dsm-firmenich innovators in nutrition, health and beauty, announced a strategic partnership with Nous, an Italy-based start-up focused on next-generation functional food ingredients, to accelerate the global commercialisation of Koncentra. The novel botanical functional ingredient is designed for energy, focus and mood enhancement applications.
Developed following an extensive screening process of carefully selected botanicals, Koncentra is manufactured through a proprietary extraction technology that preserves the integrity and efficacy of its natural components. The result is a new approach to energy formulation, delivering sustained performance without the unwanted side effects often associated by consumers with traditional stimulants like caffeine, such as jitters, anxiety and energy crashes.
Building on dsm-firmenich’s recent investment in Nous through its ventures activities, the companies are now expanding their partnership. Through this collaboration, dsm-firmenich will support the further development, claims substantiation, and market validation of Koncentra, accelerating its path from clinical development to commercialisation as a science-backed, regulatory-compliant solution for the energy category.
Redefining energy for modern consumers
Energy remains a key concern for consumers globally, with around 68 % of them worldwide reporting that they worry about their energy levels in daily life.1 Due to this, energy has become one of the most prominent positioning platforms in functional beverages, with 44 % of claims globally linked to energy and 14 % to brain and nerve support.2 While caffeine still dominates the category, increasing awareness of its drawbacks is shifting consumer preferences toward more balanced, natural alternatives.
Koncentra responds to this need with a multi-functional, caffeine-free solution that supports energy, focus and mood, enabling brands to move beyond traditional stimulant-based approaches toward more holistic performance solutions.
A new standard for energy and mood solutions
Koncentra is produced via a sustainable and natural extraction process that preserves key bioactive compounds while ensuring consistency and scalability.
In addition to its functional benefits, Koncentra has been developed with formulation in mind. Its excellent solubility and low effective dose enable seamless integration into a wide range of food and beverage applications, with minimal impact on taste, colour or turbidity. This makes it a highly versatile solution for manufacturers in F&B looking to develop next-generation functional food and drinks.
Accelerating validation and commercialisation with dsm-firmenich
As part of the partnership, dsm-firmenich will support the design of clinical trials to substantiate claims related to energy and overall cognitive and physical performance. The collaboration will also strengthen regulatory positioning and claims development by leveraging dsm-firmenich’s deep consumer insights, application expertise, and regulatory knowledge to refine product concepts, validate compliant botanical solutions, and enhance market readiness for demanding customer applications.
1dsm-firmenich Global Consumer Health study, 2025 2Mintel GNPD
Industry-first commitment combines smartphone technology, global ingredient safety data and voluntary disclosure to help consumers make informed choices
America’s leading beverage companies – including The Coca-Cola Company, Keurig Dr Pepper and PepsiCo – announced the nationwide expansion of a shared digital ingredient transparency infrastructure designed to empower consumers with easy-to-understand information about the ingredients in their drinks so they can make the decisions that are right for them.
For more than 100 years, America’s beverage companies have been rooted in every American community, providing family-supporting jobs for the people who live in them, and accountable to them – not only in terms of economic impact, but through civic responsibility. As the nation marks 250 years of independence, America’s beverage industry is leaning into a tradition of helping to solve pressing public policy challenges by taking action.
This first-of-its-kind innovation allows consumers to directly scan product QR codes displayed on beverage cans and bottles and connect to GoodtoKnowFacts.org, a comprehensive database developed by American Beverage that provides factual, non-industry information about more than 140 beverage ingredients. The platform is designed to be a first stop for consumers who are calling for more easily accessible and clear information about the growing choices of beverages in the grocery aisle.
“Consumers want greater transparency and deserve to have confidence in the safety of their foods and beverages,” said American Beverage President and CEO Kevin Keane. “Transparency means more than simply listing ingredients – it means providing relevant context that helps people understand where specific ingredients are used, what function they serve and how regulators in different countries view them. By integrating Good to Know into QR codes, we’re making it easier than ever for consumers to have clear and reliable information right at their fingertips.”
Good to Know is powered exclusively by trusted sources. It is a compilation of publicly available safety from global food safety agencies. The site contains no industry research, no industry positions and no industry recommendations — only the published findings of the world’s leading independent food safety authorities. With a simple scan, users will be able to directly access complete ingredient safety assessments from the U.S. Food & Drug Administration (FDA), the European Food Safety Authority (EFSA) and Health Canada in one place, with assessments from the Joint FAO/WHO Expert Committee on Food Additives where needed.
America’s beverage companies began integrating Good to Know into product QR codes in the first quarter of 2026, and they’ve committed to achieving full or near-full market penetration across all beverage portfolios by the end of 2027.
The integration of global ingredient safety data into product QR codes is the latest action by the beverage industry to give consumers more choices and more information so that they can make informed decisions. Our other actions include: Twenty years of deliberate portfolio investment and product innovation that resulted in more than 400 zero-sugar brands – the majority of which are non-soda beverages including waters, teas, hydration drinks, sports drinks, protein beverages, prebiotics among others.
The first industry to voluntarily place easy-to-understand calorie counts prominently on the front of every bottle and can we sell.
Voluntarily removing full-calorie beverages from schools in 2006. Beverage calories in schools dropped by 94 %, helping to shape an entire generation’s consumption patterns.
To explore the ingredient database and learn more, visit: GoodtoKnowFacts.org.
