepts at BrauBeviale 2019 which producers can use to shake up the beer market. Alongside classic beer-mixes with lemon or grapefruit flavours, reduced-sugar beer-mix variants are currently in high demand. The sugar-reduced beer-mix lemon product impresses with its authentic taste and full-bodied mouthfeel, while using 30% less sugar compared to other common beer-mix beverages. Doehler’s MultiSense® Flavours enable the sugar content in alcoholic and non-alcoholic beverages to be reduced significantly, while simultaneously retaining the full taste.
“Double brew beer-mixes” are also winning over consumers with their authentic taste profiles. Perfectly balanced and refreshing beer-mixes combine two brewed components: beer and brewed lemonade. A fruit content of up to 6 % derived from fermented juices and various botanical extracts ensures that the beer-mixes are less sweet and have a particularly refreshing taste. Visitors to the Doehler stand will have the opportunity to try the double brew beer-mix with a hint of lime.
Reduced-sugar and refreshing – soft drinks for every taste
At BrauBeviale, Doehler will also present its extensive portfolio of adult soft drinks which are specifically tailored to the consumer requirements of adults. Using high-quality ingredients from Doehler such as innovative botanical extracts and distillates, brewed and fermented ingredients or high-quality NFC juices, the adult soft drinks impress with their tart, less-sweet taste profiles.
Doehler also has different solutions to reduce the sugar content in soft drinks. By using MultiSense® Sweet Aroma, the refreshingly light soda tastes fruitier and less sweet while having a sugar content of less than 5 g per 100 ml. The lemonade combines the sour and fresh taste of lemon with a hint of peach and is presented in the trend colour of coral. Consumers looking for another lemonade with a less sweet, more “grown-up” taste profile should try Doehler`s brewed soda with its special flavours of brewed ginger and brewed lime. Thanks to a natural sweetening solution using a stevia tea brew, the drink has a sugar content of just 4.1 g per 100 ml.
Innovative juice drinks – natural, reduced-sugar and delicious
Reducing the sugar and calorie content in alcoholic and non-alcoholic beverages is currently in the spotlight. The demand for reduced-sugar beverages is continuously growing, particularly when it comes to juice and juice drinks: every third juice on the market is now an NFC juice. These juices are derived from natural sources and have authentic “home-made” tastes. Reducing sugar content is one of the biggest challenges facing manufacturers. “NFC Naturally Light” are innovative product concepts from Doehler which can solve this problem. The “light” juices from Doehler – such as the “next-generation apple juice” which is made from apple juice and coconut water – not only consist entirely of NFC juices, but also contain less sugar and fewer calories than conventional juices and impress consumers with their refreshing and fruity tastes. Thanks to our wide range of high-quality fruit and vegetable ingredients, we can present product concepts to trade fair visitors which satisfy every taste.
Natural ingredients for a healthy lifestyle
Many consumers consider the nutritional properties of the products they purchase. This is resulting in growing worldwide demand for beverages containing natural ingredients and which have a positive effect on health. No other beverage better combines the trends of naturalness and health than fruit-infused waters. At BrauBeviale, Doehler will present innovative concepts such as fruit-infused water in apple lemon or raspberry mint variants. Water with different flavours is enjoying ever greater popularity: enriched with natural fruit infusions and agave, these trend drinks are impressing consumers around the world with their taste – while containing less sugar or sweeteners and fewer calories.
Hall 1, Stand 303
Louis Dreyfus Company (LDC) and Luckin Coffee (Luckin) have signed an agreement to establish a joint venture (JV) to develop a co-branded Luckin Juice business in China. The signing ceremony in Singapore was attended by Zhengyao Lu, Chairman of Luckin Coffee, Margarita Louis-Dreyfus, Chairperson of Louis Dreyfus Holding B.V., Ian McIntosh, CEO of LDC, and other members of senior management from the two companies.
The business will focus on co-branded Not From Concentrate (NFC) orange, lemon and apple juices, for which LDC masters the full value chain from its farms to customers at destination, and plans to build its own bottling plant in the future. It also plans to bottle and brand other fruit and vegetable juices. Luckin Coffee stores will play an important role as sales outlets, while the business also plans to market its juices via other channels.
