Consumers today lead more demanding lifestyles that drain their energy levels, fueling the need to relax and rejuvenate. As a result, they are proactive in seeking products that can support mental wellbeing. Brands are, therefore, working to develop ingredients that can ease stress and improve mental health, says GlobalData, a leading data and analytics company.
Meenakshi Haran, Lead Consumer Analyst at GlobalData, comments: “The incidence of poor mental wellbeing is at its highest today with consumers generally feeling more stressed and anxious as they deal with challenging economic and social conditions. Indeed, mental wellbeing is a major concern (extremely/quite concerned) for American consumers as attested by 50 % of respondents in a recent GlobalData survey*”
Conscious of the negative health implications of an imbalanced lifestyle, many concerned consumers are paying greater attention to their emotional wellbeing and quality of life. Ingredient manufacturers have taken notice of this growing consumer pursuit of food and beverages that can help them relax and rejuvenate. In March 2024, Caldic North America announced its collaboration with Celesta Company to expand Caldic’s portfolio with Celesta’s proprietary ingredient blends and technologies, including SlumberMor and RnRMor, designed to improve sleep, mood, and relaxation. These innovative offerings are touted to help with functional innovations in the food and beverage industry.
Haran continues: “Millennials and Generation Y (58 % each) are the most concerned about their mental wellbeing, compared with other generations in the current situation*. This trend is driven by health-conscious consumers who are concerned about the impact of diet on mental health.”
Haran concludes: “This high concern motivates consumers to improve diets, carefully consider what ingredients are inside food & drinks, and seek lifestyle changes. Novonesis, a joint venture between Chr. Hansen and Novozymes unveiled a new ingredient, the MindAble 1714 probiotic designed to manage stress, targeted at the food industry. Food & beverage brands should consider launching products using innovative ingredients to align with consumers expectations.”
*GlobalData 2024 Q1 Consumer Hot Topics Survey – US, published in March 2024, 500 respondents
MycoTechnology, a trailblazer in the field of mushroom research and ingredient innovation, has announced the landmark discovery of a natural sweet protein derived from honey truffle.
This first-of-its-kind discovery paves the way for the launch of honey truffle sweetener, a potentially game-changing alternative to sugar and artificial sweeteners that could reduce global sugar consumption and build towards a healthier future.
This breakthrough is the culmination of MycoTechnology’s extensive efforts to investigate the highly sought-after truffle and uncover the source of its sweet taste. The honey truffle has been consumed for centuries and valued for its uniquely delicious properties. In identifying and isolating the sweet protein, MycoTechnology continues to leverage its advanced technology to harness the versatility of fungi and address new food system challenges.
“Our honey truffle sweetener is derived from a protein, which brings an unprecedented level of excitement as proteins are widely recognised as the future of sweeteners,” said Alan Hahn, CEO of MycoTechnology. “This breakthrough ushers in a new era of clean label sweeteners, revolutionising the way we create foods and beverages without relying on traditional sugar or artificial sweeteners.”
A significant development in the sweetener sector, the news is already sparking enthusiasm, with several commercial partners expressing their interest in new collaborations. MycoTechnology is developing a proprietary platform designed to scale production, minimise manufacturing costs, and optimise yield. The result is a clean, intense natural sweetness with an expected cost-in-use competitive with sugar, and absence of aftertaste.
Givaudan, a global leader in taste and wellbeing, and Manus Bio, a leading biomanufacturer of natural products, announced the launch of BioNootkatone, a breakthrough ingredient that answers market demand for sustainable, natural, clean-label citrus flavour without the cost and supply volatility of traditional citrus extracts. In addition to these benefits, BioNootkatone offers a refreshing, natural citrus taste that can be used in a variety of food and beverages.
BioNootkatone is the result of Givaudan’s analytical, flavour, and processing expertise combined with the successful application of Manus Bio’s BioAssemblyLine™ Cell Factory engineering platform. BioNootkatone uses a non-GMO sugar source as the starting material and is made without using any citrus ingredients. It is the most cost-effective and sustainable natural nootkatone available on the market.
With a proprietary biomanufacturing and downstream process, Manus Bio and Givaudan are able to deliver a consistent high-quality product. Further, BioNootkatone is less impactful for climate change than nootkatone derived from citrus, because it is a comparatively lower greenhouse gas (GHG) emission ingredient. The development is an example of both Manus Bio’s and Givaudan’s strong commitment to sustainability and their purpose-driven innovation.
Nootkatone is a widely used ingredient in many citrus flavours and products around the world. Givaudan’s BioNootkatone has a superior taste profile and offers signature woody, citrus, and peely notes, without any of the off-notes often found in other nootkatones currently available on the market.
BioNootkatone will become an important component of Givaudan’s expansive Taste product portfolio, supporting its strategy to enable the co-creation of food experiences for consumers. As such, Givaudan is exclusively commercialising BioNootkatone globally with Manus Bio retaining all manufacturing rights.
The companies plan to continue their partnership, deploying Manus Bio’s powerful BioAssemblyLine™ Cell Factory engineering platform to bring other natural and sustainable ingredients to market.