Nutrient-dense berry, sea buckthorn, is gaining prominence in the food, beverages, and personal care industry, expanding from a niche ingredient to mainstream use across multiple categories. Driven by converging consumer demand for functional nutrition, ethical sourcing, and science-backed beauty, sea buckthorn with its rare omega-7, high vitamin C, and rich antioxidant profile is increasingly the powerhouse ingredient that brands are turning to, according to GlobalData, a leading intelligence and productivity platform.
The shift is substantiated by GlobalData’s 2026 Q1 consumer survey1, in which 80 % of global consumers value natural claims when making purchase decisions, while organic and plant-based features follow closely at about 67 % and 59 %, respectively.
The berry offers a tart, citrus-like profile and supports immunity, skin health, gut health, and antioxidant protection. Long used as a botanical ingredient in traditional Himalayan and Eurasian cuisines, it is now finding its way into snacks, beverages, and cosmetics & toiletries on retail shelves worldwide.
GlobalData’s latest report “Ingredient Insights: Sea Buckthorn,” examines the ingredient’s expanding footprint across snacks, non-alcoholic and alcoholic beverages, and cosmetics & toiletries, mapping the consumer trends and commercial opportunities available to brands.
From ancient remedy to conscious snacking staple
Consumer appetite for ingredients that deliver genuine nutritional value without synthetic additives is reshaping the snacks category, and sea buckthorn is emerging as one of its most compelling answers.
Rooted in the ethical consumption trend, sea buckthorn’s zero-waste cultivation, certified origin, and vegan credentials are a commercially significant differentiator for brands targeting younger, high-spending consumers. GlobalData’s 2025 Q3 global consumer survey2 shows that an average of 67.5 % of Millennials and Generation Z actively look for ethical or environmentally friendly products, while it tapers down to 54 % among Boomers.
Shagun Sachdeva, Practice Head, Consumer and Foodservice at GlobalData, comments: “Sea buckthorn’s transition into mainstream snacking is not accidental; it reflects an alignment between what the ingredient offers and what today’s consumer is actively seeking. Clean sourcing, functional nutrition, and a compelling origin story are now required by ingredients looking to move from niche to shelf.”
Ingredient versatility fuels beverage innovation
Sea buckthorn is rapidly becoming a versatile staple across the beverage industry. Non-alcoholic applications utilise the berry in functional, health-focused cold-pressed juices, fermented drinks, fruit-infused teas, energy drinks, hydration water and more, while alcoholic variations see it paired with hops in beers or in cocktails with craft gins or as a flavoured aperitif.
According to GlobalData 2026 Q1 global consumer survey1, 23.3 % of consumers choose unusual flavours when buying alcoholic drinks, while 15.3 % like to try new and trendy flavours.
Sachdeva explains: “Consumers are no longer willing to trade off health and taste, and sea buckthorn delivers both. What makes it more exciting in beverages is its ability to travel across consumer need states without losing credibility. It works for the athlete, the wellness seeker, the ethical buyer, and the premium drinker. That kind of versatility and cross-demographic relevance elevates sea buckthorn from a temporary trend to an ingredient with long term commercial potential.”
Hero-botanical with science-backed healthy skin claims
The third defining category where sea buckthorn is moving into the mainstream is personal care. As consumers remain concerned about the impact of chemicals on their health and appearance, beauty brands are actively transitioning this superberry from niche wellness into everyday beauty routines. While facial care remains the category anchor, its reach is expanding into sun care, body, lip care and intimate wash as formulators integrate oils, extracts, and pulps across varied product types to secure unique positioning in both mass and premium markets.
According to GlobalData 2025 Q1 global consumer survey3, about 65 % of consumers remain extremely/very concerned about the impact of chemicals on their health and appearance. The same survey highlights a strong multi-generational anxiety, with 39 % of Boomers, 52 % of Gen Y and 88 % of Millennials feeling extremely/very concerned about the impact of chemicals on their health and appearance.
Sachdeva concludes: “Driven by informed, high-spending ageing consumers, sea buckthorn is cementing its place in mainstream clean beauty. Forward-thinking brands are capturing this durable demand by going beyond traditional skincare and expanding into holistic wellness, ranging from post-procedure recovery to ingestible nutricosmetics and gut-skin health innovations.
This dual-benefit profile as an antioxidant-rich superfood and an advanced cellular repair agent establishes sea buckthorn as a premium, recession-resilient asset across the global functional nutrition and personal care industries.”
1GlobalData’s 2026 Q1 global consumer survey, 22,900 respondents across 44 countries 2GlobalData’s 2025 Q3 global consumer survey, 22,203 respondents across 42 countries 3GlobalData’s 2025 Q1 global consumer survey, 22,090 respondents across 42 countries
Sponsored Post: Fruit purées are rapidly gaining importance in beverage development – as a natural, versatile and high-quality base. VOG Products demonstrates how a broad portfolio and tailored solutions open up new opportunities for beverage manufacturers and industry players.
Beyond purées, VOG Products also develops additional base products for the beverage industry. (Photo: VOG Products)
The beverage market is evolving: consumers are increasingly focused on natural ingredients and authentic taste. Fruit purées meet these expectations perfectly and are therefore becoming a core component of new drinks across the wellness, convenience and premium segments.
As clean-label ingredients, purées contribute not only colour and flavour, but also texture and nutritional value. There is particularly strong demand for natural, fruit-based raw materials that remain true to their origin and unadulterated in character. This is exactly where VOG Products comes in, offering a wide range of apple, pear, kiwi, apricot and peach purées – single-variety, blended or individually developed.