“China is the fastest-growing NFC market globally and, together, Luckin and LDC see a significant opportunity to offer high quality, sustainably-developed NFC juices to the Chinese consumer. We are pleased to be partnering with one of the world’s largest citrus fruit growers and juice suppliers to launch a co-branded Luckin Juice and continue our ambitious growth plans,” said Jinyi Guo, Luckin Coffee Senior Vice President and Co-founder. “There are strong synergies between our leading-edge marketing and consumer approach, and LDC’s great juice supply capacity, global reach and strong value chain expertise. Through the joint venture with LDC, Luckin is extending upstream toward production, giving greater product quality control along the whole process and the ability to offer better products, a better experience and services to consumers, to further meet their diverse product needs. In the future, Luckin Coffee will further reduce costs to meet the needs of broader consumers and increase their consumption frequency.”
Accelerating our strategic alliance with Luckin Coffee through this new JV is very positive,” said James Zhou, LDC Global Vice President and regional head for LDC North Asia. “This fits perfectly with our corporate strategy to move further downstream toward the end consumer, in particular through partnerships, and with our growth ambitions in China. LDC has been in the juice business for over 30 years and this is an excellent fit with our Juice Platform’s strategy. Our areas of expertise are totally complementary, with LDC’s know-how in managing a sustainable juice value chain and Luckin’s knowledge of the Chinese consumer, marketing and digital platform know-how, and established consumer base. We have all the ingredients for a true win-win situation.”
Founded in 1851, LDC is one of the world’s leading merchants and processors of agricultural goods. It is also one of the world’s largest juice production and supply companies, committed to producing high-quality fruit juice products, with sustainably-grown fruit from Brazil and other global sources, with built in traceability. LDC has been active for more than 40 years in China, where it operates today across the value chain in a wide range of commodities, including grains, oilseeds, cotton, sugar, rice and juice, in almost every province in the country. Luckin Coffee is committed to providing customers with high-quality, cost-effective and convenient products, through in-depth cooperation with top suppliers in various fields.
The 2017/18 Brazilian season of juice shipments finished in June with high volumes. As for FCOJ Equivalent (volume equivalent to concentrate juice), the total exported was the highest since the 2009/10 crop, while for NFC (not-from-concentrate-fresh juice), the amount hit a record.
Since the beginning of the season, exports surpassed the volumes registered in the same months of the year before, scenario boosted by the higher production in the citrus belt (São Paulo and Triângulo Mineiro) in 2017/18 and by the higher international demand, especially from the United States.
Secex says that, from July/17 to June/18, total juice (FCOJ Equivalent) shipments to all destinations amounted 1.2 million tons, for an increase of 28 % compared to the season before. The revenue, in turn, rose 29 %, totaling 2.2 billion USD. NFC exports totaled 1.5 million tons, for an increase of 14 % compared to the season before, generating 515.7 million USD, upping 16 % in the same comparison.
To the United States alone, the export increase was 81 % from July/17 to June/18, totaling 315.5 thousand tons of FCOJ. The revenue amounted 561.7 million USD, moving up 76 %. Both volume and revenue to the USA were a record in the 2017/18 season.
To the European Union, sales totaled 720.5 thousand tons of FCOJ, 17 % up compared to the previous season. The revenue, in turn, was 1.3 billion USD, for an increase of 18 % in the same comparison.
MARKET IN BRAZIL – The citrus market registered slow pace of trades in mid-July. Players surveyed by Cepea say that low temperatures and the lack of quality of fruits available in the in natura market hindered negotiations.
However, with the heated demand from processing companies, the supply of early varieties is reduced in São Paulo State, which increases demand for pear orange. From July 2 to 13, pear orange quotes averaged 26.30 BRL per 40.8-kilo, on tree, 3.1 % up compared to the first fortnight of June (1 – 15).
As for tahiti lime, demand decreased, mainly due to high prices and cold weather in São Paulo. Thus, in the first fortnight of July (2 to 13), quotes averaged 28.73 BRL per 27-kilo box, harvested, for a decrease of 21 % in the same comparison.
