This summer, Milo’s Tea Company, Inc., the family-owned and certified women-owned business behind America’s #1 selling refrigerated tea, is celebrating 80 years of bringing people together through its new “Tastes Like Memories” campaign, featuring celebrity chef, television personality, and bestselling cookbook author Carla Hall.

At the heart of the campaign is a new white paper report authored by clinical psychologist Dr. Jenny Taitz that synthesises decades of scientific research highlighting evidence that food and drink help create lasting memories, and that revisiting those memories can support wellbeing long after the original experience ends.

One of the report’s most compelling insights is that memories don’t have to be tied to life’s biggest occasions. “The research suggests that with mindful awareness, everyday experiences shared over food and drink can become lasting memories because they engage multiple senses and bring people together, creating meaningful connections that can spark joy and comfort for years to come,” explained Dr. Taitz.

Key findings from the report include:

• Everyday moments can become memory anchors. Experiences such as family dinners, summer cookouts, after-school conversations, and favourite beverages shared with loved ones often become some of our most meaningful memories.
• Food and drink help create lasting memories. Because they connect to our basic survival needs, engage multiple senses and often include bringing people together through shared experiences, food and beverages become especially powerful triggers of memory and nostalgia.
• Positive memories function like an emotional savings account. Research suggests revisiting meaningful memories can boost positive emotions, strengthen connection, reduce stress, enhance motivation and support wellbeing.

“As we celebrate 80 years of Milo’s, we’ve been reflecting on the role our products have played in people’s lives, not just at big celebrations, but in the everyday moments in between,” said Tricia Wallwork, Chair and Chief Executive Officer of Milo’s Tea Company. “My grandparents founded this company in 1946 with three simple ingredients and a belief that good food and drink bring people together. Eight decades later, that’s still what we do. This campaign is a reminder that those gatherings around the table, porch, or backyard, with the people we care about the most, are often the ones that stay with us longest.”

As part of the campaign, Carla Hall is sharing a collection of recipes, each paired with a personal story from Hall that highlights the role food and drink can play in creating meaningful connections and lasting memories.

“Every recipe has a story behind it,” added Carla Hall. “The dishes I chose to share for this campaign aren’t just foods I love – they’re connected to people, places, and moments that helped shape who I am. That’s what makes food so powerful. Long after the meal is over, the memories remain, and they’re often the memories we treasure most.”

Founded in Birmingham, Alabama, in 1946 by Milo and Bea Carlton, Milo’s has spent eight decades bringing families and communities together over fresh-brewed tea, lemonade and fruit punch made with high-quality ingredients and no added colours or preservatives.

The Tastes Like Memories campaign encourages consumers to slow down this summer to savour everyday moments and create the kinds of memories that can continue bringing joy, comfort, and connection for years to come. To learn more about the Tastes Like Memories campaign, explore Carla Hall’s recipes, and download the full report, visit drinkmilos.com/tasteslikememories.

PulPac continues to expand the possibilities of fiber-based packaging, now introducing a new generation of caps currently under development. The caps will be presented publicly for the first time at interpack 2026, demonstrating how fiber can move into one of the most widely used and technically demanding components in packaging.

Caps and closures represent a significant opportunity within packaging, used across a wide range of applications and industries. Building on years of experience in Dry Molded Fiber, PulPac is now advancing fiber-based alternatives in this category, targeting one of the most widely used plastic components in everyday packaging and a key segment in the transition toward more material-aligned packaging systems. The new caps are designed to meet the functional and consumer expectations typically associated with plastic alternatives, while moving toward a fiber-based solution.

Early tests indicate promising performance across several key parameters, including thread engagement, opening and closing functionality, sealing architectures, and overall tactile experience. The caps also enable a high level of design flexibility, including the ability to differentiate the inside and outside of the cap, opening new possibilities for both function and brand expression.

The development is carried out together with PA Consulting and in close dialogue with industry stakeholders including PulPac’s designated machine partner for this segment, Optima. It also builds on ongoing work within the Bottle Collective initiative, where complete fiber-based bottle systems, including closures, are being explored and evaluated as integrated solutions, with participation from several global brand owners and packaging players.

Early versions of the caps have already been produced and tested in real-life environments as part of ongoing bottle and packaging evaluations. These activities reflect a growing interest from across the value chain to explore fiber-based alternatives for closures, as part of wider transitions toward packaging systems with improved material alignment and circularity.

Visitors to interpack will be able to explore both Dry Molded Fiber solutions available today and developments that will shape the packaging systems of tomorrow. The caps will be showcased in both PulPac’s and Optima’s booths.