A portfolio that enables diversity – conventional and organic
Fruit purées from VOG Products stand for a comprehensive, one-stop portfolio. Whether classic single-fruit purées, well-balanced blends or customer-specific formulations, the possibilities are virtually unlimited. Many variants are also available in organic quality – a decisive advantage for brands that rely on certified organic raw materials.
Tailor-made solutions are an integral part of the offering: from product development and technical implementation to sensory fine-tuning, VOG Products supports customers at every stage of the product creation process.
Applications: From smoothies to cider – purées set new impulses
Purées can be used across a wide range of beverage categories, enabling sensory differentiation, premium formulations and creative innovation:
Beyond purées, VOG Products also develops additional base products for the beverage industry – including cider bases for cider and fruit sparkling wines, as well as compounds, i.e. fruit blends that serve as the foundation for new beverage concepts.
Benefits for brands and private label
Production takes place on state-of-the-art processing lines, ensuring maximum product safety, consistent quality and high efficiency. VOG Products’ New Product Development (NPD) services combine technical expertise with creative product development – ideal for companies looking to realise new flavours, blends or customised applications.
VOG Products offers:
Individual recipes and customer-specific blends
High technical expertise and development support
Solutions for both branded manufacturers and private label customers
The fruit is sourced from a controlled and certified supply chain – largely from South Tyrol and Trentino, as well as the wider northern Italian region. The producer organisation is supplied by member cooperatives representing around 6,000 family-owned farms, many of which have been growing apples for generations. This origin ensures:
Consistent quality throughout the year
High supply reliability
Transparency and full traceability
As an internationally experienced processing specialist with long-standing customer relationships, VOG Products stands for reliability, partnership and innovative strength – a solid foundation for companies aiming to develop future-ready beverages based on natural ingredients.
The global fruit powders market is projected to grow from USD 3.4 billion in 2026 to USD 7.1 billion by 2036, expanding at a CAGR of 7.6 % during the forecast period. According to Future Market Insights (FMI), rising demand for shelf-stable fruit ingredients, clean-label formulations, and functional food applications is significantly transforming the global fruit powder industry.
As beverage manufacturers, supplement brands, and food processors seek efficient alternatives to liquid fruit inputs, fruit powders are increasingly being integrated into beverages, dietary supplements, bakery products, dairy applications, sports nutrition, and functional foods. Manufacturers are investing in advanced drying technologies, customised blends, and application-specific formulations to improve solubility, flavour retention, and batch consistency across commercial food systems.
An FMI analyst notes: “Fruit powders are moving beyond basic flavour inclusion toward performance-led ingredient selection. Buyers increasingly prioritise drying methods, formulation compatibility, and processing stability as powders become central to beverage, nutrition, and functional food innovation.”
Market Drivers and Strategic Shifts
The market’s expansion is being driven by increasing use of fruit powders in beverages, supplements, bakery products, and functional nutrition systems where storage stability and easier handling are critical.
Manufacturers are also focusing on advanced spray-drying and freeze-drying technologies to enhance flavor retention, texture performance, and commercial-scale blending efficiency.
Key growth drivers include:
Rising demand for shelf-stable fruit ingredients in beverages and nutrition products
Growing use of fruit powders in dietary supplements and functional foods
Increasing preference for clean-label and natural ingredient positioning
Expansion of customized blends for application-specific performance
Rising adoption of spray-dried powders in cost-sensitive industrial food production
However, the market also faces challenges including ingredient qualification complexity, variability in batch consistency, moisture-management issues, and performance differences across drying technologies and applications.
Segment and regional insights
Spray-dried powders are expected to dominate the market with a 30 % share in 2026, supported by broad compatibility with beverage, bakery, and dairy manufacturing systems.
Meanwhile, beverages are projected to remain the leading application segment, accounting for 28 % market share due to growing demand for powdered drink mixes, flavoured waters, smoothie bases, and nutrition beverages.
B2B channels are expected to lead distribution with a 26 % market share because ingredient buyers continue to rely on technical validation, documentation support, and repeat supply agreements.
Regionally:
Asia Pacific remains the fastest-growing region driven by expanding packaged food and beverage processing industries
North America benefits from strong clean-label and functional nutrition demand
Europe continues to see steady adoption across bakery, supplement, and premium food applications
Countries such as India, China, the United States, Brazil, Germany, the United Kingdom, and Japan are leading growth and formulation innovation across the sector.
Competitive landscape
The market remains fragmented, with global ingredient suppliers and specialty processors competing through drying expertise, formulation support, sourcing consistency, and application-specific customisation.
Key players include: Döhler, Kanegrade, Batory Foods, Givaudan, FutureCeuticals, Van Drunen Farms, and Paradise Fruits.
Competitive strategies are increasingly focused on:
Development of customised fruit powder blends for industrial applications
Expansion of freeze-dried and premium sensory-retention product portfolios
Investment in organic and clean-label ingredient positioning
Strengthening technical support for beverage and nutrition formulators
Enhancing sourcing stability and repeat batch consistency
Building on its success across the Baltic countries, Germany, and Finland, Chill Spritz announced its launch in the UK market. At the heart of the product is Ashwagandha (500 mg), a botanical ingredient widely used in traditional practices, known for:
reducing stress,
enhancing mental clarity, and
promoting relaxation.
