Pepsi^® steps into a dynamic new era with a new look and exciting culture-first experiences across sports and music

Pepsi^®‘s new look takes flight worldwide, taking over iconic global locations as its first major global redesign in fourteen years was unleashed across over 120 markets. To mark the moment, digital installations – each featuring the re-designed and refreshed Pepsi^® globe logo – rose above landmarks worldwide for a digital showcase of Pepsi^®‘s new visual identity in a blaze of pulsing electric blue and black, carrying the brand into its new era.

In London, a Pepsi digital installation appeared beside The O2 arena in the east of the city, appropriate to the brand’s long and storied support of international music acts. The view from the nearby cable cars saw an inflatable Pepsi can rise from the water, shortly followed by a light show of drones forming a pulsating dynamic composition in the sky.

A hot air assembly, forming a giant Pepsi logo, took over skylines in Warsaw, Poland and Ho Chi Minh, Vietnam, each comprised of over 70 balloons.

Elsewhere worldwide, Pepsi put on vast shows in AlUla in Saudi Arabia, on the Nile in Egypt and Ain Dubai, each harnessing innovative technology – giving consumers cutting-edge experiences to discover. Meanwhile, the Gaddafi Cricket Stadium in Pakistan saw a giant Pepsi can land mid-game, to the audible delight of the onlooking crowd.

The new logo thoughtfully borrows equity from Pepsi’s past whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi. The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme, whilst the signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola – moving in time to the beat of the music, the roar of the crowd, the heartbeat of culture. The logo was first unveiled in the US and is now launching in over 120 countries worldwide through various consumer touchpoints – spanning digital, experiential and retail.

The international takeover marks the first step in Pepsi’s new, bold era across design, storytelling, and partnerships. Pepsi will continue to drive culture forward in 2024 by delivering one-of-a-kind experiences, all deeply connected to fan passions and desire to live “Thirsty for More”, the brand’s philosophy, which champions anyone who challenges conventions in pursuit of enjoyment, whilst celebrating people’s thirst for the unexpected and eagerness to discover, experience and do more.

Eric Melis, VP, Global Brand Marketing, Carbonated Soft Drinks at PepsiCo, said: “We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform “Thirsty for More”, which is the attitude and mindset our target audience has of always trying new things and living new experiences. What better way to showcase the brand’s transformation than through these iconic installations. We’ve always been a bold brand that challenges conventions, challenges the status quo and always puts enjoyment first. Our new visual identity is bold, unapologetic, modern, and iconic. Our fans can expect the same great taste they’ve come to love with even more of the immersive and entertaining experiences we’re known for across music, sport and culture.

“People worldwide were asked to draw the Pepsi logo as part of the design process and the majority included the Pepsi name as part of our globe – remarkable given that the name and the globe have been separated for the past fourteen years. When we reviewed our new look, we responded to that deep love of our history and tapped into that nostalgia with a firmly modern twist.”

“We have an exciting 2024 ahead of us with our next stop bringing awe-inspiring entertainment to the UEFA Champions League Final Kick Off Show in June in Wembley and more.”

Pepsi continues to move at the speed of culture, delivering on what people are thirsty for – innovative products and iconic collaborations. In 2024, fans globally can expect to see more from Pepsi’s existing partnerships with ambassadors, including Baby Monster (Asia–Pacific), Uraz Kaygilaroglu (Turkey), G.E.M., Dylan Wang and Leo Wu (China).

As a champion of those who like to step out of their comfort zone and enjoy more of what they really like, Pepsi fans across the globe are urged to keep their eyes peeled for more unforgettable experiences that will land later this year.

Pepsi is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining. Pepsi plays a critical role in achieving the PepsiCo positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100 % recycled PET. The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future.

One of the current tendencies is the consumer demand to return to the essence, the craftmanship, and the imperfect beauty. To respond to this demand, Estal, a leading premium packaging company, presents their new contemporary‐vintage design, Wildly Crafted.

Wildly Crafted is a new type of design made for manufacturers that embrace an artisan spirit. The philosophy of this new brand is the production of small batches, but Estal can also produce large amounts. The collection Wildly Crafted is easily recognizable, generated in a brand of identity and community within distilleries that use them: their bottles are unique because they are sealed and contain a texture that can be labeled and varied, like an orange peel, bubbles, movements of glass and imperfections – which present a handcrafted look. All of this can be added to their respect for sustainability.

The Wildly Crafted bottles can be fabricated with the option of 100 % recycled glass PCR (Post‐ Consumer Recycled Glass) that comes from gathering in municipalities. The use of this recycled glass permits the reduction of energy consumption and diminishes CO2 emission, since less fuel consumption is required when melting this material than by converting the raw material into glass. It also involves a lower total extraction of virgin materials, because 1 kg of recovered glass equals 1.2 kg of raw materials.

The Wildly Crafted bottle catalog features five distinct shapes: Primal, the toughest and most powerful design, sculpted in stone; Natural, with a look reminiscent of the ancient terracotta amphorae and the beauty that leaves the passage of time in the glass; Brave, which reinterprets the bottles of whiskey but with a bold design and a texture with bumps; Bobber, cylindrical and powerful, as well as mechanical and natural and finally, Bobber Jr., a tribute to the artisan brewers.

To this diversity of shapes, the possibility of choosing between two different mouths is added: Bocachata, with a clear and clean finish, providing a handmade bottle appearance and a contemporary look thanks to the purity of its lines and Choker, which presents a small space just below the neck, which corresponds to the mold separation line and allows the bottle to be moved across the production line.

The new Wild Glass color is the perfect complement to the Wildly Crafted bottle series, as it starts from the same concept of respect for sustainability and natural beauty. Applicable to both wine bottles, distillery and beverages in general, as well as gourmet and beauty sector, Wild Glass is obtained with 100 % PCR recycled white glass and is an efficient solution, since its application does not discard bottles with cosmetic imperfections of aesthetic character, thus reducing the environmental impact caused by discards. The color range of the “Colour is life” series, to which Wild Glass belongs, is also expanded with the introduction of Amber and Black tones, which stand out for their extreme elegance and wide application, being very attractive for distillery.