Themed “Make joy through science and creativity”, concepts will focus on transforming megatrends and innovations into opportunities for the industry

IFF is set to unveil a series of groundbreaking food and beverage innovations at Gulfood Manufacturing 2024 leveraging cutting-edge technologies and deep consumer insights. This year’s theme, “Make joy through science and creativity,” underscores IFF’s focus on transforming megatrends into tangible opportunities for the industry.

“We aim to revolutionise the food and beverage industry with innovative solutions that exceed market demands,” said Helga Moelschl, regional president, AMETI, Nourish, IFF. “Our approach combines scientific expertise with a relentless spirit of creativity and agility. We are excited to present concepts that embody these principles. Visitors will experience firsthand how our sustainable and affordable solutions deliver unparalleled sensory delight and functional health benefits.”

IFF will showcase a diverse range of new concepts inspired by key consumer trends like Experiential Delight, Health, and Affordability across various categories, including beverages, dairy, snacks, bakery, culinary, bars and confectionery. These innovations highlight IFF’s technical expertise and creativity in helping manufacturers create products with sensory appeal and functional health benefits, while also reducing costs.

Visitors to the double-story booth can experience the following beverage concepts:

• Cost-efficient dairy drink: Concepts containing IFF’s unique system of specialty stabilisers, emulsifiers, patented flavour technology, and innovative top notes offers impactful savings on the full product composition without compromising on the sensory profile and stability compared to standard milk. Solutions are showcased in plain milk and sweetened flavoured versions, all offering higher calcium levels than standard milk.
• Fizzy beverage with innovative flavours: Designed to connect with consumers’ emotions while offering the benefits of an energy drink, IFF researchers developed IFF Beyond Hedonics™, a toolbox of proprietary consumer research methodologies, to align flavours with functional benefits (IFF Ingredient HealthScape™) and affective states such as energy, happiness, focus and fun (IFF Flavor Feelings™). By leveraging these insights, IFF can help manufacturers build a stronger connection between their brands and consumers.
• Reduced tomato paste in tomato-based sauces: Powered by IFF CURE™, IFF’s Core and Uncommon Replacements & Extenders, this system blend reduces tomato paste by 30 percent or more in ketchup, tomato paste and tomato-based sauces, maintaining flavour, texture, and quality while offering a cost-effective and sustainable alternative for manufacturers.
• Cocoa reduction in chocolate drinks: IFF’s innovative flavours and ingredient solutions can help mitigate the impact of cocoa price fluctuations, ensuring that the taste and functionality of chocolate drinks are preserved even with reduced cocoa content. This approach addresses cost concerns and maintains the high-quality sensory experience that consumers expect.

At this year’s Gulfood Manufacturing in Dubai, Hydrosol is focusing on sugar-reduced milk beverages.

Less sugar, same enjoyment

Given the worrying increase in obesity around the globe, reducing the amount of sugar in foods and beverages is a major issue worldwide. More and more governments are demanding low sugar products or introducing sugar taxes. But sugar isn’t just a matter of taste. It also gives products body, texture and a pleasant mouth feel. These are the effects that Hydrosol’s individual stabilising and texturing systems address. They are suitable for many different applications – yogurt, drinking yogurt, pudding, refreshing fruity drinks, energy drinks, ketchup, whippable plant cream with reduced sugar content, and more. Natural flavourings round out the flavour profile. Hydrosol’s sister company OlbrichtArom, also exhibiting at Gulfood, offers its SugarBooster for reduced-sugar products. This natural flavouring amplifies the delicate taste profile of the final product without influencing its characteristic flavour.

New to the product range are stabilising systems for very diverse milk mixed beverages, from conventional varieties like cocoa, vanilla and strawberry to trendy flavours like cappuccino, walnut and pistacio. These proven systems are offered in a carrageenan version, which enables stable products without high-pressure homogenisation, as well as in an alternative version with gellan. This lets milk beverages be filled at high temperatures, up to 40°C. The stabilising systems in the Stabiprime MFD Range are soluble in water as well as in sweet whey. They can be used for the manufacture of sugar-reduced as well as low-fat or lactose-free milk beverages. High-protein milk drinks are also possible.