Chill Spritz stands out from traditional soft drinks as a functional, alcohol-free beverage with a distinctive position in the growing wellness and mindful drinking category. With increasing consumer interest in balance and lifestyle-led choices, the brand taps into a strong cultural shift, particularly among Gen Z and Millennials, many of whom are reducing alcohol consumption.
Chill Spritz is a great-tasting sparkling drink crafted with zero calories, zero alcohol, and zero sugar, vegan and caffeine-free appealing to health-conscious consumers. Available in four flavours: Green Apple, Dark Peach, Citrus Root and Raspberry Thorne.
The brand’s attractive, contemporary design reinforces its modern positioning. Bold shelf presence and clean aesthetics make it visually impactful in cafés, co-working spaces, hotels, wellness studios and forward-thinking hospitality venues. Its design language speaks to younger, experience-driven consumers who prioritise wellbeing, authenticity and intentional living.
Designed for convenience, Chill Spritz is a ready-to-drink sparkling beverage suitable for a wide range of occasions, from hospitality venues to on-the-go consumption. Produced in Sweden, it reflects high-quality manufacturing standards and is already available across multiple European markets and online channels.
As functional beverages continue to gain traction across the UK and Europe, Chill Spritz offers a forward-looking proposition for retailers and hospitality operators seeking to meet the needs of mindful drinkers with a premium, design-led and purpose-driven soft drink.
Qura Creatine, a challenger ingredient brand offering a unique combination of ultra-purity, solubility and transparency, is promising a “long overdue” alternative in the market for premium creatine monohydrate.
As well as rapidly growing, the global creatine supplements market is diversifying. In addition to traditional benefits for performance, creatine consumers are now targeting areas like brain health, cognition and women’s health, and seeking modern product formats.
But despite its increasingly broad customer base, the B2B market for premium creatine is currently dominated by a single player. For many years brands and formulators seeking high-purity creatine monohydrate backed by comprehensive documentation had to rely on a well known German supplier.
The launch of Qura Creatine, a next generation creatine monohydrate, is set to disrupt this status quo. It promises not just a credible alternative to the current market leader, reducing risks resulting from supply shortages, but also a step change in the category.
Designed for brands seeking to exceed consumer expectations and offer innovative new formats, Qura Creatine is built on three pillars:
Ultra-purity: Qura Creatine offers the highest purity currently available on the market (>99.95 % as supported by independent verification).
Transparency: Each batch is fully traceable and independently tested in the EU and USA to support safety, provide anti-doping assurance, and meet global regulatory requirements.
Solubility: Modern creatine delivery systems like stick packs and beverages require high solubility. Unlike traditional creatine monohydrate products, Qura Creatine is specially engineered for excellent solubility and rapid dispersion.
Michael Hekking, Co-Founder of Qura Creatine, said: “With demand for high-quality creatine rocketing and consumers crying out for innovative new products, it’s unsustainable for the market to be a near-monopoly. Qura Creatine will introduce long overdue choice in a segment that has been static for too long, reducing the risk of supply being unable to keep up with demand. But more than that, its combination of purity, effortless solubility, transparency and independent verification represents an evolutionary leap forward in the category. We’re going to redefine what ‘premium creatine’ truly means.”
Qura Creatine is carefully designed to meet the parameters required for modern manufacturing. In controlled internal testing (available to view at https://tinyurl.com/yx7urvy4) it has demonstrated faster dispersion than a leading premium creatine. Grit and bitter aftertaste have been eliminated, and its mesh size makes it ideal for multiple formats, including sachets as well as tablets and capsules.
Michael Hekking, Co-Founder of Qura Creatine, added: “In today’s creatine monohydrate market, where consumers want greater choice and brands are moving towards new formats, purity alone is not enough. The future of the category has to be about innovation and demonstrable utility: we’re focusing on how creatine actually performs. As well as offering formulators the quality, scientific substantiation and transparency they now expect, Qura Creatine is specially engineered for the next generation of creatine formats.”
Qura Creatine is produced and co-packed in FSSC 22000 and IFS-certified facilities, and is vegan, kosher and halal-compliant. It will be showcased at Vitafoods Europe in Barcelona.
Arla Foods Ingredients has launched a new ready-to-stir beta-lactoglobulin (BLG) solution to improve convenience and acceptability for patients needing protein-enriched medical nutrition.
Up to 50 % of hospital patients suffer from malnutrition, which is associated with longer hospital stays, poor quality of life, increased mortality and higher healthcare costs.1 Yet motivating patients with reduced appetites to consume sufficient protein through oral nutrition supplements is a challenge. Global surveys have shown that half fail to comply with their medical nutrition plans, with product taste and texture highlighted as opportunities for improvement.2
The medical nutrition market is dominated by highly standardised, milky ready-to-drink (RTD) and powder applications. These are typically formulated with neutral pH ingredients, which patients can find heavy and unrefreshing, while juice-style options are limited to RTDs. Patients and healthcare professionals alike are seeking a wider choice of flexible, convenient and appetising formats that can be easily mixed with everyday foods and drinks.3
Arla Foods Ingredients’ new Lacprodan® BLG-100 Acidic whey protein for ready-to-stir powder applications provides 10 g of high-quality protein per 100ml serving. Due to its superior solubility, it offers excellent functionality for technically challenging, ready-to-stir powder applications that can be mixed with a spoon as well as shaken. Delivering a great, refreshing taste with no bitterness, low astringency and low viscosity without gelling, it dissolves in just 30 seconds in warm or cold applications without clumping.
