Jumex announced that its functional hydration beverage, Hydrolit +Advance, has been recognised as a 2026 Product of the Year USA Award Winner in the Hydration category, as voted on by 40,000 American shoppers in the US in partnership with Kantar. Renowned as a globally established seal of approval, Product of the Year is the largest consumer-voted awards program centered around product innovation.

Jumex created Hydrolit +Advance to meet the growing consumer demand for a high-performance hydration beverage that goes beyond basic rehydration. Unlike many mainstream sports drinks, Hydrolit +Advance includes choline to support cognitive performance and mental focus. The enhanced formulation positions Hydrolit +Advance within the fast-growing functional hydration segment, offering retailers a differentiated option in a competitive set.

Hydrolit +Advance contains five essential ions, including sodium, calcium, potassium, magnesium, and zinc, to restore hydration balance, B Vitamins (B3, B6, B12) to support energy metabolism and overall wellness, and natural caffeine to provide clean, focused energy without a heavy crash. Available in four flavours, including Mango, Fruit Punch, Orange, and Berries, Hydrolit +Advance combines flavour-forward innovation with functional credibility. It is designed to replenish what the body loses through sweat, stress, and everyday activity, supporting active lifestyles, busy schedules, and daily hydration needs.

Grupo Jumex and AriZona Beverages Company, both leading brands in the beverage industry, announced the launch of Jumex Hard^®, a malt-based ‘Hard Nectar’ inspired by consumers’ growing trend of mixing Jumex^® fruit nectars with alcohol.

This launch represents a significant milestone as Grupo Jumex ventures into the alcoholic beverage category, expanding its product portfolio into new markets that align with the evolving preferences of its consumers. By branching into this new segment, Grupo Jumex stays true to its mission of offering innovative products to satisfy emerging moments of consumption.

Jumex Hard^® will be manufactured and distributed in the U.S. in collaboration with AriZona Beverages Company through its affiliates and distributor network. It will be available in four initial offerings using some of the Grupo Jumex most beloved fruits and fruit combinations: Mango, Guava, Strawberry, and Pineapple-Coconut. These have long been popular in Jumex® nectars line and bring the brand’s signature natural taste and authenticity into an exciting new category – allowing consumers to enjoy a refreshing twist on a familiar favorite.

“This launch reflects our commitment to offering products that combine fruits, authenticity, and the best quality, staying true to our brand’s heritage and values,” said Salvi Folch, CEO of Grupo Jumex. “We are thrilled to expand our partnership with AriZona Beverages Company and introduce an innovation like Jumex Hard^® to the market.”

Abid Rizvi, CEO of AriZona Beverages Company, expressed his excitement about the new product: “Our collaboration with Grupo Jumex has been incredibly productive over many years, and as AriZona expands further into the alcohol category, with successful launches of Arnold Palmer Spiked and AriZona Hard, we are excited to introduce Jumex Hard^®. This product combines the best of both brands – Grupo Jumex’s expertise in fruit and AriZona Beverages’ experience in the U.S. beverage market – to create something truly unique for consumers.”