Tetra Pak announced it is ready to deploy its portfolio of tethered cap solutions. The portfolio brings numerous benefits to food and beverage manufacturers and consumers, as the company builds on its vision of the most sustainable food package. These benefits include minimising litter, as the cap will stay attached to the package. The carbon footprint can also be reduced because the company’s tethered caps are planned to become available as a plant-based option, therefore increasing the renewable content of the package.

In tandem, the company is accelerating the expansion of its paper straws offering to ensure further renewable and low carbon materials across the range of packaging solutions. The aim of this is to address a broad range of customer sustainability needs without compromising on food safety, while still delivering on the end-user drinking experience.

Lars Holmquist, Executive Vice President Packaging Solutions and Commercial Operations, Tetra Pak, says: “These are key milestones in our journey towards the world’s most sustainable food package: a carton that is fully made from renewable or recycled materials, is fully recyclable and carbon-neutral. We consistently strive to deliver products and services that adds value to food and people while protecting the planet. Our promise, ‘PROTECTS WHAT’S GOOD^™,’ allied with this strong purpose means we are providing customers with innovative products that also meet the rapidly changing demands of society.”

Tetra Pak’s tethered caps and paper straws developments mark the latest additions to its range of responsible end-to-end solutions, allowing manufacturers to achieve their ambitions in three essential areas – food safety, food waste and the environment – simultaneously.

Holmquist continues: “Approximately 32 % of all plastic packaging is not collected and plastic can take hundreds of years to degrade^[1]. We focus on recycling by design, committing to invest approximately € 100 million per year over the next 5 – 10 years to develop more sustainable packaging solutions. This includes alternatives to replace fossil-based plastics and avoid littering, as well as maximising the use of renewable, responsibly sourced materials in our packages. Addressing people’s needs for recycling is a critical component for not only becoming more sustainable but making food more available and safer for all consumers.”

These steps are also central to ensuring that Tetra Pak’s customers in Europe will be ready to comply with the Single Use Plastics (SUP) Directive, an integral part of the wider approach announced in the Plastics Strategy and an important element of the EU Circular Economy Action Plan^[2].

With this in mind, Tetra Pak has accelerated innovation in the caps domain. Holmquist adds: “The significant challenge of deploying tethered caps is the scale of the change that this brings across the value chain. If we look at Europe alone, more than 1,000 packaging lines supplied by us will be potentially transformed, translating into over 20 billion packages which are expected to be converted. All of that in three years, while minimising impact on our customers’ operations, optimising the consumer experience and contributing to both minimising litter and creating a carton package with increased plant-based and recycled content.”

Tetra Pak is progressing on this complex journey by working seamlessly across various project streams. Overall, this covers approximately 40 different packages with tethered caps. Those caps are all planned to become available as a plant-based option. The first one to be released on the market is the HeliCap™ 26 Pro closure. This product features a new screw and flip concept with a self-locking hinge, securing food protection while providing convenience for in-home consumption. Its opening and closing mechanism has proven popular with consumers, demonstrating that the solution is delivering further benefits in addition to meeting legislative requirements^[3].

Holmquist concludes: “We won’t stop here. We are continuously innovating our sustainable openings offering. We envision a world where carton packages never become waste and where every carton is collected and recycled.”

^[1]Source: Ellen MacArthur Foundation, https://www.ellenmacarthurfoundation.org/
^[2]Main objective of Directive 2019/904 is the prevention and reduction of marine litter from single-use plastic items. The implementation of this directive into EU member states’ national legislation will lead to a ban of selected products from the market, whenever affordable alternatives are available, among other measures. While bans on plastic straws will come into force by July 2021, EU-based beverage producers, retailers and manufacturers, as well as importers, are obliged to implement tethered caps and lids – designed to remain attached to containers – by July 2024.
^[3]Source: consumer research conducted in Spain, Italy and Poland in November 2019, with 300 consumers through face to face interviews, focussed on HeliCap^™ 26 Pro opening on Tetra Prisma^® Aseptic 1000 Square package.

Coca-Cola European Partners unveiled its new GB sustainable packaging strategy – setting out an ambition for its GB business unit to work with local and national partners to recover all its packaging so that more is recycled and none ends up as litter.

At present, only 70 % of the cans¹ and 57 %² of the plastic bottles used each year are recycled, CCEP believes these figures should be higher. Through its new GB sustainable packaging strategy, the company sets out the key actions it will take, and the areas where it will look to work with others, to improve the recovery and recycling of drinks packaging, and to reduce littering in Great Britain.

The new strategy is focused on three key areas:

1. Continuing to innovate to ensure its packaging is as sustainable as possible
   CCEP has built a strong track record of lightweighting, ensuring all its cans and bottles are 100 % recyclable, and using recycled materials. It now wants to build on its work, with plans to double the amount of recycled plastic in every one of its PET bottles over the next three years – from the current average of 25 % to 50 % by 2020. To achieve this ambitious target it will continue its long term partnership with Clean Tech, which operates Europe’s largest and most advanced plastic bottle reprocessing facility in Lincolnshire, supporting the circular economy in Great Britain and allowing recycled bottles to return to shop shelves as part of new packs in as little as six weeks.
2. Investing in consumer communication to promote recycling and encourage behaviour change
   As part of the new strategy, Coca-Cola will use the power of its brands to inspire more consumers to recycle. Later this month, the company will launch a multi-million pound communications campaign designed to inspire more people to recycle. At the heart of the campaign is an advert called Love Story, which will break on TV at the end of July and run across TV, cinema and digital channels. The advert features two love struck plastic bottles who are parted and then reunited as they are disposed of properly, recovered and then recycled into new bottles. The campaign will reach 35 million Britons by the end of this year. The company will also be putting a new recycling message on bottles this year and promoting recycling to six million people at festivals and events.
3. Championing reform of the UK recycling system to ensure more packaging is recovered and recycled
   The company will continue to work in partnership with others – including the Governments of Great Britain – to improve the current packaging recycling system. To support the growth of the circular economy in Great Britain, the company will champion well-designed new interventions that have the potential to increase packaging collection and recycling rates, including stronger recycling targets, deposit return schemes and extended producer responsibility.

In addition, as part of its commitment to support DEFRA’s new working group on voluntary and economic incentives to reduce littering, CCEP will seek to advance its own knowledge of how consumers are motivate by an incentive-based scheme by testing an on-the-go bottle collection and reward programme. This test will examine the behavioural impact of reward schemes and help inform any future national approaches to reducing litter and increasing collection and recycling rates. More details on these trials will be announced later this year.

¹ 70 per cent of cans recycled – Alupro.org.uk
² 57 per cent of plastic bottles recycled – Recoup UK Household Plastics Collection Survey 2016