Mocktail Archive - FRUIT PROCESSING magazine

New England (USA) brunch favourite debuts four juice-forward mini mocktail flight with a donation from every flight sold going to the local food banks

Natalie’s Orchid Island Juice Company, now part of the Perricone Farms family, and The Friendly Toast, one of the most popular brunch spots in New England (USA), announced the launch of the Natalie’s Immunity Flight, a limited-time winter menu available at all 15 Friendly Toast locations across New England from Dec. 11, 2025 through February/March 2026.

Designed as a fresh, flavourful way to support winter wellness, each Immunity Flight features four handcrafted mini-mocktails served in glasses: Carrot Ginger Turmeric; Pineapple Kale; Guava Lemonade; and Tangerine Pineapple.

Each flight showcases Natalie’s minimal-ingredient juice blends and small-batch quality – never-from-concentrate and free from artificial ingredients, bringing bright vitamin C, antioxidants, and functional ingredients like turmeric and ginger to the brunch table. To further benefit local communities during a critical season, a portion of proceeds from every Immunity Flight sold will be donated to the food bank local to that Friendly Toast location.

The Friendly Toast, famous for its inventive brunch fare and neighborhood-first values, will roll out co-branded in-restaurant menus, posters, and a regional digital program to promote the flight during peak winter season and Dry January. The campaign includes a photography and video package, social media support, and activating across key markets.

Beneficiaries of Natalie’s Immunity Flight proceeds include:

NH: NH Food Bank
MA: Spoonfuls
CT: CT Food Share
ME: Good Shepherd Food Bank
VT: VT Food Bank

J2O is bringing a taste of summer with the latest addition to its mocktails range – Tropical Punch, a taste of pineapple with a hint of coconut. The new flavour is available from 4 May in a 250 ml can format across the grocery channel.

This launch builds on the success of the existing mocktails range, which was originally introduced in 2023 and this mocktail new product development has been incremental to the J2O brand¹. The range includes Strawberry & Orange Blossom Mojito, Blackberry & Blueberry Martini and White Peach & Mango Daiquiri. J2O has been a popular choice among consumers seeking soft drink alternatives² – with 48 % of people now looking to moderate their alcohol intake, compared to 36 % in 2018³. J2O offers a delicious non-alcoholic alternative.

Tropical Piña Colada ranks among the top ten most popular cocktails⁴, meaning that J2O Tropical Punch will help venues offer customers a great tasting experience – the canned format ensures bartenders are able to produce consistent serves every time, without compromising on taste or quality.

Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “The launch of our new J2O Tropical Punch mocktail provides retailers with an opportunity to offer another refreshing flavour, just in time for summer when people pick up more soft drinks while on-the-go. We also know that in-home socialising is high, and consumers go out much less to manage budgets⁵. J2O Tropical Punch will provide shoppers with another option to elevate their experience at home – whether that’s a summer barbecue or a big night in.”

J2O Tropical Punch ready-to-drink mocktail is available exclusively from 4 May in Sainsbury’s and other retailers later in the year, for a limited time only. A 250 ml can has a recommended price of £1.29.