Lacprodan® BLG-100 Acidic can be used in both nutritionally complete and incomplete applications, including refreshing juice-style and milky options. The flexible powder format enables easier dosage of the recommended daily medical nutrition prescription, with the final volume adjustable by varying the amount of water added.
Offering outstanding purity and a superior amino acid profile, it is high in all nine essential amino acids and rich in leucine, which stimulates muscle protein synthesis, as indicated by scientific studies.4,5,6 This makes it ideal for patients with reduced appetites, and supports those at increased risk of losing muscle mass.
Mads Dyrvig, Head of Sales Development, Specialised Nutrition at Arla Foods Ingredients, said: “Too many hospital patients lack the nutrition to support their recovery from illness. Yet the conventional milky taste and heavy texture of many medical nutrition products can inhibit compliance, with patients often looking for a wider variety of formats. Lacprodan® BLG-100 Acidic creates new opportunities for appealing foods and beverages for special medical purposes, enabling nourishing, varied and convenient options for reduced appetites. Delivering pleasant taste and mouthfeel, it offers exceptional functionality and versatility, enabling higher-quality protein and more variety for patients.”
To showcase the potential of Lacprodan® BLG-100 Acidic, Arla Foods Ingredients has created two convenient, ready-to-stir powder application concepts. For nutritionally incomplete products, its ready-to-stir juice-style medical drink represents a unique market opportunity, with no comparable solutions currently available. Meanwhile, a complete milky RTD beverage offers patients a refreshing alternative to existing milky options.
Both concepts can also be mixed into a range of foods and beverages, including milk, porridge, and soup, to conveniently boost protein intake at any time of day.
1World Health Organization, Regional Office for Europe, “Disease-related malnutrition: a time for action”, 2023. https://www.who.int/europe/publications/i/item/WHO-EURO-2023-8931-48703-723 92 2FMCG Gurus’ Medical Nutrition Insights database, Brazil, China, France, Germany, Indonesia, Italy, Japan, South Korea, Spain, UK, US, Vietnam, 2023; Qualitative study on medical nutrition, Lindberg International, China, Germany, UK, US, 2024 3FMCG Gurus’ Medical Nutrition Insights database, Brazil, China, France, Germany, Indonesia, Italy, Japan, South Korea, Spain, UK, US, Vietnam, 2023; Qualitative study on medical nutrition, Lindberg International, China, Germany, UK, US, 2024 4Anthony JC, Anthony TG, Kimball SR, Jefferson LS. Signaling Pathways Involved in Translational Control of ProteinSynthesis in Skeletal Muscle by Leucine. Journal of Nutrition. 2001;131(3):856S‑860S. 5Holowaty MNH, Lees MJ, Abou Sawan S, et al. Leucine ingestion promotes mTOR translocation to the periphery and enhances RPS6 phosphorylation in human skeletal muscle. Amino Acids. 2023;55:253–261. 6Churchward-Venne et al. Supplementation of a suboptimal protein dose with leucine or essential amino acids: effects on myofibrillar protein synthesis at rest and following resistance exercise in men. J Physiol. 2012 Mar 25;590(Pt 11):2751–2765. doi: 10.1113/jphysiol.2012.228833).
ADM, a global leader in innovative solutions from nature, announced that Fibersol®, a premier line of soluble prebiotic fibers, has received approval from the Therapeutic Goods Administration (TGA), part of the Australian Department of Health, for use as an active ingredient in biologicals, listed medicines, and prescription medicines. The approval expands Fibersol®’s role beyond conventional food and beverage applications into dietary supplements and other regulated health product categories.
“Securing TGA approval for Fibersol® marks a significant development for ADM,” said Helen Hu, president of health & wellness APAC at ADM. “It allows our customers to highlight Fibersol®’s clinically supported health benefits on packaging, providing clear value in a category where consumer trust is essential. In today’s dynamic health and wellness market, regulatory approvals are more than a requirement; they are a mark of credibility. With this approval, ADM continues to deliver science-backed solutions that give brands a competitive edge and consumers greater confidence in their choices.”
Backed by more than 100 scientific publications, Fibersol® has been extensively researched, demonstrating its potential across a wide range of health indications. Clinically documented results show that Fibersol®:
Promotes the growth of beneficial gut bacteria1,2
Supports a healthy gut microbiota and overall digestive health1,2
Nourishes intestinal flora and maintains a balanced intestinal environment2
May delay hunger and support normal production of GLP-1 and peptide yy3
Consumption of Fibersol-2™ is associated with a reduction in the uptake of sugars from dietary carbohydrates and in the absorption of dietary triglycerides4,5
In addition to its clinically supported benefits, Fibersol® is well-tolerated and versatile6, with stability observed under heat, acid, shear, and freeze/thaw conditions. Its neutral taste profile makes it easy to incorporate across foods, beverages, and dietary supplements, enabling brands to deliver enjoyable, gut- friendly products without compromising on taste or texture.
The prebiotics market in Australia is projected to grow at a CAGR of 17.6 % between 2024 and 20307, driven by rising consumer focus on digestive health. Nearly 40 % of Australian consumers have taken steps to improve their digestive health in the past year, of which more than one-third (39 %) are choosing supplements and vitamins to support this goal8, highlighting a shift toward targeted, science-backed solutions.