Fi Europe & Ni 2019: the most successful edition of the world’s leading trade show in France to date
With an enormous thematic and geographical scope – exhibitors from 74 countries and visitors from 173 countries – Fi Europe & Ni once again proved that it is the trusted and chosen meeting place for the international food and beverage industry. The three-day event attracted almost 25.000 visitors at the beginning of December – despite the all-out strike on the third day of the show.
In the 33rd year of Fi Europe & Ni, 1,700 exhibitors presented more than 15,000 ingredients and a wide range of related services – from processing and packaging technology to contract manufacturing. To provide a platform for the growing globalisation of the industry, Fi Europe & Ni this year welcomed 26 country pavilions, including six new ones for suppliers from Japan, India, Georgia, Nigeria, Sri Lanka and Peru. For the next event in Frankfurt, 84 per cent of the available exhibition space has already been booked. This high number of stand reservations for 2020 is once again a proof that Fi Europe & Ni remains a successful and respected business platform for exhibitors.
With 24.415 attendees, this edition of Fi Europe & Ni was the most successful one in France so far. Recent analyses show that mainly representatives of sales, procurement and purchasing, general management and R&D attended the show at Parc des Expositions Paris Nord, Villepinte. 33 per cent of the visitors were managers at C-level or higher, and 71 per cent had budget responsibility.
Rüdiger Schock, Director, Innovation Acceleration EMEA at Ingredion, commented: “We have been exhibiting our innovative ingredient portfolio at Fi Europe & Ni for more than 20 years, and we will definitely be back. 2019 was another very successful fair for us. It was a great opportunity to meet with customers old and new to discuss global key trends such as clean label, protein enrichment, sugar reduction and plant-based ingredients, and the solutions we have to support them.”
Continuous development
Since its launch in 1986, the event has always had its finger on the industry pulse and has continually expanded. First, Ni (Natural ingredients) joined the exhibition and has established itself as a forum for future-oriented natural ingredients. In addition, an extensive conference and educational programme has been added and this year attracted more than 300 delegates, offering in-depth insights into key trends such as “Healthy & Functional”, “Plant-derived Ingredients”, “Clean Label” and “Reduction & Reformulation”. The Future of Nutrition Summit on the day before the fair proved highly successful, attracting more than 100 participants and showcasing outstanding and game-changing innovations, with a focus on sustainable food systems and new food technologies.
Firmenich’s Global Director Marketing and Communication Ingredients, Virginie Gervason, stated: “As we are involved in flavour ingredients and flavour solutions, Fi Europe & Ni is the best place for us to showcase our innovations and insights, and demonstrate the best use of these solutions. It’s a good opportunity to show the versatility of Firmenich, and how our ingredients embody our purpose ‘For Good Naturally’.”
Within the Expo FoodTec, which was added to the Fi Europe & Ni line-up to mirror the interplay between ingredients and technology, the Expo FoodTec Content Hub presented valuable advice, especially in the field of food safety. In a time where flexitarian and vegan consumers fuel the market, the new Plant-based Experience showed, through panel discussions, how to strike the balance between consumer-expected low price and high quality.
A New Gen trade show: Fi and Hi co-located under one roof
2020 in Frankfurt, Fi Europe and Hi Europe will join forces for the first time. This co-location is a strategic response to the fact that the health and nutrition economic sectors are merging at a fast pace. Consequently, the boundaries between standard ingredients, functional ingredients with added health benefits, and dietary supplements are blurring.
As many companies also have much shorter innovation cycles than a few years ago, Fi Europe and Hi Europe will take place annually starting next year. Messe Frankfurt will be first to host the largest trade show for the food and beverage industry, from 1 to 3 December.
From a visitor’s point of view, the show is still highly relevant in a digital age: “It’s difficult sometimes when you’re trying to source a new ingredient – yes, you can do a Google search to find the data, but you don’t get that full insight into what each supplier is doing. So this show really brings it all together under one roof,” said Suzanne Salt, Procurement Manager, Symingtons Ltd.
Fi Europe Brand Director Julien Bonvallet was delighted with this year’s event: “Thirty-three years of Fi Europe & Ni are a reason to celebrate! We are grateful that so many visitors made their way to Paris despite the strike warning. But it also shows that Fi Europe & Ni is simply the place to be for the industry’s thought leaders. I am now looking forward to this great new development and can already promise many exciting inclusions for the show in 2020.”
Premium fruit and vegetable ingredient supplier, SVZ, has announced that it is to open a representative office in Kuala Lumpur, Malaysia, offering local support to customers in the Asian region. A new sales manager, Mr. Kevin Cheong, has also been appointed to support strategic growth in Asia.
The new office underlines SVZ’s commitment to strengthen its position in Asia’s dynamic food and drink industry by offering premium, traceable fruit and vegetable ingredients and unparalleled agronomy expertise in the region, as well as supporting customers and bolstering strategic relationships.
The company’s new sales manager, Mr. Cheong, joins SVZ on 1 August, with a wealth of experience in food ingredients and a degree in food science and technology. Previously sales director at PureCircle, Kevin will be instrumental in growing SVZ’s fruit and vegetable business and provide on-the-ground customer support to customers in Asia.
