Döhler announces the expansion of its Paarl manufacturing facility, marking a significant advancement in its operations within the African market. By enhancing product availability and customising offerings, Döhler deepens its partnerships with local customers and positions itself at the forefront of the food, beverage and life science and nutrition industry in the region.

The expansion of Döhler South Africa’s plant in Paarl introduces new, state-of-the-art production lines for compounds and emulsions as well as powdered and liquid flavours. In addition, it substantially increases the company’s capability for processing bulk juice concentrate. From now on, customers will have direct access to the complete portfolio of compounds, which shows Döhler’s commitment to being at the forefront of the food, beverage and life science and nutrition industry in the region.

2024 promises to be a groundbreaking year for Döhler South Africa following notable achievements and the establishment of strategic partnerships in the last year. The Paarl plant expansion sets the stage for future advancements. The addition of cutting-edge production lines and state-of-the-art R&D labs will further strengthen Döhler’s ability to deliver high-quality products and product solutions directly to the African market.

The expansion of Döhler’s plant in Paarl was officially inaugurated in May with a ceremony attended by prominent industry figures, the Drakenstein Executive Mayor and the Consul General of the German Consulate, emphasizing Döhler’s commitment to deepen its engagement with the African food, beverage and life science and nutrition industry.

Link between happiness and hydration among Americans found in a survey^* on water consumption habits

While it’s no secret that hydration is essential for health, a new survey commissioned by True Lemon and conducted by OnePoll uncovered its impact on overall happiness for Americans. Among the 2,000 respondents, 46 % who drank the most water (10+ glasses a day) said they were very happy compared to only 22 % of those who drank the least water (1 – 3 glasses a day).

Those that drank the most water also reported finding happiness and appreciating the little things in their days. They also try to improve their mood and fuel their day by staying hydrated (36 %), eating enough to avoid getting “hangry” (31 %) and taking walks (30 %). In addition, 61 % percent of those who drank more than 10 glasses of water a day said they used water additives or drink mixes and powders like True Lemon, while 59 % of those who drank the least water said they did not.

“There are so many health benefits to drinking water, but 43 % of respondents reported that water ‘tastes boring’ posing it as one of the biggest challenges to increasing their intake. The number one problem we solve for our customers is that we help them drink more water. In fact, in a recent study with over 4,000 of our customers, 94 % said we helped them drink more water every day,” said Heidi Carney, Executive Vice President, Marketing at True Citrus. “Adding a packet of True Lemon to your water allows you to reap all the hydration benefits of drinking water by making it delicious.”

^*This random double-opt-in survey of 2,000 general population Americans was commissioned by True Lemon between Feb. 16 and Feb. 22, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).