This growing interest in digestive health aligns with the expanding role of prebiotic fibers in supplements and functional products. ADM’s latest approval adds to its portfolio of TGA-recognised ingredients, following DE111™ in 2024, and underscores Fibersol®’s strong clinical foundation.
1Fahey, GC. J. Nutr., 130, 1267-1273 2Burns A. (2018). Nutrition Research, 60, 33-42 3Ye, Z. (2015). Nutritional Research, 35, 393-400 4Yuasa, M. et al. (2004). Jpn Innov Food Ingred Res, 7:83-93 5Tanaka, T. et al. (2011), Jpn Pharmocol Ther., 339: 813-821 Randomized double-blind crossover study (73 subjects) on carbonated beverage with 5g resistant maltodextrin taken with high fat meal (42 g fat) showed significantly lower postprandial serum triglycerides compared to placebo 6Kishimoto, Y., et al. (2013) J. Nutr. Sci. Vitaminol (Tokyo) 59(4):352-7 7Grand View Research, Australia Prebiotics Market Size & Outlook, 2023-2030 8ADM Outside Voice Lifestyle Survey 2025
Oobli, the first and only commercial-scale sweet protein technology platform known for its healthy sugar alternatives, announced that it has received a “no questions” letter from the U.S. Food & Drug Administration (FDA), confirming that brazzein-54, a sweet-tasting protein naturally occurring in the oubli fruit, is Generally Recognised as Safe (GRAS) for use as a sweetener in food and beverages. brazzein-54 joins brazzein-53 and monellin as the third protein on the Oobli platform to gain FDA GRAS status.
As a nature-identical sweet protein platform, Oobli is dedicated to providing a complete suite of plant-derived sweet proteins. Brazzein-54 further expands Oobli’s platform, offering an additional option for food and beverage partners seeking healthier, sugar-free solutions.
“Oobli is changing the future of sweetness through the use of sweet proteins as a replacement for traditional cane sugar and other alternative sweeteners like aspartame, sucralose, stevia and erythritol,” said Jason Ryder, Oobli Founder & CTO and Adjunct Professor of Chemical and Biomolecular Engineering at University of California, Berkeley. “The oubli fruit sweet protein is one of several sweet proteins that is derived from fruits primarily found in West Africa and other equatorial environments. Sweet proteins are a class of proteins that deliver a sugar-like sweetness but don’t affect blood sugar, insulin, or the gut microbiome.”
Oobli is the first company to receive a “no questions” letter from the FDA for use of the oubli fruit sweet protein as a food ingredient. The company’s brand name and sweet protein platform, Oobli, was inspired by West African villagers who originally described the fruit as “so sweet it makes children forget their mother’s milk.”
“The ‘no questions’ letter from the FDA is further testament to the strong potential that sweet proteins have to disrupt our global dependence on sugar and alternative sweeteners,” said Ali Wing, CEO of Oobli. “The oubli fruit sweet protein can be safely used in a wide range of foods with support from the scientific community and the FDA. It can replace 70 % or more of sugar in products such as sodas, teas, baked goods, and more, making the opportunities to reduce our sugar consumption virtually endless.”
Prinova has launched its clinically supported pre-workout ingredient CitraPeak® in Europe.
The unique product is the first 100 % soluble form of hesperidin – a flavonoid that occurs naturally in citrus fruits. Its vasodilatory and pump effects make it ideal for pre-work-out applications.
In CitraPeak®, hesperidin is bonded to tapioca starch, making it 100,000 times more soluble and 347 times more bioavailable than standard hesperidin, allowing rapid activation.
The benefits of CitraPeak® are supported by a range of published clinical studies. They include:
Increase in physical output: Research shows that CitraPeak® helps increase, energy and physical output
Rapid release: Over 100,000 times more soluble1 and 347 times more bioavailable than standard hesperidin, CitraPeak® activates in just 30 minutes.2
Increase in thermogenic effect: In a cold condition test, surface temperatures were 5.4 °F higher among a CitraPeak® group than a control, with users reporting increased sweating at room temperature.3
Nitric oxide pump effect: CitraPeak® is broken down in the body into hesperetin (of which hesperidin is a glycoside), which has been linked to increased release of nitric oxide4 and related pump effects.
Increase in blood flow: In another clinical study, CitraPeak® was found to increase blood flow by 18 % compared to a control.5
Ongoing research is also exploring the product’s benefits in areas like V̇O2 max, recovery, mood and cognitive performance.
James Street, Global Marketing Director at Prinova, said: “CitraPeak® is a one-of-a-kind ingredient for pre-workout applications. It offers all the clinically proven benefits of standard hesperidin – like increase in thermogenic effect and release of nitric oxide. However, for the first time it delivers them in a completely soluble form, so that the vasodilatory and pump effects of hesperidin are noticeable extremely rapidly. CitraPeak® is a game-changing pre-workout ingredient, and we’re delighted that its benefits are now available to active consumers in Europe.”
Sourced from citrus peels, CitraPeak® is clean, near colourless, near tasteless and odourless.
