Natalie’s Orchid Island Juice Company, part of the Perricone Farms family, announced the launch of its new Carrot Juice – a freshly handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings. The new carrot juice is now available in the US at all Wakefern/ShopRite locations across the Northeast and Mid-Atlantic.

Bottled in both 32 oz and 56 oz sizes, Natalie’s Carrot Juice is vegan, kosher, Non-GMO, and free from added sugars and artificial flavours. Crafted using a gourmet pasteurisation process, the juice preserves bright flavour and nutritional value while delivering the convenience and shelf stability trade partners and consumers expect.

“This launch is a direct result of listening to our retail partners and consumers,” said Ashley Sommer, VP of Marketing at Perricone Farms. “Customers told us they wanted a carrot juice with the ingredients and taste they trust from Natalie’s. Expanding beyond citrus into vegetable-forward offerings is a natural next step for the brand. And placing this product into Wakefern’s ShopRite doors makes it easy for shoppers to try and adopt it.”

Retail and foodservice buyers will find the product highly versatile: perfect for refreshing straight pours, mixer programs (mocktails and cocktails), and culinary applications ranging from glazes to soups and sauces. The juice’s clean profile also makes it an ideal ingredient for wellness programs and chef-driven menus that prioritize simple, traceable ingredients.

Natalie’s developed the carrot SKU in response to repeat retailer requests for a premium carrot juice that matches the brand’s high standards for sourcing and small-batch production. The new offering underscores the company’s strategic expansion into vegetable juices while maintaining the same farm-to-bottle care consumers expect.

Availability: Natalie’s 100 % Carrot Juice is currently available in the US at all Wakefern banners, including ShopRite, PriceRite, Brown, Village Supermarkets, Morton Williams and will appear in select additional grocery chains soon. The product is also available to purchase via natalies.com.

Perricone Farms, a premium craft juice company with deep roots in California’s citrus industry, announced its acquisition of Natalie’s Orchid Island Juice Company, an award-winning juice company based in Fort Pierce, Florida. The merger unites two of the highest quality and most trusted names in the juice industry, strengthens both brands, and enhances the ability to serve customers with excellence in quality and customer service in the US.

The combined company will be able to take advantage of bi-coastal production facilities, improve its delivery capabilities, expand product offerings, and leverage its additional scale to ensure juices reach customers with the same uncompromising quality they have come to know and love.

“We are excited to add Natalie’s to the Perricone Farms family. Natalie’s commitment to producing the highest quality products, combined with unmatched customer service, aligns with the core values we have been providing in the marketplace for years. Working together, we will be stronger and will be able to provide greater value to our customers,” said Bob Rovzar, CEO of Perricone Farms. “This exciting merger offers new opportunities for growth and expansion, including entrance into new markets, developing innovative products, and strengthening relationships with customers, suppliers, vendors, and partners. Together, Perricone Farms and Natalie’s are now better equipped to ensure the continued success and growth of both brands.”

Over the decades, Perricone Farms and Natalie’s Juices have become industry experts at procuring and producing the highest quality juices. By unifying these two entities, we strengthen our undisputed reputation for being the best premium juice provider in the food service and retail channel.

“The impressive growth that has driven the success behind the Natalie’s brand for the past 35 years has been built on the brand loyalty and relationships we have established with our customers and consumers. We are forever grateful for the opportunity to serve them with the nation’s best-tasting juice—not because it was our job, but because we loved doing it,” said Natalie’s CEO, Marygrace Sexton, who founded the award-winning juice company, named after her daughter, over 35 years ago.  “We are excited for the future and the opportunities this partnership will provide our cherished Natalie’s family. Natalie’s has been built to last and will be providing you with authentic juices on a world-wide scale for generations to come.”

With the foundations for both companies built on a shared vision and values that have existed for generations, the combined company will remain devoted to a legacy that has been rooted in tradition and a commitment to exceeding expectations in quality and customer service.