1H Mitsuzumi et al. Glucosyl Hesperidin Lowers Serum Triglyceride Level in the Rats Fed a High-Fat Diet through the Reduction of Hepatic Triglyceride and Cholesteryl Ester. Japanese Pharmacology & Therapeutics 39(8): 727-740 (2011) 2M Yamada et al. Bioavailability of Glucosyl Hesperidin in Rats. Bioscience Biotechnology and Biochemistry 70(6): 1386-1394 (2006) 3K. Yoshitani et al. Effect of a-Glucosylhesperidin on Poor Circulation in Women. Journal of Nutritional Science and Vitaminology 61: 233-239 (2008) 4L Liu et al. Distinct Effects of Naringenin and Hesperetin on Nitric Oxide Production from Endothelial Cells. Journal of Agricultural and Food Chemistry 56: 824-829 (2008) 5S. Endo. Dietary Glucosyl Hesperidin Improves Blood Flow, Skin Color and Skin Conditions. The Society for the Study of Hesperidin (2015)
Consumers today lead more demanding lifestyles that drain their energy levels, fueling the need to relax and rejuvenate. As a result, they are proactive in seeking products that can support mental wellbeing. Brands are, therefore, working to develop ingredients that can ease stress and improve mental health, says GlobalData, a leading data and analytics company.
Meenakshi Haran, Lead Consumer Analyst at GlobalData, comments: “The incidence of poor mental wellbeing is at its highest today with consumers generally feeling more stressed and anxious as they deal with challenging economic and social conditions. Indeed, mental wellbeing is a major concern (extremely/quite concerned) for American consumers as attested by 50 % of respondents in a recent GlobalData survey*”
Conscious of the negative health implications of an imbalanced lifestyle, many concerned consumers are paying greater attention to their emotional wellbeing and quality of life. Ingredient manufacturers have taken notice of this growing consumer pursuit of food and beverages that can help them relax and rejuvenate. In March 2024, Caldic North America announced its collaboration with Celesta Company to expand Caldic’s portfolio with Celesta’s proprietary ingredient blends and technologies, including SlumberMor and RnRMor, designed to improve sleep, mood, and relaxation. These innovative offerings are touted to help with functional innovations in the food and beverage industry.
Haran continues: “Millennials and Generation Y (58 % each) are the most concerned about their mental wellbeing, compared with other generations in the current situation*. This trend is driven by health-conscious consumers who are concerned about the impact of diet on mental health.”
Haran concludes: “This high concern motivates consumers to improve diets, carefully consider what ingredients are inside food & drinks, and seek lifestyle changes. Novonesis, a joint venture between Chr. Hansen and Novozymes unveiled a new ingredient, the MindAble 1714 probiotic designed to manage stress, targeted at the food industry. Food & beverage brands should consider launching products using innovative ingredients to align with consumers expectations.”
*GlobalData 2024 Q1 Consumer Hot Topics Survey – US, published in March 2024, 500 respondents
MycoTechnology, a trailblazer in the field of mushroom research and ingredient innovation, has announced the landmark discovery of a natural sweet protein derived from honey truffle.
This first-of-its-kind discovery paves the way for the launch of honey truffle sweetener, a potentially game-changing alternative to sugar and artificial sweeteners that could reduce global sugar consumption and build towards a healthier future.
This breakthrough is the culmination of MycoTechnology’s extensive efforts to investigate the highly sought-after truffle and uncover the source of its sweet taste. The honey truffle has been consumed for centuries and valued for its uniquely delicious properties. In identifying and isolating the sweet protein, MycoTechnology continues to leverage its advanced technology to harness the versatility of fungi and address new food system challenges.
“Our honey truffle sweetener is derived from a protein, which brings an unprecedented level of excitement as proteins are widely recognised as the future of sweeteners,” said Alan Hahn, CEO of MycoTechnology. “This breakthrough ushers in a new era of clean label sweeteners, revolutionising the way we create foods and beverages without relying on traditional sugar or artificial sweeteners.”
A significant development in the sweetener sector, the news is already sparking enthusiasm, with several commercial partners expressing their interest in new collaborations. MycoTechnology is developing a proprietary platform designed to scale production, minimise manufacturing costs, and optimise yield. The result is a clean, intense natural sweetness with an expected cost-in-use competitive with sugar, and absence of aftertaste.
Givaudan, a global leader in taste and wellbeing, and Manus Bio, a leading biomanufacturer of natural products, announced the launch of BioNootkatone, a breakthrough ingredient that answers market demand for sustainable, natural, clean-label citrus flavour without the cost and supply volatility of traditional citrus extracts. In addition to these benefits, BioNootkatone offers a refreshing, natural citrus taste that can be used in a variety of food and beverages.
BioNootkatone is the result of Givaudan’s analytical, flavour, and processing expertise combined with the successful application of Manus Bio’s BioAssemblyLine™ Cell Factory engineering platform. BioNootkatone uses a non-GMO sugar source as the starting material and is made without using any citrus ingredients. It is the most cost-effective and sustainable natural nootkatone available on the market.
With a proprietary biomanufacturing and downstream process, Manus Bio and Givaudan are able to deliver a consistent high-quality product. Further, BioNootkatone is less impactful for climate change than nootkatone derived from citrus, because it is a comparatively lower greenhouse gas (GHG) emission ingredient. The development is an example of both Manus Bio’s and Givaudan’s strong commitment to sustainability and their purpose-driven innovation.
Nootkatone is a widely used ingredient in many citrus flavours and products around the world. Givaudan’s BioNootkatone has a superior taste profile and offers signature woody, citrus, and peely notes, without any of the off-notes often found in other nootkatones currently available on the market.
BioNootkatone will become an important component of Givaudan’s expansive Taste product portfolio, supporting its strategy to enable the co-creation of food experiences for consumers. As such, Givaudan is exclusively commercialising BioNootkatone globally with Manus Bio retaining all manufacturing rights.
The companies plan to continue their partnership, deploying Manus Bio’s powerful BioAssemblyLine™ Cell Factory engineering platform to bring other natural and sustainable ingredients to market.
Fi Europe & Ni 2019: the most successful edition of the world’s leading trade show in France to date
With an enormous thematic and geographical scope – exhibitors from 74 countries and visitors from 173 countries – Fi Europe & Ni once again proved that it is the trusted and chosen meeting place for the international food and beverage industry. The three-day event attracted almost 25.000 visitors at the beginning of December – despite the all-out strike on the third day of the show.
In the 33rd year of Fi Europe & Ni, 1,700 exhibitors presented more than 15,000 ingredients and a wide range of related services – from processing and packaging technology to contract manufacturing. To provide a platform for the growing globalisation of the industry, Fi Europe & Ni this year welcomed 26 country pavilions, including six new ones for suppliers from Japan, India, Georgia, Nigeria, Sri Lanka and Peru. For the next event in Frankfurt, 84 per cent of the available exhibition space has already been booked. This high number of stand reservations for 2020 is once again a proof that Fi Europe & Ni remains a successful and respected business platform for exhibitors.
With 24.415 attendees, this edition of Fi Europe & Ni was the most successful one in France so far. Recent analyses show that mainly representatives of sales, procurement and purchasing, general management and R&D attended the show at Parc des Expositions Paris Nord, Villepinte. 33 per cent of the visitors were managers at C-level or higher, and 71 per cent had budget responsibility.
Rüdiger Schock, Director, Innovation Acceleration EMEA at Ingredion, commented: “We have been exhibiting our innovative ingredient portfolio at Fi Europe & Ni for more than 20 years, and we will definitely be back. 2019 was another very successful fair for us. It was a great opportunity to meet with customers old and new to discuss global key trends such as clean label, protein enrichment, sugar reduction and plant-based ingredients, and the solutions we have to support them.”
Continuous development
Since its launch in 1986, the event has always had its finger on the industry pulse and has continually expanded. First, Ni (Natural ingredients) joined the exhibition and has established itself as a forum for future-oriented natural ingredients. In addition, an extensive conference and educational programme has been added and this year attracted more than 300 delegates, offering in-depth insights into key trends such as “Healthy & Functional”, “Plant-derived Ingredients”, “Clean Label” and “Reduction & Reformulation”. The Future of Nutrition Summit on the day before the fair proved highly successful, attracting more than 100 participants and showcasing outstanding and game-changing innovations, with a focus on sustainable food systems and new food technologies.
Firmenich’s Global Director Marketing and Communication Ingredients, Virginie Gervason, stated: “As we are involved in flavour ingredients and flavour solutions, Fi Europe & Ni is the best place for us to showcase our innovations and insights, and demonstrate the best use of these solutions. It’s a good opportunity to show the versatility of Firmenich, and how our ingredients embody our purpose ‘For Good Naturally’.”
Within the Expo FoodTec, which was added to the Fi Europe & Ni line-up to mirror the interplay between ingredients and technology, the Expo FoodTec Content Hub presented valuable advice, especially in the field of food safety. In a time where flexitarian and vegan consumers fuel the market, the new Plant-based Experience showed, through panel discussions, how to strike the balance between consumer-expected low price and high quality.
A New Gen trade show: Fi and Hi co-located under one roof
2020 in Frankfurt, Fi Europe and Hi Europe will join forces for the first time. This co-location is a strategic response to the fact that the health and nutrition economic sectors are merging at a fast pace. Consequently, the boundaries between standard ingredients, functional ingredients with added health benefits, and dietary supplements are blurring.
As many companies also have much shorter innovation cycles than a few years ago, Fi Europe and Hi Europe will take place annually starting next year. Messe Frankfurt will be first to host the largest trade show for the food and beverage industry, from 1 to 3 December.
From a visitor’s point of view, the show is still highly relevant in a digital age: “It’s difficult sometimes when you’re trying to source a new ingredient – yes, you can do a Google search to find the data, but you don’t get that full insight into what each supplier is doing. So this show really brings it all together under one roof,” said Suzanne Salt, Procurement Manager, Symingtons Ltd.
Fi Europe Brand Director Julien Bonvallet was delighted with this year’s event: “Thirty-three years of Fi Europe & Ni are a reason to celebrate! We are grateful that so many visitors made their way to Paris despite the strike warning. But it also shows that Fi Europe & Ni is simply the place to be for the industry’s thought leaders. I am now looking forward to this great new development and can already promise many exciting inclusions for the show in 2020.”
Premium fruit and vegetable ingredient supplier, SVZ, has announced that it is to open a representative office in Kuala Lumpur, Malaysia, offering local support to customers in the Asian region. A new sales manager, Mr. Kevin Cheong, has also been appointed to support strategic growth in Asia.
The new office underlines SVZ’s commitment to strengthen its position in Asia’s dynamic food and drink industry by offering premium, traceable fruit and vegetable ingredients and unparalleled agronomy expertise in the region, as well as supporting customers and bolstering strategic relationships.
The company’s new sales manager, Mr. Cheong, joins SVZ on 1 August, with a wealth of experience in food ingredients and a degree in food science and technology. Previously sales director at PureCircle, Kevin will be instrumental in growing SVZ’s fruit and vegetable business and provide on-the-ground customer support to customers in Asia.
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